How much money do you usually spend for test a new campaign ?

loss1988 · 11-01-2011, 10:01 PM

I spent 500$ and received 200$ when tested a campaign, just wonder it's simple or not. So how much money do you usually spend for test a new campaign ?

mtmjohn · 11-01-2011, 11:03 PM

Depends on the offer. Varies from $10 - $200.

davand · 11-02-2011, 03:02 AM

I usually need to throw in $100-$200 to see if I can get a return

Ruck · 11-02-2011, 03:39 AM

This really depends on the traffic source for me.

PPV - $100-$200 (Typically)
Private Email List Drop (Anywhere from $100-$1000)
Private Forum Sponsorship (usually work on a CPA basis/Rev Share
Media Buy Depends but I'm comfortable with $5,000-$25,000 buys

Mahmoud Selman · 11-02-2011, 04:03 AM

Depends on your traffic source and the payout of the offer. I usually test with 3x the payout of the offer. So if the offer payout is $10 I will test it with $30. Sometimes even more if the offer is worthy to go after.

badboy_Nick · 11-02-2011, 05:54 AM

Quote:

Originally Posted by loss1988

I spent 500$ and received 200$ when tested a campaign, just wonder it's simple or not. So how much money do you usually spend for test a new campaign ?

I usually spend between £200-£300 minimum when testing a new campaign, just so I get a few leads in and determine if its worth it. If I can see a few leads coming in, I expand it. Your first goal should be to break even or run at a small loss the first few days anyway. Then, you kill off anything that is draining your profits (i.e. deleting non-converting keywords) and ONLY run on the keywords which give you a positive ROI.

Remember, it takes money to make money ... and generally speaking, early on in a campaign you will lose money. Long-run, once tweaked, you will get a cash-cow on autopilot.

Any questions just let me know,
Nick

loss1988 · 11-02-2011, 06:32 AM

Thank guys, best of luck!

FidelityNat · 11-02-2011, 09:31 AM

For a media-buy (buying banner ads) you should get at least half a million impressions to test the quality of traffic from this or that traffic source.

williamrs · 11-02-2011, 12:01 PM

It depends on many factors such as offer, traffic source, CPC, etc... So, your goal needs to be always to collect enough data to be able to determine if the campaign has the potential to become profitable or not.

Consider all the elements you can test and optimize, and if you get to a point where it seems not to be possible to take the campaign to a profitable level, even after an optimization process, then you move on.

W

11-01-2011, 10:01 PM	#1
loss1988 HyperActive Warrior Join Date: Sep 2011 Posts: 123 Thanks: 41 Thanked 10 Times in 10 Posts	How much money do you usually spend for test a new campaign ? I spent 500$ and received 200$ when tested a campaign, just wonder it's simple or not. So how much money do you usually spend for test a new campaign ?

11-01-2011, 11:03 PM	#2
mtmjohn CPA Networks Reviewer War Room Member Join Date: May 2010 Location: Pandora Posts: 3,191 Thanks: 1,355 Thanked 713 Times in 560 Posts Social Networking Contact Info	Re: How much money do you usually spend for test a new campaign ? Depends on the offer. Varies from $10 - $200.
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11-02-2011, 03:02 AM	#3
davand Warrior Member Join Date: Oct 2011 Posts: 4 Thanks: 0 Thanked 1 Time in 1 Post	Re: How much money do you usually spend for test a new campaign ? I usually need to throw in $100-$200 to see if I can get a return

11-02-2011, 03:39 AM	#4
Ruck IMGrind.com War Room Member Join Date: Mar 2006 Location: USA Posts: 438 Thanks: 6 Thanked 80 Times in 31 Posts Social Networking Contact Info	Re: How much money do you usually spend for test a new campaign ? This really depends on the traffic source for me. PPV - $100-$200 (Typically) Private Email List Drop (Anywhere from $100-$1000) Private Forum Sponsorship (usually work on a CPA basis/Rev Share Media Buy Depends but I'm comfortable with $5,000-$25,000 buys
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11-02-2011, 04:03 AM	#5
Mahmoud Selman Selman.us War Room Member Join Date: Apr 2011 Location: Sweden Posts: 822 Thanks: 317 Thanked 273 Times in 174 Posts Social Networking	Re: How much money do you usually spend for test a new campaign ? Depends on your traffic source and the payout of the offer. I usually test with 3x the payout of the offer. So if the offer payout is $10 I will test it with $30. Sometimes even more if the offer is worthy to go after.
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11-02-2011, 06:32 AM	#7
loss1988 HyperActive Warrior Join Date: Sep 2011 Posts: 123 Thanks: 41 Thanked 10 Times in 10 Posts	Re: How much money do you usually spend for test a new campaign ? Thank guys, best of luck!

11-02-2011, 09:31 AM	#8
FidelityNat Active Warrior Join Date: Jul 2011 Posts: 63 Thanks: 7 Thanked 4 Times in 4 Posts	Re: How much money do you usually spend for test a new campaign ? For a media-buy (buying banner ads) you should get at least half a million impressions to test the quality of traffic from this or that traffic source.
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11-02-2011, 12:01 PM	#9
williamrs Senior Warrior Member War Room Member Join Date: Aug 2009 Location: Brazil Posts: 3,496 Thanks: 174 Thanked 1,159 Times in 614 Posts	Re: How much money do you usually spend for test a new campaign ? It depends on many factors such as offer, traffic source, CPC, etc... So, your goal needs to be always to collect enough data to be able to determine if the campaign has the potential to become profitable or not. Consider all the elements you can test and optimize, and if you get to a point where it seems not to be possible to take the campaign to a profitable level, even after an optimization process, then you move on. W
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