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| | #1 |
| Digital Entrepreneur War Room Member Join Date: Jan 2010 Location: New York
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Hey Warriors! I like to pop in here every once in a while to drop my knowledge and help people starting out. After all, I started in this industry from dabbling in the Warrior Forum. Anyhow, even though I am relatively new to paid traffic, I've really enjoyed it. I am learning quickly and have a nice amount of campaigns under my belt right now. My most recent endeavor has been Plenty of Fish. Now, for all of you that don't know what Plenty of Fish is, it's a FREE online dating website. Their members are very active, and best of all - they have GREAT advertising opportunities. They have one of the best advertising platforms I've seen. Their demographic targeting options are unparalleled. Coming from Facebook's platform previously, PoF was a walk in the park. They actually have competent people approving/disproving ads, and they do it all in a timely manner. In addition, they have a fantastic blog where they give tips and tricks to getting those great CTR's you're looking for when making your creatives. The website is: Ads.pof.com Blog If you're starting out, I suggest PoF as a nice place to start. ESPECIALLY if you're vertical is Dating. What better place to promote DATING than on a DATING website, right? Now you may say, Matt - aren't there TONS of Dating ads on there already? The competition must be fierce! Well, I can say there is definitely competition on there, but here are some tricks I have come up with to differentiate yourself on PoF. 1. Don't be afraid to test obscure ideas. Instead of looking for images of just nice looking guys smiling, look for guys flexing and smiling. Look for guys with their pets, look for guys with kids. If you are promoting to guys, look for girls wearing a costume, or look for a girl on a phone. Anything in an image that will look different than the norm has tended to perform well for me. 2. When testing, use the "ThunderDome" method. A friend of mine calls it the ThunderDome method because well, it's got a gladiator type feel to it. Submit 100 or so creatives when you start a campaign. Make them all inactive, and then test 5 ads at a time. Then, it becomes survival of the fittest. If the ad doesn't get any clicks after 1000 impressions, make it inactive and put in a new image in its spot. This way, you can quickly test images in an organized manner. You score the good images fast this way. For someone such as myself with no huge budget, it seems to be the best bet. 3. Make your ad-copys have different headlines. Yes, simple works, but simple and creative works better. You can just do the classic "Need a Girlfriend? Find one Now!" headline. It's straight and to the point, but do you know how many ads people see like that per day? Ad blindness sets in quickly on PoF, so you want to make sure you get around that by being different. Instead, say something like "I Bet You CANT Resist Our Women!" A simple idea like challenging your target can be the difference between your .1% ctr and a .3% ctr. 4. Split test offers. Even if its the same goddamn offer. Try different networks out. You will be surprised on how even the same exact offer will have dramatically different results. I've had networks give 0 conversions over 30 clicks, and the exact same offer had 8 conversions over 30 clicks. Whether it be coincidence or something shady going on in the back end, you want to do anything in your power to prevent yourself from getting shafted. I hope some of these tips helped. Keep testing, keep working, and get rich. Enjoy your weekend everyone! :: Matthew NY |
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| | #2 |
| Senior Warrior Member War Room Member Join Date: Jul 2006 Location: North Carolina, USA.
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Ironically I just posted a similar thread! Great minds think alike. I've done OK with POF in the past, but I really need to get back. For me CPM is always tricky because I have to "watch" my ads. Its cool though. Im probably going to test some NON dating stuff there. |
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| | #3 | |
| Digital Entrepreneur War Room Member Join Date: Jan 2010 Location: New York
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| | #4 |
| AdCopyAssault.com War Room Member Join Date: Apr 2010 Location: USA
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Great stuff.. I love it! |
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| | #5 |
| Senior Warrior Member Join Date: Jun 2008
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You don't get much more targetted than pushing dating on POF |
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| | #6 |
| Senior Warrior Member War Room Member Join Date: May 2011 Location: World Wide Web
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Not only dating e-cigars also worked for me |
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| | #7 |
| Senior Warrior Member War Room Member Join Date: Sep 2007 Location: , , .
