How much money to start with PPC

bross · 10-02-2011, 12:25 PM

How much money do you think it`s good to have at the start of doing PPC? I think more of us would like some opinions from "experts" on that.

Is $200 enough? Maybe less? Can e.g. $20 be enough if the idea is good?

Kevin Rayman · 10-02-2011, 12:28 PM

$20 is far from enough..

I would say at least $1000, but you can absolutely make money with smaller investment. You just have to think about all angles of a campaign before you start spending money...

Good luck!

Noirmaybe · 10-02-2011, 01:00 PM

Quote:

Originally Posted by Kevin Rayman

$20 is far from enough..

I would say at least $1000, but you can absolutely make money with smaller investment. You just have to think about all angles of a campaign before you start spending money...

Good luck!

I have to disagree.

You can start off with 0$ really. Just look for vouchers. Most if them have them in one way or another.

If you had at least 100$ I say you'll be good though. Thats just enough wiggle room for error and for you to figure out what work and what doesn't

harrisunderwork · 10-02-2011, 01:13 PM

I started with atleast 250-300 $ to seem some profitable results.

dollar cashflow · 10-02-2011, 02:31 PM

really want to start one myself but since i do not have any experience, i have to hold till i have the thread on it like this. Thanks for starting this off. If you have $50, cabt you start with that?

Mahmoud Selman · 10-02-2011, 03:05 PM

$25-50 will be good to start testing the water.

harrisunderwork · 10-02-2011, 03:25 PM

Quote:

Originally Posted by Mahmoud Selman

$25-50 will be good to start testing the water.

It will be just for one offer lol. And you need to test atleast 10 offers.

Mahmoud Selman · 10-02-2011, 03:59 PM

Quote:

Originally Posted by harrisunderwork

It will be just for one offer lol. And you need to test atleast 10 offers.

I don't think so..

harrisunderwork · 10-02-2011, 04:05 PM

Quote:

Originally Posted by Mahmoud Selman

I don't think so..

Wow, may be you in some other sort of ppc but fb ppc do require that much amount as I mentioned. But returns are great too

Mahmoud Selman · 10-02-2011, 04:09 PM

Quote:

Originally Posted by harrisunderwork

Wow, may be you in some other sort of ppc but fb ppc do require that much amount as I mentioned. But returns are great too

Sorry, I am not talking about the FB PPC here. I am talking about 2nd tier search PPC networks.

FB will require a bit more, but with right guide $50 will be good start

costi · 10-03-2011, 04:47 AM

Maybe you will be lucky and with $50 you will find an offer with a positive ROI. In PPC is all about how much money you are ready to loose for testing the offers, if you got lucky from the beginning it will be great and from there you can scale it up.

harrisunderwork · 10-03-2011, 04:52 AM

Thats what I said to Mahmoud Selman. 50 $ is nothing to test a PPC campaign.

badboy_Nick · 10-03-2011, 04:56 AM

Quote:

Originally Posted by bross

How much money do you think it`s good to have at the start of doing PPC? I think more of us would like some opinions from "experts" on that.

Is $200 enough? Maybe less? Can e.g. $20 be enough if the idea is good?

I wouldnt start a proper PPC campaign unless you are willing to blow through about $300 bucks. You need to set HIGH BIDS to see which keywords convert ... so you might as well get a lot of traffic to your site RIGHT AWAY.

So many people do that wrong, seriously. Bid high, build up your CTR to get a good QS ... and THEN (!!!) you can cut the non performers, delete keywords and throttle bids. Be prepared to lose some money early on, but there is no other way. Spend money to see what works, then trim, cut and chop away on that keyword list to bring your ROI into positive.

Oh and yeah, ONLY AFTER (!) you done PPC should you do all those fancy SEO tricks and tools and get your site into the SERPS, anything else would just be putting the horse in front of the cart.

Now go think about it!

Any questions just let me know

Nick

jeremiefocker · 10-03-2011, 06:00 AM

I really wanna know how..

Aviator Joe · 10-03-2011, 07:13 AM

$200.... well, you'll have to be EXTREMELY careful with your campaign/s and watch everything like a hawk

I'd say it's a good amount to test one offer

Which traffic source do you have in mind?

tryinhere · 10-03-2011, 07:20 AM

Quote:

Originally Posted by bross

How much money do you think it`s good to have at the start of doing PPC? I think more of us would like some opinions from "experts" on that.

