Can someone explain EPC vs CPA rate.

Bleedheat · 09-17-2011, 02:45 PM

Up until last week I thought the CPA rate was the payout amount per lead, now I hear that EPC is payout per lead. Can someone explain what EPC and CPA rate is? I have used the search bar, and only come up with half answers. Thanks guys.

Bill D-G · 09-17-2011, 02:59 PM

Cost-Per-Action (CPA) - This is the rate/fee that is set for every action that is taken by on visitor which is promoted by an affiliate. This usually refers to, by not limited to, Pay-Per-Lead and Pay-Per-Sale transactions. CPA, as Cost-Per-Action usually corresponds to Pay-Per-Lead while CPA, as Cost-Per-Acquisition usually corresponds to Pay-Per-Sale.

Earnings-Per-Click (EPC) - This is a metric to measure the effectiveness of being able to turn a click into commissions.

Formula: EPC = (Clicks/$Commissions Earned)

* Note, come companies, like Commission Junction (CJ’s) change the definition slightly. In CJ’s case, EPC refers to earning per 100 clicks.

Formula: Commission Junction EPC = (1/100)*(Clicks/$Commissions Earned)

Source: matthewbredel dot com (I don't have enough posts to properly attribute the source.)

chaseclicks · 09-17-2011, 07:44 PM

Quote:

Originally Posted by Bill D-G

Cost-Per-Action (CPA) - This is the rate/fee that is set for every action that is taken by on visitor which is promoted by an affiliate. This usually refers to, by not limited to, Pay-Per-Lead and Pay-Per-Sale transactions. CPA, as Cost-Per-Action usually corresponds to Pay-Per-Lead while CPA, as Cost-Per-Acquisition usually corresponds to Pay-Per-Sale.

Earnings-Per-Click (EPC) - This is a metric to measure the effectiveness of being able to turn a click into commissions.

Formula: EPC = (Clicks/ Earned)

* Note, come companies, like Commission Junction (CJ’s) change the definition slightly. In CJ’s case, EPC refers to earning per 100 clicks.

Formula: Commission Junction EPC = (1/100)*(Clicks/ Earned)

Source: matthewbredel dot com (I don't have enough posts to properly attribute the source.)

Great post explaining the difference. CPA is the payout of the offer you're promoting, put simply. EPC helps you judge what overall you're earning per click. When splitting testing a campaign, its helpful to see what your click sources are returning for an EPC to decide which is the converting best with volume.

ChrisBa · 09-18-2011, 09:07 PM

Quote:

Originally Posted by Bill D-G

Cost-Per-Action (CPA) - This is the rate/fee that is set for every action that is taken by on visitor which is promoted by an affiliate. This usually refers to, by not limited to, Pay-Per-Lead and Pay-Per-Sale transactions. CPA, as Cost-Per-Action usually corresponds to Pay-Per-Lead while CPA, as Cost-Per-Acquisition usually corresponds to Pay-Per-Sale.

Earnings-Per-Click (EPC) - This is a metric to measure the effectiveness of being able to turn a click into commissions.

Formula: EPC = (Clicks/ Earned)

* Note, come companies, like Commission Junction (CJ’s) change the definition slightly. In CJ’s case, EPC refers to earning per 100 clicks.

Formula: Commission Junction EPC = (1/100)*(Clicks/ Earned)

Source: matthewbredel dot com (I don't have enough posts to properly attribute the source.)

Dead on, good explanation

Omid · 09-18-2011, 10:08 PM

Quote:

Originally Posted by Bill D-G

Cost-Per-Action (CPA) - This is the rate/fee that is set for every action that is taken by on visitor which is promoted by an affiliate. This usually refers to, by not limited to, Pay-Per-Lead and Pay-Per-Sale transactions. CPA, as Cost-Per-Action usually corresponds to Pay-Per-Lead while CPA, as Cost-Per-Acquisition usually corresponds to Pay-Per-Sale.

Earnings-Per-Click (EPC) - This is a metric to measure the effectiveness of being able to turn a click into commissions.

Formula: EPC = (Clicks/ Earned)

* Note, come companies, like Commission Junction (CJ’s) change the definition slightly. In CJ’s case, EPC refers to earning per 100 clicks.

Formula: Commission Junction EPC = (1/100)*(Clicks/ Earned)

Source: matthewbredel dot com (I don't have enough posts to properly attribute the source.)

Good explanation, thank for adding value to this forum!

