somebody113

Hey Guys,

I'm doing pretty well on other traffic sources (Ad center, etc) and looking to conquer Facebook. I've had a luck playing angles on different ethnic groups on other traffic sources, so I figure that same approach would be viable on facebook. I was able to get my account CTR to about 0.2% from international offers so my account cpc have come to reasonable levels.

Offer:

Find Me Love - $5.50

Creatives

Headline: Asian boyfriend wanted

Body Copy: Looking for a girlfriend? Our female members are requesting more Asian men. Join FindMeLove 100% free!


Sample Images:

Campaign Setup

Campaign - 1 Image per Campaign, to ensure that all creatives get impressions
Daily Budget - $7.00 Per Ad
Bid: $0.95 ($0.56 - $0.90 Suggested)

Targeting

Campaign Angle: Targeting Asians (Interests listed at bottom of post)
Age: 18-30
Demo Size: 35,261 (seemed a little small but something good to start with)



Started with 15 images to just see if I'd get some traction

Revenue: $0.00
Cost: 56.30
Clicks: 71
Conversions: 0
CTR: a few ads made it over .1% CTR
Net: 56.30 Loss




Interests:

a foodie
noodle
mandarin
asia
taiwan
badminton
china
cantonese
fishballs
Satay
Fried rice
Wonton
Cantonese restaurant
Shahe fen
Stinky tofu
Laksa
Satay
Jangan Hina Orange Sarawak
Mie goreng
Nasi lemake
Rojak
Krupuk
Spring Rolls
egg roll
dim sum
congee
jiaozi
chicken fingers
popiah
Fried Rice
Satay
Nasi Lemak
Nasi Goreng
Taho
asia
asian
japanese
chinese
korean
vietnamese
hmong
Filipino
Thai
Cambodian
Khmer
India
Indonesian
lao
asia
asian
japanese
chinese
korean
vietnamese
hmong
Filipino
Thai
Cambodian
Khmer
India
Indonesian
lao
asiasoft
asianet
asiago
hbo asian
HBO asia
animax asia
cnbc asia
southeast asia
asian man records
asian people
asian football confederation
asian dub foundation
asian american
asian cuisine
badoo

Mahmoud Selman

Why don't you have dating and online dating in your interests?

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reigovilbiks

that is just too many interests, they are not keywords like in google..they are interests, try laser target with maximum 2 or 3 interests : asian girls, asian women, filipina girls, japanese girls etc..

Matthew NY

Find me love never worked for me. Just saying. I wouldnt Direct Link it. The LP for it sucks in my opinion.

I suggest preselling the "love idea" in your ad copy. I know that "Finding love" is a big step above dating. Love is a big word, you need to foster that idea.

Also, you have WAYYYYY too many interests. Consolidate that a bit.

aminur

To be honest your Like and interest Targeting totally done wrong ( china, india etc etc) those are countries man, this is not holiday campaign lol .

. Okay so you are going to target Male for example. you need interest such as

online dating
dating
asian girls
hot asian girls
asian womens
chinese girls
japanese girls
hot blonde girls
...........................
.................. ( you can target some next level stuff Lol..

i hope you get the pictures. Yo need to target like minded people who are interested meeting or dating Female or Male.


cheers

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jeffrey73

WAAAAAY too many "non-targeted" interests in there.

somebody113

FB Case Study to Profitability Pt. 2

Hey Guys,

Got some help from the peeps at PPVplaybook ( no this isn't a plug ). So that's where the quotes came from, I'm gonna try and clean this thing up and make it profitable, lmk what you think. fresh tits at bottom

Changes in Strategy

1. I'm going to rotate 2 offers, Black People Meet and Rich Men. For the newbs out there, there's an awesome script on ctr tard for rotating offers, I'm worried though, will facebook ban you for rotating your offer? It's inconsistent with the ad copy. Don't wanna lose my account

2. Hey Yabby, I can't seem to find a demo of Asians big enough (over 30k) with the following criteria

1. Split testing in age groups of 3-5 years
2. 2-3 Related Interests Tops. Tried the city thing, like Beijing, etc etc, demos for dating offers (single, Interested in) are too small
3. Targeting only 1 city at a time.