Is $200 enough? Maybe less? Can e.g. $20 be enough if the idea is good?

Your question is far to broad, first what is your ave cpc ? .01 will see a lot of testing, $2 will see didly squat in testing / how many keys are you going to come out of the gate with / what is your CPA ? / your idea and or intentions may be the very best but your keyword selection and or ad copy may be crap among so many other things that need attention.

The best advice in many ways is that it should not be seen as a small sprint but rather a long term marathon, so rather than look at how much $ you can get in for a quickie shot at fame, look more at a sustained longer term approach for better results.

MarkAdam · 10-20-2011, 08:52 AM

Hi !

It depends on so many factors, for instance :
- what are you selling ?
- how much money will you stand to gain from a conversion ? For example if you are selling cars, a conversion may make you gain around 15000usd, so you can easily spend 14999usd and still make a profit ! Lol !

The thing is that you have to manage your ppc bids well and that's the hardest part. You have to adujst your bids everyday according to your results and other factors. I recently found a nice web app (which has a long free trial!) that can do this for you : www(dot)wordwatch(dot)com and I am so far really happy with it !

I hope my answer will help you,

Good luck !

williamrs · 10-20-2011, 08:56 AM

It depends A LOT on what you will be doing... platforms, offers, landing pages, target country, etc... there are many factors involved in creating a PPC campaign that it becomes impossible to give you an exact answer.

I'd say that $200 - $300 could be enough to start testing campaigns on some platforms, specially if you go international and start with cheaper countries, but it's very relative...

W

Kenster · 10-20-2011, 08:57 AM

Unfortunately most people lose hundreds of dollars when they are starting with PPC. Campaigns are almost always losers and it takes time to work a campaign into the positive.

Of course you can go the slower route and spend less on testing, but even there I would have a few hundred bones.

If you are brand new to CPA, there is a good chance you can lose even more.

With that said...when you do get good, the upside is huge!

PPC-Coach · 10-20-2011, 11:09 AM

First question: what is your maximum spend per keyword?

Say the offer you're promoting pays $5. You say that you can safely spend $4 in testing EACH keyword. Meaning if a keyword converts, you make $1 profit. ($5 - $4 = $1).

Now how many keywords can you fully test at $4 spent PER keyword?

If your budget is $100, then it's $100 / $4 = 25 keywords.

Knowing that 90%, (minimum), of your tested keywords will NOT work, that means you're looking at about 25 x 90% = 22.5 keywords that will spend $4 but not convert. That also means that 2.5 keywords will work, they will convert and they will make you $12.50 in revenue on $10 spent. ($2.50 profit.) (Assuming .5 of a keyword just for illustration purposes).

So now you've spent $100. Made $12.50 and therefore lost $87.50 overall right? Yes on the surface. And this is the point where most quit.

However if you dig into your campaign, you had 2.5 keywords that worked. They were producing $1 profit for every $4 spent. So what's the solution?

Find more of those winners until your winners are enough to hit your target profit per day.

If your target profit per day is $100, how many winning keywords do you need to find at $1 profit per keyword? 100. To find that 100 winning keywords, how many keywords would you have to test? 100/(100%-90%) = 1,000. How much budget would you need at $4 per keyword to test 1,000 keywords? $4 x 1,000 = $4,000.

In your testing, how much of that budget will be spent on crappy keywords that don't work? $4,000 x 90% = $3,600

So the question is answered.

If you want to profit $100 per day, assuming my numbers above, you need a budget of $4,000 spread across 1,000 fully tested keywords. You'll be "losing" $3,600 in testing at the start to make $400 in profit. Now you should have 100 keywords producing $100 profit per day assuming they all hold steady and now everyday is a profit day for you.

The question is how many have the patience to do this?

The answer is very few.

ChrisBa · 10-21-2011, 10:17 AM

Quote:

Originally Posted by bross

How much money do you think it`s good to have at the start of doing PPC? I think more of us would like some opinions from "experts" on that.

Is $200 enough? Maybe less? Can e.g. $20 be enough if the idea is good?