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Nice post, what's a "college guru" though? |
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| | #8 |
| Active Warrior Join Date: Sep 2011
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Nice , thanks for the advice!
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| | #9 |
| HyperActive Warrior War Room Member Join Date: Nov 2011 Location: Newhall, California
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Agree 100% with everything you said. POF is extremely lucrative and is much easier to get started with than Facebook.
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| | #10 |
| Lovin Life War Room Member Join Date: Jan 2011 Location: USA and Asia
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What ROI are you getting? if you dont mind asking? how difficult to scale up offers? Thanks much for this thread |
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| | #11 |
| Affiliate Manager War Room Member Join Date: Jun 2011 Location: PeerFly Office
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Some solid advice. I find your "ThunderDome" method interesting. I'm going to give it a try tonight. I usually allow a biggest test than 1,000 impressions, but I can see how that'd be useful if you had a small budget. Do you use the tags to include variables in your ads? Like {age:default}? |
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| | #12 |
| is Pace Lattin War Room Member Join Date: Oct 2011
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"An Awesome Traffic Source for Dating!" No duh. |
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| | #13 |
| Active Warrior War Room Member Join Date: Mar 2011
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Great post Mathew, thanks for the share, Is it possible to advertise anything else beside dating with POF? if so, what do you guys recomend? Br Jinn |
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| | #14 |
| Friend Join Date: Jan 2012 Location: Chicago
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Good general guidelines. I probably wouldn't test 5 at a time like that. You have to do too much micromanagement, activating and watching ads all the time. And 100 images is a lot when you probably dont need that many. If you want to achieve scale on POF, you need to be running lots of campaigns. Let a batch of ads run, take the top performing ads and optimize from there. Doing that will allow you to manage a lot of campaigns. Just my 2 cents. -Tom |
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| | #15 |
| Warrior Member Join Date: Oct 2011
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That's good info Matthew. I need to find some way of downloading your brain onto my computer. So I've been using POF to promote CPA offers for a few days now. I figure I've got quite good at the advertising. I'm averaging .2% to .3% CTR for my various campaigns. Despite the fact that I am getting loads of clicks, very few people are signing up to the CPA offers. I'm on my sixth CPA offer now, and I'm barely breaking even. How many CPA offers do you guys typically have to try before you come across a profitable one? I'm determined to make this work. In the mean time I'm going to kick back and relax with a cold beer. Some of man's best decisions were made with a beer in his hand |
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| | #16 |
| Active Warrior Join Date: Jul 2011
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There going mobile so thats a big thing too.
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| MediaEncounter Affiliate Network Dating affiliates email me at Omar@mediaencounter.com for great payouts on facebook apps for mailers and display | |
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| | #17 |
| Active Warrior Join Date: Jun 2011
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Excellent post. I've been focusing on FB, but will uses your ideas for POF.
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| | #18 |
| HyperActive Warrior War Room Member Join Date: Sep 2007 Location: Sacramento, CA
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Thanks for the share. What's the amount you should spend a day when starting out? I've been searching to advertise on POF, but not sure how much to spend.
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| | #19 | |
| CPA Networks Reviewer War Room Member Join Date: May 2010 Location: Pandora
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| | #20 |
| Active Warrior Join Date: Sep 2011
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| | #21 |
| Banned War Room Member Join Date: Apr 2011 Location: USA
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What bid do you suggest? so dating converts well with pof. what converts well with 7search?
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| | #22 |
| Warrior Member Join Date: Oct 2011
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Thanks,i think more offers other than dating can be testes on pof,and i will share my experience after my test run.
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| | #23 |
| HyperActive Warrior Join Date: Jan 2009
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Thanks Matt, great pointers you have there
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| | #24 |
| HyperActive Warrior Join Date: Jun 2011
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might be a dumb question but do you think promoting 'web design' would be effective on pof?
