What's the market rate for banner impressions?

affiliate_marketer · 10-12-2011, 01:13 AM

Hi,

I was wondering what a going market rate would be for banner impressions. In my case it would be a highly targetted forum and I was quoted $5 per 1000 impressions. This will be for a CPA offer.

What kinda clicktrough can you generally expect for banner ads?

Thanks,

Affiliate_marketer

Derek Pankaew · 10-12-2011, 01:17 AM

CPMs can range from $2 to $25. There is no "going rate" for banner impressions. Advertising on a small website you might pay $5 CPM, on WebMD.com you might pay $25 or more.

There's also no standard clickthrough rates. Forum ads tend to get very low CTRs because the same people keep seeing the same ads.

10-12-2011, 01:13 AM	#1
affiliate_marketer Active Warrior Join Date: Dec 2009 Location: Toronto, Canada Posts: 72 Thanks: 40 Thanked 1 Time in 1 Post	What's the market rate for banner impressions? Hi, I was wondering what a going market rate would be for banner impressions. In my case it would be a highly targetted forum and I was quoted $5 per 1000 impressions. This will be for a CPA offer. What kinda clicktrough can you generally expect for banner ads? Thanks, Affiliate_marketer
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10-12-2011, 01:17 AM	#2
Derek Pankaew Yeeeee Haw! War Room Member Join Date: Sep 2006 Location: , , USA. Posts: 1,167 Thanks: 1 Thanked 214 Times in 66 Posts	Re: What's the market rate for banner impressions? CPMs can range from $2 to $25. There is no "going rate" for banner impressions. Advertising on a small website you might pay $5 CPM, on WebMD.com you might pay $25 or more. There's also no standard clickthrough rates. Forum ads tend to get very low CTRs because the same people keep seeing the same ads.
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