Are You a CPA Failure...riddle me this

Kenster · 11-08-2011, 09:42 AM

I get so many people who ask me why they aren't making money with CPA even though it seems everybody else is. The problem normally is that people forget the basics, they throw up campaigns and hope for miracles instead of working a campaign until it becomes a big winner.

So riddle me this...

What's the most amount of split tests you have done in a single CPA campaign?

Answer honestly. Too many people will tell you they do 1-5 split tests on a campaign...many people do 0. The big guys are doing hundreds and hundreds per campaign. This is one of the fundamental elements of campaign building and CPA success

Answer honestly

cpaddiction · 11-08-2011, 09:50 AM

Definitely, Testing-Tracking-Optimization, that's it

Kenster · 11-08-2011, 09:51 AM

Quote:

Originally Posted by cpaddiction

Definitely, Testing-Tracking-Optimization, that's it

So how many split tests have you ever done? What is your average...roughly?

chemlabrat · 11-08-2011, 09:54 AM

0... I'm a failure.

MakeMoneyJames · 11-08-2011, 10:08 AM

hundreds of banners for 1 market.

about a dozen offers and it hasnt stopped.

ChrisBa · 11-08-2011, 10:21 AM

Quote:

Originally Posted by Kenster

I get so many people who ask me why they aren't making money with CPA even though it seems everybody else is. The problem normally is that people forget the basics, they throw up campaigns and hope for miracles instead of working a campaign until it becomes a big winner.

So riddle me this...

What's the most amount of split tests you have done in a single CPA campaign?

Answer honestly. Too many people will tell you they do 1-5 split tests on a campaign...many people do 0. The big guys are doing hundreds and hundreds per campaign. This is one of the fundamental elements of campaign building and CPA success

Answer honestly

I know, I know!! I have failed!!! But then I tried again, and again, and again, and again, then eventually I succeeded

speedylikesKJ · 11-08-2011, 11:52 AM

Quote:

Originally Posted by Kenster

I get so many people who ask me why they aren't making money with CPA even though it seems everybody else is. The problem normally is that people forget the basics, they throw up campaigns and hope for miracles instead of working a campaign until it becomes a big winner.

So riddle me this...

What's the most amount of split tests you have done in a single CPA campaign?

Answer honestly. Too many people will tell you they do 1-5 split tests on a campaign...many people do 0. The big guys are doing hundreds and hundreds per campaign. This is one of the fundamental elements of campaign building and CPA success

Answer honestly

In my opinion main reason people don`t succeed in cpa marketing is because they are scared of losing money , they fear they will lose money when they will test ,and those who are willing to spend money they just push offers blindly and don`t bother to track or test and keep on jumping around.

speedylikesKJ · 11-08-2011, 11:56 AM

Quote:

Originally Posted by ChrisBa

I know, I know!! I have failed!!! But then I tried again, and again, and again, and again, then eventually I succeeded

And those who try again and again, and again, and again make money at last, and those who Don`t make any profit from first campaign and give up only loose .

condorx · 11-08-2011, 12:55 PM

Quote:

Originally Posted by Kenster

I get so many people who ask me why they aren't making money with CPA even though it seems everybody else is. The problem normally is that people forget the basics, they throw up campaigns and hope for miracles instead of working a campaign until it becomes a big winner.

So riddle me this...

What's the most amount of split tests you have done in a single CPA campaign?

Answer honestly. Too many people will tell you they do 1-5 split tests on a campaign...many people do 0. The big guys are doing hundreds and hundreds per campaign. This is one of the fundamental elements of campaign building and CPA success

Answer honestly

Hi,

How do you do split testing at the same time with many landing pages or ad copy?
Does Search engines allows different ads with same account and with same keywords at the same time? or should we try day by day? and also some search engines first preview the changes in ad. So everytime making changes with the ad may slow down the process.

write27 · 11-08-2011, 01:31 PM

Isn't it more difficult to do split tests now, with Google's rules about landing pages that are only in existence to sell other people's products? I tried to get an ad approved by Google and it took two weeks for them to say, "Thanks but no thanks".