$20 is definitely not enough.. $200 should be enough to start on a smaller campaign..

Listen to what PPCC said above, he has it summed up very well how the big boys do it..

Kenster · 10-21-2011, 12:36 PM

Quote:

Originally Posted by PPC-Coach

First question: what is your maximum spend per keyword?

Say the offer you're promoting pays $5. You say that you can safely spend $4 in testing EACH keyword. Meaning if a keyword converts, you make $1 profit. ($5 - $4 = $1).

Now how many keywords can you fully test at $4 spent PER keyword?

If your budget is $100, then it's $100 / $4 = 25 keywords.

Knowing that 90%, (minimum), of your tested keywords will NOT work, that means you're looking at about 25 x 90% = 22.5 keywords that will spend $4 but not convert. That also means that 2.5 keywords will work, they will convert and they will make you $12.50 in revenue on $10 spent. ($2.50 profit.) (Assuming .5 of a keyword just for illustration purposes).

So now you've spent $100. Made $12.50 and therefore lost $87.50 overall right? Yes on the surface. And this is the point where most quit.

However if you dig into your campaign, you had 2.5 keywords that worked. They were producing $1 profit for every $4 spent. So what's the solution?

Find more of those winners until your winners are enough to hit your target profit per day.

If your target profit per day is $100, how many winning keywords do you need to find at $1 profit per keyword? 100. To find that 100 winning keywords, how many keywords would you have to test? 100/(100%-90%) = 1,000. How much budget would you need at $4 per keyword to test 1,000 keywords? $4 x 1,000 = $4,000.

In your testing, how much of that budget will be spent on crappy keywords that don't work? $4,000 x 90% = $3,600

So the question is answered.

If you want to profit $100 per day, assuming my numbers above, you need a budget of $4,000 spread across 1,000 fully tested keywords. You'll be "losing" $3,600 in testing at the start to make $400 in profit. Now you should have 100 keywords producing $100 profit per day assuming they all hold steady and now everyday is a profit day for you.

The question is how many have the patience to do this?

The answer is very few.

VERY FEW...and that's what separates the big dogs from the puppy IMers!

PPC-Coach · 10-21-2011, 07:35 PM

It is hard to spend that much in a loss position for anyone, but especially for someone who has never made a penny or had any success with it. But it is totally true. There's never a plan, typically a tiny budget and usually they want to go it alone on the first try to see.

That is a recipe for disaster but it's the way things go. Well until they buy that perfect product that promises them thousands overnight.

sdas86 · 11-05-2011, 05:18 AM

That is really hard. If we have to dig into more keywords, we will have to spend a ot of money to get profit.

johnny125 · 11-05-2011, 05:50 AM

I have learned from this forum, that whatever you are doing, if you are not sure that, you have to do it slow.
If something works for you, than you have to scale this up.
This is my receipt for success, and it is working for me very well

WSO Scholar · 11-05-2011, 05:58 AM

You should easily see some profitable results under $500. Make sure you read the forums in how you are able to take complete advantage of ppc

MakeMoneyJames · 11-05-2011, 08:37 AM

Hey Bross,

A lot of people gave you numbers here but all of them are meaningless - no one here can tell you how much money you need. Not one person. Even starting with only $1,000 sounds low, but personally I think you should just GET STARTED.

Yes, chances are you will lose money. But getting started and being persistent is key. Don't let money stop you from gaining expereince.

And PPC isnt your only option. There is also CPM/PPV you can also test - but test 1 traffic source and do it well. Don't jump from one traffic source to another.

PPC Coaches advice is good, but still doesnt show the entire picture. At a $5 payout and only testing $4 you can potentially throw away a winner. Some offers/KW/sites will only convert profitable certain hours of the day and on certain days.

So if you test $4 on a keyword on Monday and throw it away after you spent only $4 that day - that is not enough data to tell if that keyword is REALLY a loser. Maybe that keyword only converts well on a friday during certain hours - but you would have not known that had you not test with enogh money.

Been doing dating offers the past couple months and was losing $50-$100 a day for awhile. Then profiting $25- 50 a day for a while. Then just yesterday did over $2700 and right now its 10:30am and I'm already at $1825.75 and should do over $3,000 revenue today. Its only about a 35% ROI, but still has much room for opimization and its not even scaled up at all yet. Working on scaling up now so we can spend $10,000+ a day and get on daily payments.