~ Omid

JasonWestwick · 09-19-2011, 02:37 AM

Quote:

Originally Posted by Bill D-G

Cost-Per-Action (CPA) - This is the rate/fee that is set for every action that is taken by on visitor which is promoted by an affiliate. This usually refers to, by not limited to, Pay-Per-Lead and Pay-Per-Sale transactions. CPA, as Cost-Per-Action usually corresponds to Pay-Per-Lead while CPA, as Cost-Per-Acquisition usually corresponds to Pay-Per-Sale.

Earnings-Per-Click (EPC) - This is a metric to measure the effectiveness of being able to turn a click into commissions.

Formula: EPC = (Clicks/ Earned)

* Note, come companies, like Commission Junction (CJ’s) change the definition slightly. In CJ’s case, EPC refers to earning per 100 clicks.

Formula: Commission Junction EPC = (1/100)*(Clicks/ Earned)

Source: matthewbredel dot com (I don't have enough posts to properly attribute the source.)

Great post, thanks.

Remember when assessing EPC for a potential offer to run, ask your AM if it is converting by the traffic source of your choice, no point targetting an offer with great EPC's but is being promoted on a completely different traffic source.

Good luck

digitaldirect11 · 09-19-2011, 10:02 PM

Great post. Thanks!!

finerpleasures · 12-16-2011, 10:24 AM

i;m still confused

Lucas Becker · 12-18-2011, 06:25 AM

Quote:

Originally Posted by Bill D-G

Cost-Per-Action (CPA) - This is the rate/fee that is set for every action that is taken by on visitor which is promoted by an affiliate. This usually refers to, by not limited to, Pay-Per-Lead and Pay-Per-Sale transactions. CPA, as Cost-Per-Action usually corresponds to Pay-Per-Lead while CPA, as Cost-Per-Acquisition usually corresponds to Pay-Per-Sale.

Earnings-Per-Click (EPC) - This is a metric to measure the effectiveness of being able to turn a click into commissions.

Formula: EPC = (Clicks/ Earned)

* Note, come companies, like Commission Junction (CJ’s) change the definition slightly. In CJ’s case, EPC refers to earning per 100 clicks.

Formula: Commission Junction EPC = (1/100)*(Clicks/ Earned)

Source: matthewbredel dot com (I don't have enough posts to properly attribute the source.)

Welll put, I'm sure it will help many beginners here.

09-17-2011, 02:45 PM	#1
Bleedheat Warrior Member Join Date: Apr 2011 Posts: 22 Thanks: 4 Thanked 2 Times in 2 Posts	Can someone explain EPC vs CPA rate. Up until last week I thought the CPA rate was the payout amount per lead, now I hear that EPC is payout per lead. Can someone explain what EPC and CPA rate is? I have used the search bar, and only come up with half answers. Thanks guys.
	Last edited by Bleedheat; 09-17-2011 at 02:46 PM. Reason: spelling

09-17-2011, 02:59 PM	#2
Bill D-G Raconteur & Bon Vivant Join Date: Sep 2011 Location: Toronto, Canada Posts: 31 Thanks: 6 Thanked 11 Times in 8 Posts	Re: Can someone explain EPC vs CPA rate. Cost-Per-Action (CPA) - This is the rate/fee that is set for every action that is taken by on visitor which is promoted by an affiliate. This usually refers to, by not limited to, Pay-Per-Lead and Pay-Per-Sale transactions. CPA, as Cost-Per-Action usually corresponds to Pay-Per-Lead while CPA, as Cost-Per-Acquisition usually corresponds to Pay-Per-Sale. Earnings-Per-Click (EPC) - This is a metric to measure the effectiveness of being able to turn a click into commissions. Formula: EPC = (Clicks/$Commissions Earned) * Note, come companies, like Commission Junction (CJ’s) change the definition slightly. In CJ’s case, EPC refers to earning per 100 clicks. Formula: Commission Junction EPC = (1/100)*(Clicks/$Commissions Earned) Source: matthewbredel dot com (I don't have enough posts to properly attribute the source.)

09-19-2011, 10:02 PM	#7
digitaldirect11 Active Warrior Join Date: Apr 2011 Posts: 34 Thanks: 9 Thanked 11 Times in 11 Posts	Re: Can someone explain EPC vs CPA rate. Great post. Thanks!!

12-16-2011, 10:24 AM	#8
finerpleasures Warrior Member Join Date: Apr 2009 Posts: 4 Thanks: 0 Thanked 1 Time in 1 Post	Re: Can someone explain EPC vs CPA rate. i;m still confused