Journal of New Guy Doing PPC + CPA (Insight Appreciated)

Okay guys. I was going to make my last thread a journal, but I really wanted to get my own thread rolling here because I didn't want people to simply click on my thread and than not realize more things were in there, so if anyone has any tips of anything like that, please let me know. I'm posting what I'm doing and what I think is going wrong..

So two days ago I ran a free ipad2 campaign and I broke even on 7search. My keywords were things like.. ipad, ipad2, free ipad, etc. Just stuff related to iPad. Except I spent way too much money on the keyword "ipad" which was .05 and I sent something like 100 clicks from that keyword with no conversions, I was waiting to see if there were certain traffic sources that were better or not and I just wound up plowing through money. Maybe I should have done cheaper clicks at .01 since thats what I'm reading everywhere, or just ditched such a general keyword. I really wanted to to keep tweaking this campaign, which is why I kept going at spending $15 in it, but it wasn't going anywhere... and I sent something like 500 clicks and 5 conversions, it seemed like me getting lucky.

Now I ran a iPhone 4s free offer last night, rotating 3 offers. I made the ad copy something like, click this link only if you want to sign up for free iPhone because I wanted to weed people out that wouldn't complete it. I sent 140 clicks to it since last night, and no conversions at all. I am bidding on keywords like, mobile, iphone, all the different variations of the iphone versions, things like cell phones, i added some phone companies, added negative keywords like unlock, apps, to weed out iphone traffic. It seems to be working against mobile traffic because I'm getting all computer clicks.

I'm getting a lot of traffic from blendersearch.com, I looked at it and it looks like some kind of search engine, but I can't tell if its spam or something.. like who would use that website? Anyway, I'm bidding at .05 and I'm just plowing through money, seems like a waste since I haven't converted at 140 clicks, so I might pause it. I think I'll actually lower the keyword cost and see what happens.

Next up, I'm going to do a dating campaign on there because I have read that it converts on that network. I think I will start with a lower bid price, about .03 because I still want to get traffic. I'm going to be promoting an offer for one of those hookup sites, not sure on the ad copy I'm going to do, still thinking about it. Will post updates in a few hours. I have snow here.. so I'm staying in all day working on this.

Add me on skype to chat about this stuff, it says I'm offline, but I'm not.