It actually took months of spending hundreds a day and losing money to actually do this, but its totally possible. Persistence is key. And the more money you have it definetly helps- but don't let money stop you from starting.

Good Luck

advertisethis · 11-06-2011, 06:34 AM

You should be very certain that whatever you start out with, you can afford to lose it. Statistical flux can be a boon or a bust. The bell curve is very wide at the ends. Chad Hazmeh has mentioned in more than one place that he doesn't recommend starting out with less than $500. Some people have become successful starting with less than that, but many others have lost more than that in the initial stages.

Kenster · 11-06-2011, 07:28 AM

Quote:

Originally Posted by johnny125

I have learned from this forum, that whatever you are doing, if you are not sure that, you have to do it slow.
If something works for you, than you have to scale this up.
This is my receipt for success, and it is working for me very well

Quote:

Originally Posted by advertisethis

You should be very certain that whatever you start out with, you can afford to lose it. Statistical flux can be a boon or a bust. The bell curve is very wide at the ends. Chad Hazmeh has mentioned in more than one place that he doesn't recommend starting out with less than $500. Some people have become successful starting with less than that, but many others have lost more than that in the initial stages.

Yes, you really need to get into this with a business mindset. There are ways to make a lot of money online with cpa marketing and affiliate marketing without spending a dime, but then again you spending time, which of course has some value.

With that said, if you do decide to spend money to speed up your learning, be sure to start out very small. If a campaign is a good one, then you will likely recognize it if you have a $100 budget on the campaign the same as if you had $1000 on the campaign. But most campaign are losers and losing $1000 hurts more than it does $100 for a bust campaign.

People always think if they spend money they will magically make way more money. That's not how it works. Even the big dogs out there who are making 4 and 5 figure days test very small.

I rarely spend $100 on an initial test campaign before deciding whether to keep or scrap. When I was starting I would limit my budget to $20 per PPC campaign.

Lose small, win small. The small wins can then be optimized and scaled to huge wins.

10-02-2011, 12:25 PM	#1
bross Internet Marketer War Room Member Join Date: Feb 2011 Posts: 201 Thanks: 87 Thanked 12 Times in 11 Posts Contact Info	How much money to start with PPC How much money do you think it`s good to have at the start of doing PPC? I think more of us would like some opinions from "experts" on that. Is $200 enough? Maybe less? Can e.g. $20 be enough if the idea is good?

10-02-2011, 12:28 PM	#2
Kevin Rayman Elite Warrior Member Join Date: Apr 2011 Posts: 180 Thanks: 65 Thanked 29 Times in 24 Posts	Re: How much money to start with PPC $20 is far from enough.. I would say at least $1000, but you can absolutely make money with smaller investment. You just have to think about all angles of a campaign before you start spending money... Good luck!
	Master of Trollin

10-02-2011, 01:13 PM	#4
harrisunderwork King Of Bots Join Date: Jan 2009 Posts: 441 Thanks: 70 Thanked 52 Times in 42 Posts Social Networking	Re: How much money to start with PPC I started with atleast 250-300 $ to seem some profitable results.
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10-02-2011, 02:31 PM	#5
dollar cashflow HyperActive Warrior War Room Member Join Date: Apr 2010 Posts: 200 Thanks: 1 Thanked 7 Times in 7 Posts	Re: How much money to start with PPC really want to start one myself but since i do not have any experience, i have to hold till i have the thread on it like this. Thanks for starting this off. If you have $50, cabt you start with that?

10-02-2011, 03:05 PM	#6
Mahmoud Selman Selman.us War Room Member Join Date: Apr 2011 Location: Sweden Posts: 822 Thanks: 317 Thanked 273 Times in 174 Posts Social Networking	Re: How much money to start with PPC $25-50 will be good to start testing the water.
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10-03-2011, 04:47 AM	#11
costi HyperActive Warrior War Room Member Join Date: May 2010 Location: Constanta Posts: 151 Thanks: 1 Thanked 6 Times in 6 Posts Social Networking Contact Info	Re: How much money to start with PPC Maybe you will be lucky and with $50 you will find an offer with a positive ROI. In PPC is all about how much money you are ready to loose for testing the offers, if you got lucky from the beginning it will be great and from there you can scale it up.