So.... we're going to try black people

Instead of targeting 1,000,000 interests like I did in the last one, I did some demo research on cities that had heavy black pouplations, and chose a city with a heavy black population to target.

3. Black People Meet does not allow landing pages, but Richmen doesn't care, so I' Created a Custom Lander.

Offers:

The only alternative to Richmen I could find was mate1 with the black LP since most of the black specific offers only want 30+ Traffic


Richmen.com- $3.40




Mate1- $2.50 - Black LP

Creatives

Headline: Want a rich boyfriend?


Body Copy: 1000s of verified rich men in your area looking for women to pamper. Guaranteed min. 80k/yr incomes. Join FREE @ Richmen.com


*They seemed picky about user attributes with regards to black people, so I had to keep the copy generic


Sample Images:

Campaign Setup

Campaign - 1 Image per Campaign, to ensure that all creatives get impressions
Daily Budget - $7.00 Per Ad
Bid: $0.95 ($0.56 - $0.96 Suggested)

I'll probably stop the campaign at 2x the payout and assess how its doing before I proceed

Targeting

Campaign Angle: Targeting Black Women Via Geo targeting, I only picked 1 city
Age: 18-30
Demo Size: 30,261 (seemed a little small but something good to start with)



Started with 15 images to just see if I'd get some traction

Revenue: TBA
Cost: TBA
Clicks: TBA
Conversions: TBA
CTR: TBA
Net: TBA

Naveen K

Always bid 5 cents more than the suggested lowest bid.
So try bidding $0.61 for this.
You are going to get same quality of traffic even if you bid for $0.61 or for $0.95. But If you had bid for $0.95 then you would have got more clicks on your ad in less time and in if you go for $0.61 then it would take little more time than the first one.

somebody113

Really? I might have to look into that, so I don't bleed out as much $$ when I'm testing

Naveen K

Yes mate just try and let us know your results.

somebody113

Revenue: $17.10
Cost: $20.20
Clicks: 26
Conversions: 4
CTR: most less than .1%
Net: -$3.10


Still lost money on this one

So the good news is that I didn't throw $50 out the window like last time and it appears that mate1 actually outperformed marginally, though its a small sample size.

The road to first profitable campaign is pretty clear, just gotta get some higher quality images up =)


Couple of Optimization questions:

1. Once I find a batch of profitable ads, my current daily spend is $7, do I increase that?
2. How long do ads usually stay profitable on a demo size of 50k & 100K respectively?
3. Let's say my demo size is 100k, and I find 3 profitable ads, how many more should I try and find before I start losing leverage?

zlc000190

pretty good, i need a small budget one to follow. no more than 200$ will be nice.

coach, i am waiting for you.Never mind to pm me by skype. i am doing cpalead.

outwest

Interesting I would like to see more case studies like this

crysper

Very useful case study. Try with more images to get higher CTR, so you can break even...
Don't give up.

Tip: try with a heart shape ad image...see in my signature, you may get a higher CTR.

<< Low CTR on Facebook/Pof? DOUBLE it with CrazyCTR.com >>

<<How much time do you spend gathering and preparing images for Facebook/Pof?
Cut it by HALF with CrazyCTR image gathering feature >>

williamrs

The first offer is wrong... The screenshot yu have is of AdultFriendFinder. FindMeLove automatically redirects people from certain countries to that site, so you need a VPN to see the real page.

Also, your interests are very broad and make no sense to me.

Take a look on my free Facebook PPC guides, they may give you an idea on how it works:

[STEP-BY-STEP] Facebook Ads Guide: Here is why you’re not making money!

[STEP-BY-STEP] Facebook Ads Guide 2: Capturing Leads


W

outwest

Thanks for those guides