Lijit + Federated Media

KentLijitRiggs · 10-04-2011, 10:58 AM

Fellow warriors!

I just wanted to share the exciting news breaking this morning. Lijit has been acquired by Federated Media. This brings a whole new dynamic to monetizing the independent web.

Lijit | Press Release - October 4, 2011 is the Lijit press release but if you follow any of the major media outlets in display advertising you'll probably catch articles around. (all things d, ad exchanger, the next web etc)

Still looking to get to know people needing help in the CPM space. Feel free to reach out with any questions.

blastbob · 10-05-2011, 01:50 AM

There is so little joy for CPM on this forum.
Kent´s team does me well, so congrats on the deal.

FidelityNat · 10-05-2011, 04:00 AM

Interesting news! Can you guys give an idea of what CPMs to they offer to publishers? Just curious...

blastbob · 10-05-2011, 09:12 AM

0.60-0.80 for ~20% fill
~0.20 for 90+% fill
For .us traffic. And measure from different sites. So result may very

KentLijitRiggs · 10-05-2011, 10:36 AM

Thanks for the kind words! We're very excited for what this will mean moving forward for the display advertising industry.

Its so true that CPM gets no love on the warrior forums but i've made a few good relationships and found a LOT of great info.

The performance is based on readership. We do have some sites that perform at $1.00+ between 30-40% fill and many that perform at .20-.40 at 85%+ fill.

Each site will perform differently. We're just another tool in the publishers tool kit to maximize revenue... some sites work well for cpm and some dont.

Edit: I missed posting about what kind of CPM theyre going to be providing. My understanding so far is Federated will continue to be a high end direct sale model with integration coming in 2012. They're a lot more selective than we are because we focus on mid to long tail publishers.

10-04-2011, 10:58 AM	#1
KentLijitRiggs Active Warrior Join Date: Jun 2011 Location: Boulder Colorado Posts: 98 Thanks: 5 Thanked 7 Times in 7 Posts	Lijit + Federated Media Fellow warriors! I just wanted to share the exciting news breaking this morning. Lijit has been acquired by Federated Media. This brings a whole new dynamic to monetizing the independent web. Lijit \| Press Release - October 4, 2011 is the Lijit press release but if you follow any of the major media outlets in display advertising you'll probably catch articles around. (all things d, ad exchanger, the next web etc) Still looking to get to know people needing help in the CPM space. Feel free to reach out with any questions.

10-05-2011, 01:50 AM	#2
blastbob Active Warrior War Room Member Join Date: Apr 2011 Posts: 52 Thanks: 0 Thanked 3 Times in 3 Posts	Re: Lijit + Federated Media There is so little joy for CPM on this forum. Kent´s team does me well, so congrats on the deal.

10-05-2011, 04:00 AM	#3
FidelityNat Active Warrior Join Date: Jul 2011 Posts: 63 Thanks: 7 Thanked 4 Times in 4 Posts	Re: Lijit + Federated Media Interesting news! Can you guys give an idea of what CPMs to they offer to publishers? Just curious...
	Fidelity Media Ad Network Increases Fill Rates for Publishers Cost Effective Advertising Packages at McTraffics Self Serve Ad Platform

10-05-2011, 09:12 AM	#4
blastbob Active Warrior War Room Member Join Date: Apr 2011 Posts: 52 Thanks: 0 Thanked 3 Times in 3 Posts	Re: Lijit + Federated Media 0.60-0.80 for ~20% fill ~0.20 for 90+% fill For .us traffic. And measure from different sites. So result may very

10-05-2011, 10:36 AM	#5
KentLijitRiggs Active Warrior Join Date: Jun 2011 Location: Boulder Colorado Posts: 98 Thanks: 5 Thanked 7 Times in 7 Posts	Re: Lijit + Federated Media Thanks for the kind words! We're very excited for what this will mean moving forward for the display advertising industry. Its so true that CPM gets no love on the warrior forums but i've made a few good relationships and found a LOT of great info. The performance is based on readership. We do have some sites that perform at $1.00+ between 30-40% fill and many that perform at .20-.40 at 85%+ fill. Each site will perform differently. We're just another tool in the publishers tool kit to maximize revenue... some sites work well for cpm and some dont. Edit: I missed posting about what kind of CPM theyre going to be providing. My understanding so far is Federated will continue to be a high end direct sale model with integration coming in 2012. They're a lot more selective than we are because we focus on mid to long tail publishers.
	Last edited by KentLijitRiggs; 10-05-2011 at 10:40 AM. Reason: missed info