10-03-2011, 04:52 AM	#12
harrisunderwork King Of Bots Join Date: Jan 2009 Posts: 441 Thanks: 70 Thanked 52 Times in 42 Posts Social Networking	Re: How much money to start with PPC Thats what I said to Mahmoud Selman. 50 $ is nothing to test a PPC campaign.
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10-03-2011, 06:00 AM	#14
jeremiefocker Warrior Member Join Date: Sep 2011 Posts: 3 Thanks: 0 Thanked 0 Times in 0 Posts	Re: How much money to start with PPC I really wanna know how..
	napovedniki iger

10-20-2011, 08:52 AM	#17
MarkAdam Warrior Member Join Date: Oct 2011 Posts: 18 Thanks: 1 Thanked 3 Times in 3 Posts	Re: How much money to start with PPC Hi ! It depends on so many factors, for instance : - what are you selling ? - how much money will you stand to gain from a conversion ? For example if you are selling cars, a conversion may make you gain around 15000usd, so you can easily spend 14999usd and still make a profit ! Lol ! The thing is that you have to manage your ppc bids well and that's the hardest part. You have to adujst your bids everyday according to your results and other factors. I recently found a nice web app (which has a long free trial!) that can do this for you : www(dot)wordwatch(dot)com and I am so far really happy with it ! I hope my answer will help you, Good luck !

10-20-2011, 08:56 AM	#18
williamrs Senior Warrior Member War Room Member Join Date: Aug 2009 Location: Brazil Posts: 3,496 Thanks: 174 Thanked 1,159 Times in 614 Posts	Re: How much money to start with PPC It depends A LOT on what you will be doing... platforms, offers, landing pages, target country, etc... there are many factors involved in creating a PPC campaign that it becomes impossible to give you an exact answer. I'd say that $200 - $300 could be enough to start testing campaigns on some platforms, specially if you go international and start with cheaper countries, but it's very relative... W
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10-20-2011, 08:57 AM	#19
Kenster Krazy Kenster War Room Member Join Date: Jan 2009 Posts: 5,111 Blog Entries: 11 Thanks: 672 Thanked 2,009 Times in 885 Posts	Re: How much money to start with PPC Unfortunately most people lose hundreds of dollars when they are starting with PPC. Campaigns are almost always losers and it takes time to work a campaign into the positive. Of course you can go the slower route and spend less on testing, but even there I would have a few hundred bones. If you are brand new to CPA, there is a good chance you can lose even more. With that said...when you do get good, the upside is huge!
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10-20-2011, 11:09 AM	#20
PPC-Coach Senior Warrior Member War Room Member Join Date: Sep 2007 Location: , , . Posts: 2,547 Thanks: 44 Thanked 663 Times in 379 Posts	Re: How much money to start with PPC First question: what is your maximum spend per keyword? Say the offer you're promoting pays $5. You say that you can safely spend $4 in testing EACH keyword. Meaning if a keyword converts, you make $1 profit. ($5 - $4 = $1). Now how many keywords can you fully test at $4 spent PER keyword? If your budget is $100, then it's $100 / $4 = 25 keywords. Knowing that 90%, (minimum), of your tested keywords will NOT work, that means you're looking at about 25 x 90% = 22.5 keywords that will spend $4 but not convert. That also means that 2.5 keywords will work, they will convert and they will make you $12.50 in revenue on $10 spent. ($2.50 profit.) (Assuming .5 of a keyword just for illustration purposes). So now you've spent $100. Made $12.50 and therefore lost $87.50 overall right? Yes on the surface. And this is the point where most quit. However if you dig into your campaign, you had 2.5 keywords that worked. They were producing $1 profit for every $4 spent. So what's the solution? Find more of those winners until your winners are enough to hit your target profit per day. If your target profit per day is $100, how many winning keywords do you need to find at $1 profit per keyword? 100. To find that 100 winning keywords, how many keywords would you have to test? 100/(100%-90%) = 1,000. How much budget would you need at $4 per keyword to test 1,000 keywords? $4 x 1,000 = $4,000. In your testing, how much of that budget will be spent on crappy keywords that don't work? $4,000 x 90% = $3,600 So the question is answered. If you want to profit $100 per day, assuming my numbers above, you need a budget of $4,000 spread across 1,000 fully tested keywords. You'll be "losing" $3,600 in testing at the start to make $400 in profit. Now you should have 100 keywords producing $100 profit per day assuming they all hold steady and now everyday is a profit day for you. The question is how many have the patience to do this? The answer is very few.

