burtonridr2

I want to place an ad to send traffic to my landing page, which one do I need to look into?

CPA? CPM? CPL? I dont even know what they stand for.

Please help me out

PS. I'm sending the traffic to the one in my signature, maybe you know a network that has the market I'm trying to target?

professorrosado

CPA = Cost Per Action - You pay for a visitor's action (submit email, name & email, fill out form, survey, provide Credit Card info., make a down payment or purchase).

CPM = Cost Per Thousand Impressions - You pay "x" for each 1,000 times the ad appears on a site or network.

CPL = Cost Per Lead - You pay for each lead they send to your landing page who signs-up for more information.

Which of these you use depends on the landing page's ability to convert in the manner you are desiring. Also, the quality of traffic (clicks) that the network or publisher is sending to you - you don't want to pay per thousand impressions when they are buying cheap traffic to click on your creatives.

CPL is good if your creatives are placed in highly targeted venues.

CPA is also good if your landing pages convinces affiliates that your page will convert and or your offer indeed is "hot".

James Green

CPA, Cost per Acquisition/Action, is similar to CPL in that the advertiser pays when a visitor takes a particular action upon arrival at the advertiser’s site. Again, these ads can be banners or hyperlinks leading directly to the website. The advertiser decides on the payable action, which might include downloading a game or program, purchasing an ebook, joining a course, or something else. The payout is determined by what is involved in the payable action and how much effort is required for the advertiser to make a profit, with rates ranging from cents to tens of dollars.

CPM stands for Cost per Mille or thousand; M is the Roman numeral for thousand. This type of ad campaign is purely based on numbers, with the cost of the ad determined for 1,000 page impressions (each time the ad is shown). An advertiser using CPM ads will be quoted a guaranteed number of page impressions for the ad, and then the cost will be set based on the number. For example, if an ad site has a CPM rate of $10 and guarantees 100,000 page impressions for the ad, the cost to the advertiser will be $1,000 ($10 x 100). Publishers are paid a share of the revenue generated by the site selling the CPM ads, which is usually around 45% or $450 for 100,000 page impressions from our previous example.

CPL, or Cost per Lead, is often used by companies that want to have visitors sign up for something, called a lead. The ads can be banners, hyperlinks leading to the advertiser’s website, or both. When a user enters his or her e-mail address to sign up for the offer, the publisher is paid a certain dollar amount. Pay rates for CPL ads also range from a few cents to several dollars, but are usually much higher than CPC ads. The rate is determined by the business and what the advertiser is willing to pay.

Adam Johnson

CPL = Cost Per Lead - You pay for each lead they send to your landing page who signs-up for more information.
CPM stands for Cost per Mille or thousand
CPA, Cost per Acquisition/Action,it is similar to CPL...