What is a good CTR on Facebook ad?

DianaHeuser · 09-23-2011, 01:53 AM

Hi

I am running a FB ad as a test and it is currently getting a CTR of 0.024%. It is linking to a sales page of an affiliate product. Is that a normal CTR on IM products or should I be aiming higher? What is the normal conversion rate (click to buy) on IM products?

Thanks
Di

mtmjohn · 09-23-2011, 03:15 AM

It varies with the offer. Generally, anything above 0.25% is a great CTR.

DianaHeuser · 09-23-2011, 04:04 AM

Thanks so much for that information. I appreciate it.

harrisunderwork · 09-23-2011, 05:59 AM

CTR does not matter, what matters is whatever you are getting, is it converting for you or not.

Aviator Joe · 09-23-2011, 07:17 AM

0.024% is an awful CTR for fb ads, try aiming for 0.15%+ CTR

gtks8990 · 09-23-2011, 08:36 AM

Above .1% CTR is where you're going to start seeing reduced clicks. Anything above that is only going to make it more and more profitable for you.

Coming from a very bitter newbie Facebook advertiser, I wish you the best of luck.

DianaHeuser · 09-23-2011, 09:34 AM

Thanks for the info. No conversions yet but that is why I am testing. I capped the budget at $5 so that I did not get into trouble. Will test again tomorrow with a different ad.

jeffrey73 · 09-23-2011, 09:38 AM

I agree. But still, you can be getting a great CTR and not converting. So.. don't keep an ad running just because it's getting a great CTR. People might like to just "click" and not take any action.

Quote:

Originally Posted by Aviator Joe

0.024% is an awful CTR for fb ads, try aiming for 0.15%+ CTR

gtks8990 · 09-23-2011, 10:56 AM

Quote:

Originally Posted by DianaHeuser

Thanks for the info. No conversions yet but that is why I am testing. I capped the budget at $5 so that I did not get into trouble. Will test again tomorrow with a different ad.

Just so you know, with a 5 dollar daily budget you're not going to get any relevant data that is going to help you profit. Facebook requires a much higher spend per day. Definitely not for the faint of heart.

commoditytrainer · 09-23-2011, 10:59 AM

The CTR for facebooks ads should be at least .1, but are you going to get the conversions, i.e. are they becoming clients or customers to your site? Make sure to ask for the data from the customer on your site or even yourself.

DianaHeuser · 09-23-2011, 02:37 PM

Thanks again. Just noticed something interesting about the campaign. The number of "click throughs" showing on Facebook is higher than what is reflecting on my affiliate page tracker. Does this mean that people seeing the add are clicking on it more than once? I wonder why they would do that, especially since there were no sales off this test.

aruns4 · 09-23-2011, 03:15 PM

1. Use prosper202 to track. It's free.

2. Tighten your demographics with interested audience.

3. Since it is a product for sale, you should definitely use a landing page and presell the customers why they should buy it.

4. Your should aim ctr for 0.150+. remember higher the ctr, lower the bid/cost.

5. set your budget to $20 a day so that you can see results in an hour or two.

Hope this helps.

TysonQuick · 09-23-2011, 07:24 PM

I've never had much luck with Facebook ads.. with click through rates around .8% and the traffic didn't convert well.

harrisunderwork · 09-24-2011, 03:50 AM

Quote:

Originally Posted by TysonQuick

I've never had much luck with Facebook ads.. with click through rates around .8% and the traffic didn't convert well.

You are kidding right ? 0.8 % without conversion

ChrisBa · 09-24-2011, 07:28 AM

Usually aim for 0.02-0.03

DianaHeuser · 09-25-2011, 12:49 AM

Quote:

Originally Posted by gtks8990

Just so you know, with a 5 dollar daily budget you're not going to get any relevant data that is going to help you profit. Facebook requires a much higher spend per day. Definitely not for the faint of heart.

