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Old 10-15-2011, 06:41 PM   #1
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Default Understanding Media Buys

I've heard the term "media buys" thrown around and I tried doing some research but it doesn't give me much on what media buys are.

What are they and how does it work? What are the different avenues with utilizing media buys?
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Old 10-15-2011, 07:11 PM   #2
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Default Re: Understanding Media Buys

Media buys is a fancy term for banner ads

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Old 10-15-2011, 07:47 PM   #3
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Default Re: Understanding Media Buys

Great explanation. I don't understand why they can't just call it "banner buying" because that's what it really is.

Media buying in my mind has always been commercials, radio ads, magazine ads, etc.

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Media buys is a fancy term for banner ads

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Old 10-15-2011, 08:31 PM   #4
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Default Re: Understanding Media Buys

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Media buys is a fancy term for banner ads
So media buys are literally just banner ads?

So what about marketing via video (youtube), audio, etc? Is that something different?
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Old 10-15-2011, 09:25 PM   #5
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Default Re: Understanding Media Buys

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Originally Posted by Innovator3 View Post
So media buys are literally just banner ads?

So what about marketing via video (youtube), audio, etc? Is that something different?
Yes media buys refers to just buying banner ads.
Marketing through video is called as video marketing and rest of them have relevant names, only this term Media Buys looks odd.

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Old 10-15-2011, 10:59 PM   #6
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Default Re: Understanding Media Buys

the challenge with media buys that you can only do very general advertising, because they run large ad networks such as cnn and msnbc.

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Old 10-16-2011, 03:09 AM   #7
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Default Re: Understanding Media Buys

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the challenge with media buys that you can only do very general advertising, because they run large ad networks such as cnn and msnbc.
That's wrong man!

You can buy banner placements on smaller targeted websites too...

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Old 10-16-2011, 07:15 AM   #8
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Default Re: Understanding Media Buys

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That's wrong man!

You can buy banner placements on smaller targeted websites too...
Kevin,

You are right.

I was thinking more how larger IM'ers use media buyson large networks to grow when other sources fail. Just another reason not to post too late on WF.

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Old 10-19-2011, 03:46 AM   #9
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Default Re: Understanding Media Buys

If you want to place your banner on related Sites with Highest traffic and willing to pay $$$$ per month for it..that is Known as Media Buy.....
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