johnwalton

Hello,
What are some of your scaling techniques and strategies for advertising CPA offers on the POF ad platform?

How do you set up your campaigns?
I've been experimenting with targeting individual ages & countries. Its tremendously tedious to edit 100+ campaigns for a single offer however it is profiting.

Lets say you,
#1 find winning CTR ad.
#2 find winning targeting parameters such as age & country.
#3 Where do you go from here?? Create a campaign targeted to the winning parameters?? How to increase volume?? How to spend over $1000 a day on POF ads??

BTW I've rarely test above the .10CPM. Do you? Do you tests a higher CPM after your found a great CTR ad??

Your input is tremendously appreciated,
JW

speedylikesKJ

You missed Creative testing

use Home | Quantcast and Interests by Demographic for demographics search .

1# Demographics Search (age, country ,gender, and some other factors)
2#Create as much creatives as you can
3#And Finally wait for winner Creative

when you see your ctr lowering down simply rotate images

jeffrey73

These are some good questions best suited for PoF Ben.

MrGreenAM

I start my tests around the .80-.90CPM mark so I can gather data fast. I don't worry about profits early on.

You really need to increase your bid from 0.10CPM to get any kind of volume.

I've had plenty of profiting campaigns at .80 CPM for standard ads. You need higher bids for IAB banners. Don't forget to test the new 310x110 banners.

Also read the plenty of fish blog there is a post called "beat your competition".

johnwalton

THANK YOU ALL SO MUCH.
Mr. Green, I was reading your site for hours the other day. Is your software available still? I am aware it creates new campaigns, Does it have ability to update a current campaign as well? Also the subid function, is this a built in system in which the conversion IDs need to be updated manually?

johnwalton

Thanks KJ,
Do you like to cap your ads on a per day basis or per visit?

johnwalton

Is there any way to Set up day parting? & Also be able to use POF conversion tracking on a direct link CPA offer?

speedylikesKJ

i do cap my ads on a per day basis

MrGreenAM

@John

Yeah man the software is still available. It has the ability to create current and new campaigns. The subid system is built in too .

johnwalton

With your software one could easily see which creatives are performing??
Without p202 or checking the creative ID?? If so this is a godsent haha

MrGreenAM

Correct John!

johnwalton

Since this post and your guys help my campaigns have increased 850%!!!! Just by simply increasing bid 150% & minor split testing of creatives.
Mr. Green, purchased your software, anxious to make some ads, still waiting on download email.
THANK YOU FOR ADVICE.

speedylikesKJ

Congrats

thing is if you bid higher you will get high CTR because POF is CPM network if you bid high your ad will be served first and the ads with low CPM are displayed after higher bidders in this way your ad displays to people who have already clicked some offer or have seen ads already (in case you bid low)

Andrew Zapp

Split testing you ads with a high CPM will always get you quicker results. Just use that data effectively to make money after that.

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JasonWestwick

Unfortunately POF don't offer dayparting ats of yet but you can simply pause your campaigns and set them active again when you find a period of time that gives you the highest return.

ChrisBa

The easiest way to scale is to copy your winning ads and target other countries..
You could also try different demographics and age groups

You could also try raising your bid to see if it helps

williamrs

Yes, an interesting idea would be to use the same angle (targeting & approach) with a different country, specially if you can do it using the same offer.


W

mtmjohn

Hard to scale campaigns on POF for me unless i go with broad niche

blillard

Make sure your testing only one variable at a time to see what affectes were made during the test. If your not using Green's ish then man you can be saving a heck a lot of time with uploading. increase Bids and try not to bids on the 5 instead the 3 like .83. This came from Ben himself so I would do it. The rest man just let your data tell you what to do next.

TomFang

You can't spend over $1,000 from one winning campaign. POF is more about fine tuning your workflow/system. You won't be able to get lucky with one campaign and hit it big like it's possible on some of the other traffic sources. To scale out your campaign, you can also make multiple campaigns with the same targeting but with different ads and bidding at different CPMs. If you're frequency cap is set to 3, then there are still traffic in higher session depths that your campaigns are not showing up. Once you've found a profitable theme for the smaller ads, apply the same approach to IAB ads as well.

-Tom

Tom Fang | iPyxel Creations | POF 7-Day Mastery Guide - featured in Ben's POF Blog