.... or a low budget

09-23-2011, 01:53 AM	#1
DianaHeuser Nitty-Gritty 4 Non-Geeks War Room Member Join Date: Jul 2011 Location: Johannesburg, South Africa Posts: 1,260 Blog Entries: 2 Thanks: 1,770 Thanked 852 Times in 430 Posts Social Networking Contact Info	What is a good CTR on Facebook ad? Hi I am running a FB ad as a test and it is currently getting a CTR of 0.024%. It is linking to a sales page of an affiliate product. Is that a normal CTR on IM products or should I be aiming higher? What is the normal conversion rate (click to buy) on IM products? Thanks Di
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09-23-2011, 03:15 AM	#2
mtmjohn CPA Networks Reviewer War Room Member Join Date: May 2010 Location: Pandora Posts: 3,191 Thanks: 1,355 Thanked 713 Times in 560 Posts Social Networking Contact Info	Re: What is a good CTR on Facebook ad? It varies with the offer. Generally, anything above 0.25% is a great CTR.
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09-23-2011, 04:04 AM	#3
DianaHeuser Nitty-Gritty 4 Non-Geeks War Room Member Join Date: Jul 2011 Location: Johannesburg, South Africa Posts: 1,260 Blog Entries: 2 Thanks: 1,770 Thanked 852 Times in 430 Posts Social Networking Contact Info	Re: What is a good CTR on Facebook ad? Thanks so much for that information. I appreciate it.
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09-23-2011, 05:59 AM	#4
harrisunderwork King Of Bots Join Date: Jan 2009 Posts: 441 Thanks: 70 Thanked 52 Times in 42 Posts Social Networking	Re: What is a good CTR on Facebook ad? CTR does not matter, what matters is whatever you are getting, is it converting for you or not.
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09-23-2011, 08:36 AM	#6
gtks8990 Warrior Member Join Date: Jul 2011 Posts: 9 Thanks: 0 Thanked 2 Times in 2 Posts	Re: What is a good CTR on Facebook ad? Above .1% CTR is where you're going to start seeing reduced clicks. Anything above that is only going to make it more and more profitable for you. Coming from a very bitter newbie Facebook advertiser, I wish you the best of luck.

09-23-2011, 09:34 AM	#7
DianaHeuser Nitty-Gritty 4 Non-Geeks War Room Member Join Date: Jul 2011 Location: Johannesburg, South Africa Posts: 1,260 Blog Entries: 2 Thanks: 1,770 Thanked 852 Times in 430 Posts Social Networking Contact Info	Re: What is a good CTR on Facebook ad? Thanks for the info. No conversions yet but that is why I am testing. I capped the budget at $5 so that I did not get into trouble. Will test again tomorrow with a different ad.
	"Done 4 You Product Launch" We do the technical stuff. You do the marketing Launching your product giving you a headache? Detailed Step-by-Step Tutorials Done 4 You Kindle: $30 includes Cover Graphic, Formatting and Conversion to Kindle. Click Here Now!

09-23-2011, 10:59 AM	#10
commoditytrainer HyperActive Warrior Join Date: Dec 2010 Posts: 231 Thanks: 5 Thanked 15 Times in 14 Posts Social Networking	Re: What is a good CTR on Facebook ad? The CTR for facebooks ads should be at least .1, but are you going to get the conversions, i.e. are they becoming clients or customers to your site? Make sure to ask for the data from the customer on your site or even yourself.
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09-23-2011, 02:37 PM	#11
DianaHeuser Nitty-Gritty 4 Non-Geeks War Room Member Join Date: Jul 2011 Location: Johannesburg, South Africa Posts: 1,260 Blog Entries: 2 Thanks: 1,770 Thanked 852 Times in 430 Posts Social Networking Contact Info	Re: What is a good CTR on Facebook ad? Thanks again. Just noticed something interesting about the campaign. The number of "click throughs" showing on Facebook is higher than what is reflecting on my affiliate page tracker. Does this mean that people seeing the add are clicking on it more than once? I wonder why they would do that, especially since there were no sales off this test.
	"Done 4 You Product Launch" We do the technical stuff. You do the marketing Launching your product giving you a headache? Detailed Step-by-Step Tutorials Done 4 You Kindle: $30 includes Cover Graphic, Formatting and Conversion to Kindle. Click Here Now!

09-23-2011, 03:15 PM	#12
aruns4 Active Warrior Join Date: Jun 2011 Posts: 85 Thanks: 2 Thanked 7 Times in 7 Posts	Re: What is a good CTR on Facebook ad? 1. Use prosper202 to track. It's free. 2. Tighten your demographics with interested audience. 3. Since it is a product for sale, you should definitely use a landing page and presell the customers why they should buy it. 4. Your should aim ctr for 0.150+. remember higher the ctr, lower the bid/cost. 5. set your budget to $20 a day so that you can see results in an hour or two. Hope this helps.

09-23-2011, 07:24 PM	#13
TysonQuick Warrior Member Join Date: Sep 2011 Posts: 18 Thanks: 0 Thanked 2 Times in 1 Post Social Networking	Re: What is a good CTR on Facebook ad? I've never had much luck with Facebook ads.. with click through rates around .8% and the traffic didn't convert well.

09-24-2011, 07:28 AM	#15
ChrisBa Senior Warrior Member Join Date: Jun 2008 Posts: 4,130 Thanks: 10 Thanked 508 Times in 402 Posts Social Networking	Re: What is a good CTR on Facebook ad? Usually aim for 0.02-0.03
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