10-21-2011, 07:35 PM	#23
PPC-Coach Senior Warrior Member War Room Member Join Date: Sep 2007 Location: , , . Posts: 2,547 Thanks: 44 Thanked 663 Times in 379 Posts	Re: How much money to start with PPC It is hard to spend that much in a loss position for anyone, but especially for someone who has never made a penny or had any success with it. But it is totally true. There's never a plan, typically a tiny budget and usually they want to go it alone on the first try to see. That is a recipe for disaster but it's the way things go. Well until they buy that perfect product that promises them thousands overnight.

11-05-2011, 05:18 AM	#24
sdas86 Active Warrior Join Date: Aug 2011 Posts: 89 Thanks: 36 Thanked 4 Times in 4 Posts	Re: How much money to start with PPC That is really hard. If we have to dig into more keywords, we will have to spend a ot of money to get profit.
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11-05-2011, 05:50 AM	#25
johnny125 Friendly Warrior War Room Member Join Date: Nov 2008 Location: Poland, Europe Posts: 120 Thanks: 0 Thanked 15 Times in 11 Posts	Re: How much money to start with PPC I have learned from this forum, that whatever you are doing, if you are not sure that, you have to do it slow. If something works for you, than you have to scale this up. This is my receipt for success, and it is working for me very well
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11-05-2011, 05:58 AM	#26
WSO Scholar Warrior Member Join Date: Nov 2011 Posts: 17 Thanks: 0 Thanked 0 Times in 0 Posts	Re: How much money to start with PPC You should easily see some profitable results under $500. Make sure you read the forums in how you are able to take complete advantage of ppc

11-05-2011, 08:37 AM	#27
MakeMoneyJames HyperActive Warrior Join Date: Oct 2011 Posts: 207 Thanks: 5 Thanked 29 Times in 21 Posts	Re: How much money to start with PPC Hey Bross, A lot of people gave you numbers here but all of them are meaningless - no one here can tell you how much money you need. Not one person. Even starting with only $1,000 sounds low, but personally I think you should just GET STARTED. Yes, chances are you will lose money. But getting started and being persistent is key. Don't let money stop you from gaining expereince. And PPC isnt your only option. There is also CPM/PPV you can also test - but test 1 traffic source and do it well. Don't jump from one traffic source to another. PPC Coaches advice is good, but still doesnt show the entire picture. At a $5 payout and only testing $4 you can potentially throw away a winner. Some offers/KW/sites will only convert profitable certain hours of the day and on certain days. So if you test $4 on a keyword on Monday and throw it away after you spent only $4 that day - that is not enough data to tell if that keyword is REALLY a loser. Maybe that keyword only converts well on a friday during certain hours - but you would have not known that had you not test with enogh money. Been doing dating offers the past couple months and was losing $50-$100 a day for awhile. Then profiting $25- 50 a day for a while. Then just yesterday did over $2700 and right now its 10:30am and I'm already at $1825.75 and should do over $3,000 revenue today. Its only about a 35% ROI, but still has much room for opimization and its not even scaled up at all yet. Working on scaling up now so we can spend $10,000+ a day and get on daily payments. It actually took months of spending hundreds a day and losing money to actually do this, but its totally possible. Persistence is key. And the more money you have it definetly helps- but don't let money stop you from starting. Good Luck

11-06-2011, 06:34 AM	#28
advertisethis Active Warrior Join Date: Feb 2011 Posts: 71 Thanks: 9 Thanked 6 Times in 6 Posts	Re: How much money to start with PPC You should be very certain that whatever you start out with, you can afford to lose it. Statistical flux can be a boon or a bust. The bell curve is very wide at the ends. Chad Hazmeh has mentioned in more than one place that he doesn't recommend starting out with less than $500. Some people have become successful starting with less than that, but many others have lost more than that in the initial stages.