affiliate_marketer

Hi,

I was wondering if any of you have any tips and/or questions to ask when contacting webmasters/website owners to place a banner ad on their site.

I was thinking of asking them about traffic/impressions that they receive, size of banner they're looking for, location on the website and if the banner will be rotated and how many other ads it will be competing with.

Is there a rule of thumb when figuring out if the rate that they're asking is potentially profitable such x $ per x number of impressions?

Any particular banner ad sizes that covert better than others?

Your input would be appreciated.

Thanks,

Affiliate_marketer

pacelattin

Having owned a major banner network, I can tell you this much: most webmasters ignore. Money speaks first... tell them you want to buy, the price and how many impressions. Be prepared to spend $2,500

affiliate_marketer

I hope that's not the case.

ChrisBa

I normally look at similar sites and see what they charge, then offer based on that, but Pace is right, $2500 is not abnormal for a media buy.. but you can certain get it for cheaper than that on a site by site basis.. i think the key is you need to do this in numbers and not be scared of rejection.. a good sales pitch/letter might get you in but will take 1 out of 20 letters, sometimes less, sometimes more.. just don't give up.. and don't be scared of rejection

Kenster

For the most part this is correct...the webmaster is just looking for money signs, so approach it like its an investment for them.

Of course you can and should ask for specifics about traffic, but do some initial research yourself so you look like you know at least something about the site.

Also, sometimes the biggest gems are the lower traffic sites that don't even know they could be monetizing their traffic. They are far and few between, but can be huge gems when you find them. People out there with high traffic personal blogs would be ecstatic to get a check for $50 to put your banner up.

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pacelattin

Why not do site buys on Google?

Frankly, most sites have heard every network, everyone try to pitch them crap. They wont respond to you unless you willing to show them the money.. upfront usually

affiliate_marketer

Can you suggest anything specific that I should be mentioning/asking about in my emails to webmasters? Should I mention I have a specific amount to spend or should I mention a specific metric such as an offer of X dollars/X number of impressions?

Just wondering what the approach should be and I how I should bring up my offer?

pacelattin

You will find that 90% of the sites will plain ignore you unless you make an offer:

"I am curious how I can buy advertising on your site? I have a budget for a product that I am launching, and looking to spend $2,500. It's prepaid, so don't worry about that..."

If you don't prepay, you aren't going to get it. Everyone is very, very worried about payment now. So many scams.

KentLijitRiggs

I always have the best success with approaching people with something that is obviously not a generic form being passed around.

Tailor your pitch to the person even if its as simple as referencing where they are from or that you actually read their "about me" page. Show them that you've done even a little homework and people are much more agreeable. (and it will help you tailor to your audience too)

HasClicks

the best way is just use self serving ads. You won't soak for a lot of money and spend what you can. Once you grow you can move into media buying.

Top Payouts / Top Offers / Weekly Payments

affiliate_marketer

Do you find any particular self serve ad networks (such as adengage, clickshare, buysell ads, bidvertiser, adbrite) have a decent ROI? Any networks to stay away from that have either poor traffic or don't convert well?

I'm looking to market a CPA offer.

affiliate_marketer

What do you think about a rate of $5 per 1000 impressions for a banner ad in a well targetted forum? Is that about an average market rate?

Roughly what click through rates do you find for well targetted ads? Is that realistic to expect a 1% click through rate for a banner ad?

mtmjohn

I'd suggest you try SiteScout media buying platform - high volume of good quality traffic

markjob

Is there a way of finding out what traffic a particular website recieves? apart from asking the site owner? Im pretty sure that most site owners would slightly bump up the numbers if asked.

ezzypro

Sadly, there is no 100% accurate way to determine how much traffic a website gets, although there are a few websites out there that will give you a rough (quite rough in some cases) estimation.

markjob

What are these websites that would give a rough estimation

barbarak

One site that springs to mind is Compete - hope this helps

Barbara

jeffrey73

Compete | Compete
Alexa the Web Information Company

safexsolutions

Money Speaks for itself..If you offer Good for Banner placement then they will accept.otherwise you wasting your and there time...

FidelityNat

If you have a budget to play with, you may approach both - reputable Ad Networks, try testing Self Serve Platforms and can even hire a marketing specialist/agency for doing this job. Media buying is a time and money consuming process but can bring you back a good ROI if properly planned.

Fidelity Media Ad Network Increases Fill Rates for Publishers
Cost Effective Advertising Packages at McTraffics Self Serve Ad Platform

Kenster

Two of the best resources out there!!!


Also keep in mind that reaching out to webmasters is a numbers game. Just because 90% may ignore you doesn't mean it's not worth it. You can literally reach out to 100 a day so that would be 10 that listen to you. Even if only one accepts your offer, you can make a pretty penny for that one days hard work.

Don't give up...it may only be a 1/100 conversion rate

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affiliate_marketer

Thanks Kenster. I got some responses back but only from sites where they already accept advertising. The rates are pretty high for banner advertising most of the time pay per quarter but some offer monthly packages. I haven't been able to come across any good traffic sites in my niche that are not monetized yet.

When I compared the rates (cost per thousand impressions) I noticed that buysellads.com has cheaper ads than the blogs and forums that I contacted directly?
I'm gonna run a few small tests on some sites offered by buysellads.com. Any thoughts?

Affiliate_marketer

Kenster

Excellent, run some tests and hopefully you will find some winners.

Just be aware that cost isn't the only variable...as I'm sure you know. It's more the relationship between cost and the targeting of the placement.

There are all kinds of metrics to understand to get the most bang for your buck in the placement space!

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jrlsage

Money for me is always important. Up front.

Make an offer, state your terms, and provide references.

Treat it like an application.