The only thing I can think of is to do the tests with 7Search.

MakeMoneyJames · 11-08-2011, 01:55 PM

google is only one traffic source out of dozens and dozens.

aminur · 11-08-2011, 02:34 PM

I split test till i can not think of any more

webmasterindia60 · 11-08-2011, 08:48 PM

For CPA i tried CPALead but not satisfied

jeffrey73 · 11-08-2011, 09:07 PM

It is called Split Test A/B for a reason, because you should test no more than 2 attributes at a time. For instance, when testing Ad Copy, you can start with (1) body and test (2) different titles. Then choose your winner and perform another test. Now you can test (2) body copies against each other to see which outperforms the other.

With your LP it's the same thing. You could have 2 landers, and one lander uses a BLUE button and the other uses a RED button. Or, you add another WORD to the headline. Or.. whatever.

It's like taking your ads/landers and competing one against another, like a fighter. Keep the performers and dump the losers!

BUT.. do it in sequences of 1 vs. 1, because it makes things SIMPLE.

Quote:

Originally Posted by condorx

Hi,

How do you do split testing at the same time with many landing pages or ad copy?
Does Search engines allows different ads with same account and with same keywords at the same time? or should we try day by day? and also some search engines first preview the changes in ad. So everytime making changes with the ad may slow down the process.

cardine · 11-08-2011, 10:45 PM

Quote:

Originally Posted by jeffrey73

It is called Split Test A/B for a reason, because you should test no more than 2 attributes at a time. For instance, when testing Ad Copy, you can start with (1) body and test (2) different titles. Then choose your winner and perform another test. Now you can test (2) body copies against each other to see which outperforms the other.

With your LP it's the same thing. You could have 2 landers, and one lander uses a BLUE button and the other uses a RED button. Or, you add another WORD to the headline. Or.. whatever.

It's like taking your ads/landers and competing one against another, like a fighter. Keep the performers and dump the losers!

BUT.. do it in sequences of 1 vs. 1, because it makes things SIMPLE.

Well there is something called 'multivariate testing' and it can be just as effective as A/B testing.

What if for a specific landing page a red design converts better than a blue design and an orange button converts better than a green button.
However, when you combine a blue design with a green button is does better than any other combination (maybe in this example there is some synergy with those two colors).

If you did A/B testing, you'd test red design vs. blue design (red would win), and then orange button vs. green button (orange button would win).

If you did multivariate testing you would test all 4 combinations and find that the results you got with A/B testing were not in fact the most optimized results.

ChadH · 11-09-2011, 12:02 AM

GDN and IAB sizes: 3-5 ads per size x 3 landers x 3-4 offers... so whatever that equals

Facebook: 50 images x 4 headlines to start with bulk tool, 10 images x 2 headlines by hand, on average.

Those are initial campaign setups, depending on how things are running, constant tweaks going forward.

Kenster · 11-09-2011, 10:38 AM

Quote:

Originally Posted by MakeMoneyJames

google is only one traffic source out of dozens and dozens.

That's exactly what I was going to say. You can still split test within adwords but is an abundance of traffic outside adwords....newbie affiliate marketers have google blinders on sometimes

Quote:

Originally Posted by aminur

I split test till i can not think of any more

Nice! I bet you are one of the CPA winners!

Quote:

Originally Posted by cardine

Well there is something called 'multivariate testing' and it can be just as effective as A/B testing.

What if for a specific landing page a red design converts better than a blue design and an orange button converts better than a green button.
However, when you combine a blue design with a green button is does better than any other combination (maybe in this example there is some synergy with those two colors).

If you did A/B testing, you'd test red design vs. blue design (red would win), and then orange button vs. green button (orange button would win).

If you did multivariate testing you would test all 4 combinations and find that the results you got with A/B testing were not in fact the most optimized results.

