Understanding Media Buys

Innovator3 · 10-15-2011, 06:41 PM

I've heard the term "media buys" thrown around and I tried doing some research but it doesn't give me much on what media buys are.

What are they and how does it work? What are the different avenues with utilizing media buys?

ChrisBa · 10-15-2011, 07:11 PM

Media buys is a fancy term for banner ads

jeffrey73 · 10-15-2011, 07:47 PM

Great explanation. I don't understand why they can't just call it "banner buying" because that's what it really is.

Media buying in my mind has always been commercials, radio ads, magazine ads, etc.

Quote:

Originally Posted by ChrisBa

Media buys is a fancy term for banner ads

Innovator3 · 10-15-2011, 08:31 PM

Quote:

Originally Posted by ChrisBa

Media buys is a fancy term for banner ads

So media buys are literally just banner ads?

So what about marketing via video (youtube), audio, etc? Is that something different?

Naveen K · 10-15-2011, 09:25 PM

Quote:

Originally Posted by Innovator3

So media buys are literally just banner ads?

So what about marketing via video (youtube), audio, etc? Is that something different?

Yes media buys refers to just buying banner ads.
Marketing through video is called as video marketing and rest of them have relevant names, only this term Media Buys looks odd.

andynathan · 10-15-2011, 10:59 PM

the challenge with media buys that you can only do very general advertising, because they run large ad networks such as cnn and msnbc.

Kevin Rayman · 10-16-2011, 03:09 AM

Quote:

Originally Posted by andynathan

the challenge with media buys that you can only do very general advertising, because they run large ad networks such as cnn and msnbc.

That's wrong man!

You can buy banner placements on smaller targeted websites too...

andynathan · 10-16-2011, 07:15 AM

Quote:

Originally Posted by Kevin Rayman

That's wrong man!

You can buy banner placements on smaller targeted websites too...

Kevin,

You are right.

I was thinking more how larger IM'ers use media buyson large networks to grow when other sources fail. Just another reason not to post too late on WF.

safexsolutions · 10-19-2011, 03:46 AM

If you want to place your banner on related Sites with Highest traffic and willing to pay $$$$ per month for it..that is Known as Media Buy.....

10-15-2011, 06:41 PM	#1
Innovator3 Active Warrior Join Date: Sep 2011 Location: San Francisco, CA Posts: 53 Thanks: 1 Thanked 0 Times in 0 Posts Social Networking	Understanding Media Buys I've heard the term "media buys" thrown around and I tried doing some research but it doesn't give me much on what media buys are. What are they and how does it work? What are the different avenues with utilizing media buys?

10-15-2011, 07:11 PM	#2
ChrisBa Senior Warrior Member Join Date: Jun 2008 Posts: 4,130 Thanks: 10 Thanked 508 Times in 402 Posts Social Networking	Re: Understanding Media Buys Media buys is a fancy term for banner ads
	I'm Living MY DREAM Thanks to AFF PLAYBOOK! You Can Too! Or Jump on the IM GRIND!

10-15-2011, 10:59 PM	#6
andynathan Social Warrior War Room Member Join Date: Jun 2011 Location: Chicago Posts: 450 Thanks: 50 Thanked 53 Times in 51 Posts Social Networking Contact Info	Re: Understanding Media Buys the challenge with media buys that you can only do very general advertising, because they run large ad networks such as cnn and msnbc.
	Andy Nathan Find out About Our Half Day Wordpress Conference May 19th Social Networking 101

10-19-2011, 03:46 AM	#9
safexsolutions Active Warrior War Room Member Join Date: May 2011 Posts: 78 Thanks: 1 Thanked 6 Times in 6 Posts	Re: Understanding Media Buys If you want to place your banner on related Sites with Highest traffic and willing to pay $$$$ per month for it..that is Known as Media Buy.....