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| | #25 | ||
| Friend Join Date: Jan 2012 Location: Chicago
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Sounds like you have really low conversion rates resulting from direct linking or poor landing pages. To succeed at POF and market with scale, you NEED to get good at producing landing pages that convert. Sit in your spy account and click through the ads and analyze other people's landing pages. See what you think works. Get ideas from them. Then test your own landing pages. When testing landing pages, use a control variable (i.e. direct linking) so you know whether your landing page is helping or hurting your campaign. Quote:
-Tom | ||
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| | #26 | |
| Lovin Life War Room Member Join Date: Jan 2011 Location: USA and Asia
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honestly, its too small print, and I did manage to find a link to the guide on a page linked from that page, linked me right back to the confusing page How can I get this guide? | |
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| | #27 | |
| Friend Join Date: Jan 2012 Location: Chicago
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Let me know if you have any issues. Thanks, Tom | |
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| | #28 |
| Warrior Member Join Date: Apr 2012
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Thanks for share I will following your advised.
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| | #29 |
| The Flying Dutchman War Room Member Join Date: Jan 2011 Location: Holland
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| | #30 |
| HyperActive Warrior Join Date: Mar 2012 Location: Bangladesh
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very good share !! i liked it ... |
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| | #31 | |
| Lovin Life War Room Member Join Date: Jan 2011 Location: USA and Asia
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| | #32 |
| HyperActive Warrior War Room Member Join Date: Jan 2011
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| | #33 |
| Active Warrior Join Date: Apr 2012
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Great post Matt and yes pof is sick source of traffic, i found it to work on multiple levels as well,not just dating, But your spot on when you said people get easily distracted on their, and you need to have very grab attention pics to hit those ctrs, great post Matt, thanks
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| | #34 |
| Warrior Member Join Date: Apr 2012
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I'm probably going to try this with a couple of friends and report our test results here. Thanks for sharing this
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| | #35 |
| Warrior Member Join Date: Nov 2011 Location: Pakistan
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I am gona try this out great post ! and comments !
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| | #36 |
| Friend Join Date: Jan 2012 Location: Chicago
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| | #37 |
| Honest Warrior Join Date: Aug 2010 Location: Kosovo.
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Brilliant share my friend. Thank you! |
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| | #38 |
| Digital Entrepreneur War Room Member Join Date: Jan 2010 Location: New York
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Thank you very much for the great comments on this thread! I'm glad I can help a lot of people out on here. Definitely continue to differentiate yourself on PoF and you will make positive ROI's.
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| | #39 | |
| Active Warrior Join Date: Mar 2012
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| | #40 |
| Active Warrior Join Date: Nov 2011
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I hate PoF lately, my CTR's are so volatile...campaigns need to much babysitting and bid managing...they need a better bidding system!
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| | #41 |
| Have a blessed day Join Date: Jun 2011 Location: Tampa, FL
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Do they really let you promote dating sites on there? I thought that was kinda dumb on their part.. I tried a few offers on there... Had one in fashion that did ok. It was on CJ.com and couldn't figure out how to track sales or update sales in prosper202. CJ.com tracking sucks. Not really made for affiliates IMO |
| ARE YOU => Scared of beautiful women * A "Geek" that's not to smooth with the ladies * Wishing you could understand women * FAILING at online dating * Still looking for that "woman of your dreams**** Let Jeffery SimmS help you out like he did for me >>> "Real Life Tips On How To Attract Women"
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| | #42 |
| Have a blessed day Join Date: Jun 2011 Location: Tampa, FL
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| ARE YOU => Scared of beautiful women * A "Geek" that's not to smooth with the ladies * Wishing you could understand women * FAILING at online dating * Still looking for that "woman of your dreams**** Let Jeffery SimmS help you out like he did for me >>> "Real Life Tips On How To Attract Women"
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| | #43 | |
| Have a blessed day Join Date: Jun 2011 Location: Tampa, FL
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When I figure out how to track CJ.com leads, I'll get it back up and running.. Or if I find that particular offer on a better network | |
| ARE YOU => Scared of beautiful women * A "Geek" that's not to smooth with the ladies * Wishing you could understand women * FAILING at online dating * Still looking for that "woman of your dreams**** Let Jeffery SimmS help you out like he did for me >>> "Real Life Tips On How To Attract Women"
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