Multivariate testing is also great for getting results quicker and when dealing with a lot of traffic, but for 98% of people reading this, A/B testing is all you should worry about at first. It's simple, you can manually do it (don't need algorithms or scripts). Also, if you aren't doing a lot of traffic, multivariate testing is useless because it relies on more data...the more variables you are testing at once

Quote:

Originally Posted by ChadH

GDN and IAB sizes: 3-5 ads per size x 3 landers x 3-4 offers... so whatever that equals

Facebook: 50 images x 4 headlines to start with bulk tool, 10 images x 2 headlines by hand, on average.

Those are initial campaign setups, depending on how things are running, constant tweaks going forward.

Nice...and that's why I know you are a CPA winner. It's a lot more work then slapping up a campaign but it's what separates the boys from the men...and girls from the ladies in this game.

ChrisBa · 11-09-2011, 06:32 PM

Quote:

Originally Posted by write27

Isn't it more difficult to do split tests now, with Google's rules about landing pages that are only in existence to sell other people's products? I tried to get an ad approved by Google and it took two weeks for them to say, "Thanks but no thanks".

The only thing I can think of is to do the tests with 7Search.

I'd give up on Google, they really aren't worth it for affiliate marketing anymore, or at least to get started out.. check out 7search, bing, etc..

Duce · 11-09-2011, 09:42 PM

the problem is people get into CPA marketing and assume its a piece of cake. They read these hyped up sales letters or outrages sales videos by these big time guru's bragging about making all this money and just assume they can do it without any work. (I'll just throw up a campaign and watch the money come rolling in). Then they make $50, $100 or worst lose money and give up because they didn't make the $100,000 that the guru stated they made in the sale copy. But they don't realize there is a lot of work that goes into making $100's of $1,000's of dollars with CPA marketing. The split testing, the tracking, picking out what works and what doesn't, choosing the right offer. Mixing and matching different ad titles, body copy, buy buttons, images, etc. Losing $100's and even $1,000's of dollars in the beginning just to find that winning combination so they can make that $100,000.

But putting all that in a sales letter just doesn't have the same affect as saying, "Come steal my CPA method that generated $723,110 in 3 Hours...All on auto pilot...While I was on Vacation...In The Bathroom With a Upset Stomach"...lol Now does that sound better that "Come Steal My CPA method that I spend 45 days testing, over 100 different ad titles, 50 different images, 60 different color combination and losing $2, 345.00 before turning it around....

eugene

PPC-Coach · 11-09-2011, 10:19 PM

Too true, some don't even split test their text ads in adwords!

That is nuts to me but it happens.

Test, tweak and profit.

Kenster · 11-10-2011, 08:57 AM

So anybody brave enough to admit how many times you normally split test campaigns? Roughly

...I bet a lot of people here fall into the poke-and-hope category where they just throw up campaigns and hope they will be big winners!

Anybody?

condorx · 11-10-2011, 09:06 AM

Quote:

Originally Posted by Kenster

So anybody brave enough to admit how many times you normally split test campaigns? Roughly

...I bet a lot of people here fall into the poke-and-hope category where they just throw up campaigns and hope they will be big winners!

Anybody?

I think i am in this "poke-and-hope" category.After reading all these post, I will think again and create a new strategy for my new campaigns .Thanks Kenster.

Stack Bundles · 11-10-2011, 11:00 AM

ON Facebook I used to read about people getting .03 and .04 clicks. It never worked for me . Then one day in another forum, someone posted that after 38 ads they got down to .02 per click.

I never realized people were split testting that much. Now with the expectation that I as going to have to make 40 different ads, I tested 22 and found a profitable campaign.

The split testing on Facebook is picture, demographic, and wording. So finding 22 combinatins was not hard...and they have a create similar ad button.

Once I did that I have been able to do it again and again.

-Capp

williamrs · 11-10-2011, 11:11 AM

Kenster, you're absolutely right!

Most people seem to set up campaigns expecting to make money right from the first day, but it simply does not happen!

In order to make a campaign profitable we always need to go through an optimization process that involves testing ads, improving CTR, lowering CPC, getting a good conversion rate, etc... It's not possible to set up a campaign on an ad platform and hope that all your guesses will be correct. They won't!

So, avoid moving on too quickly, when you set up a campaign, get some data and then try to optimize it before throwing the towel. This is the only way to find winners.

W

Kenster · 11-11-2011, 12:37 PM

Quote:

Originally Posted by Stack Bundles

ON Facebook I used to read about people getting .03 and .04 clicks. It never worked for me . Then one day in another forum, someone posted that after 38 ads they got down to .02 per click.

I never realized people were split testting that much. Now with the expectation that I as going to have to make 40 different ads, I tested 22 and found a profitable campaign.

The split testing on Facebook is picture, demographic, and wording. So finding 22 combinatins was not hard...and they have a create similar ad button.

Once I did that I have been able to do it again and again.

-Capp

Yep...it's little differences like this that separate the people making boatloads from the people still struggling. Glad you saw the light and took action!

swatz89 · 11-12-2011, 06:49 AM

Quote:

Originally Posted by Kenster

I get so many people who ask me why they aren't making money with CPA even though it seems everybody else is. The problem normally is that people forget the basics, they throw up campaigns and hope for miracles instead of working a campaign until it becomes a big winner.

So riddle me this...

What's the most amount of split tests you have done in a single CPA campaign?

Answer honestly. Too many people will tell you they do 1-5 split tests on a campaign...many people do 0. The big guys are doing hundreds and hundreds per campaign. This is one of the fundamental elements of campaign building and CPA success

Answer honestly

sorry its a noob question but can any one explain what is split testing?

THK · 11-12-2011, 07:01 AM

Quote:

Originally Posted by Duce

"Come Steal My CPA method that I spend 45 days testing, over 100 different ad titles, 50 different images, 60 different color combination and losing $2, 345.00 before turning it around....

For some strange reason this headline sounds more interesting to me and would get my click...

noneedtowork · 11-12-2011, 07:29 AM

CPA makes me sick. I wish there were better methods...

ossie · 11-12-2011, 07:38 AM

People don't take time to learn and quickly get overwhelmed and the shiny object syndrome gets people distracted.... scatter gun syndrome no focus. Learn tracking and prosper202 is free so is google website optimizer. Learn to write copy, do great landers, etc

And lose the fear and waiting for everything to be perfectly in place before starting.
Take Action and lets stack the dole

write27 · 11-12-2011, 07:53 AM

Quote:

Originally Posted by swatz89

sorry its a noob question but can any one explain what is split testing?

I recommend you buy one of Kenster's very good guides...

but basically it involves testing everything in your campaign TWO at a time.

For example, you would not just throw up a classified ad in the newspaper that has 5 million readers. First, you would think up your two best ads and test them each in a smaller market newspaper- say one with 50,000 readers in which the ad costs are low. Once see which ad gets more responses, than you would put the one that performed better in the newspapers with larger circulation.

Split testing can be done on any variable: the headline (test your two best headlines), the text, the style of print, where it is placed in the newspaper.

Or another example, if you ran a 30 second radio ad, you could test the script (what the speaker says), or whether you had a male or female voice, or what time slot the ad ran in.

Traffic Eagle · 11-12-2011, 05:19 PM

I agree that google should be avoided for cpa, there are many alternatives that can work well without the hassle such as facebook, 7search etc. Split testing is important, but keep doing it - keep replacing the poorest converting ad with another until you've found the best converting ad.

I've been having considerable success with youtube videos, sending direct to an email submit. Again it's important to have several videos directing to the same offer. Some will convert well and some may be duds - but you won't know if you don't test with more than one video.

In facebook for example, you may want to split test on the image first, even using green or red borders to find out which works best (yes this really does work) or changing the image to something more unusual (unusual stuff works well on FB).

To answer Kenster's question, the most amount of split tests I've done on one campaign is about 18 - 20. But that's not the norm.

Kenster · 11-12-2011, 08:07 PM

Quote:

Originally Posted by write27

I recommend you buy one of Kenster's very good guides...

but basically it involves testing everything in your campaign TWO at a time.

For example, you would not just throw up a classified ad in the newspaper that has 5 million readers. First, you would think up your two best ads and test them each in a smaller market newspaper- say one with 50,000 readers in which the ad costs are low. Once see which ad gets more responses, than you would put the one that performed better in the newspapers with larger circulation.

Split testing can be done on any variable: the headline (test your two best headlines), the text, the style of print, where it is placed in the newspaper.

Or another example, if you ran a 30 second radio ad, you could test the script (what the speaker says), or whether you had a male or female voice, or what time slot the ad ran in.

THANKS!

Also be sure to test the broadest variables first and then work your way down to the more minor ones. So landing page style should be tested before you test colors, fonts, copy, etc

11-08-2011, 09:42 AM	#1
Kenster Krazy Kenster War Room Member Join Date: Jan 2009 Posts: 5,111 Blog Entries: 11 Thanks: 672 Thanked 2,009 Times in 885 Posts	Are You a CPA Failure...riddle me this I get so many people who ask me why they aren't making money with CPA even though it seems everybody else is. The problem normally is that people forget the basics, they throw up campaigns and hope for miracles instead of working a campaign until it becomes a big winner. So riddle me this... What's the most amount of split tests you have done in a single CPA campaign? Answer honestly. Too many people will tell you they do 1-5 split tests on a campaign...many people do 0. The big guys are doing hundreds and hundreds per campaign. This is one of the fundamental elements of campaign building and CPA success Answer honestly
	Six Figure Alliance Training/Coaching Course... Kenster's Six Figure Mission Blog \| Kenster's Six Figure Alliance \| WarriorJV - WSO Launches

11-08-2011, 09:50 AM	#2
cpaddiction HyperActive Warrior Join Date: Sep 2010 Posts: 257 Thanks: 27 Thanked 34 Times in 33 Posts	Re: Are You a CPA Failure...riddle me this Definitely, Testing-Tracking-Optimization, that's it

11-08-2011, 09:54 AM	#4
chemlabrat Warrior Member Join Date: Mar 2010 Posts: 10 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Are You a CPA Failure...riddle me this 0... I'm a failure.

11-08-2011, 10:08 AM	#5
MakeMoneyJames HyperActive Warrior Join Date: Oct 2011 Posts: 207 Thanks: 5 Thanked 29 Times in 21 Posts	Re: Are You a CPA Failure...riddle me this hundreds of banners for 1 market. about a dozen offers and it hasnt stopped.

11-08-2011, 01:31 PM	#10
write27 Active Warrior Join Date: Apr 2011 Location: United States Posts: 70 Thanks: 9 Thanked 6 Times in 4 Posts	Re: Are You a CPA Failure...riddle me this Isn't it more difficult to do split tests now, with Google's rules about landing pages that are only in existence to sell other people's products? I tried to get an ad approved by Google and it took two weeks for them to say, "Thanks but no thanks". The only thing I can think of is to do the tests with 7Search.

11-08-2011, 01:55 PM	#11
MakeMoneyJames HyperActive Warrior Join Date: Oct 2011 Posts: 207 Thanks: 5 Thanked 29 Times in 21 Posts	Re: Are You a CPA Failure...riddle me this google is only one traffic source out of dozens and dozens.

11-08-2011, 02:34 PM	#12
aminur Cpa Mastermind War Room Member Join Date: Sep 2010 Location: United Kingdom Posts: 707 Thanks: 46 Thanked 134 Times in 96 Posts Social Networking Contact Info	Re: Are You a CPA Failure...riddle me this I split test till i can not think of any more
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11-08-2011, 08:48 PM	#13
webmasterindia60 Warrior Member Join Date: Nov 2011 Posts: 3 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Are You a CPA Failure...riddle me this For CPA i tried CPALead but not satisfied
	web development, web design india, seo

11-09-2011, 12:02 AM	#16
ChadH Advanced Warrior War Room Member Join Date: Mar 2010 Location: The Great White North Posts: 546 Thanks: 43 Thanked 250 Times in 108 Posts Social Networking Contact Info	Re: Are You a CPA Failure...riddle me this GDN and IAB sizes: 3-5 ads per size x 3 landers x 3-4 offers... so whatever that equals Facebook: 50 images x 4 headlines to start with bulk tool, 10 images x 2 headlines by hand, on average. Those are initial campaign setups, depending on how things are running, constant tweaks going forward.
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11-09-2011, 09:42 PM	#19
Duce Active Warrior War Room Member Join Date: Sep 2009 Location: Whiteville, North Carolina Posts: 87 Thanks: 0 Thanked 11 Times in 10 Posts Social Networking Contact Info	Re: Are You a CPA Failure...riddle me this the problem is people get into CPA marketing and assume its a piece of cake. They read these hyped up sales letters or outrages sales videos by these big time guru's bragging about making all this money and just assume they can do it without any work. (I'll just throw up a campaign and watch the money come rolling in). Then they make $50, $100 or worst lose money and give up because they didn't make the $100,000 that the guru stated they made in the sale copy. But they don't realize there is a lot of work that goes into making $100's of $1,000's of dollars with CPA marketing. The split testing, the tracking, picking out what works and what doesn't, choosing the right offer. Mixing and matching different ad titles, body copy, buy buttons, images, etc. Losing $100's and even $1,000's of dollars in the beginning just to find that winning combination so they can make that $100,000. But putting all that in a sales letter just doesn't have the same affect as saying, "Come steal my CPA method that generated $723,110 in 3 Hours...All on auto pilot...While I was on Vacation...In The Bathroom With a Upset Stomach"...lol Now does that sound better that "Come Steal My CPA method that I spend 45 days testing, over 100 different ad titles, 50 different images, 60 different color combination and losing $2, 345.00 before turning it around.... eugene
	$130.15 in 3 days promoting CPA on Facebook... No Landing Page, No iFrame...pm me to find out how.

11-09-2011, 10:19 PM	#20
PPC-Coach Senior Warrior Member War Room Member Join Date: Sep 2007 Location: , , . Posts: 2,547 Thanks: 44 Thanked 663 Times in 379 Posts	Re: Are You a CPA Failure...riddle me this Too true, some don't even split test their text ads in adwords! That is nuts to me but it happens. Test, tweak and profit.

11-10-2011, 08:57 AM	#21
Kenster Krazy Kenster War Room Member Join Date: Jan 2009 Posts: 5,111 Blog Entries: 11 Thanks: 672 Thanked 2,009 Times in 885 Posts	Re: Are You a CPA Failure...riddle me this So anybody brave enough to admit how many times you normally split test campaigns? Roughly ...I bet a lot of people here fall into the poke-and-hope category where they just throw up campaigns and hope they will be big winners! Anybody?
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11-10-2011, 11:00 AM	#23
Stack Bundles Active Warrior Join Date: Aug 2011 Posts: 38 Thanks: 1 Thanked 10 Times in 9 Posts	Re: Are You a CPA Failure...riddle me this ON Facebook I used to read about people getting .03 and .04 clicks. It never worked for me . Then one day in another forum, someone posted that after 38 ads they got down to .02 per click. I never realized people were split testting that much. Now with the expectation that I as going to have to make 40 different ads, I tested 22 and found a profitable campaign. The split testing on Facebook is picture, demographic, and wording. So finding 22 combinatins was not hard...and they have a create similar ad button. Once I did that I have been able to do it again and again. -Capp
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11-10-2011, 11:11 AM	#24
williamrs Senior Warrior Member War Room Member Join Date: Aug 2009 Location: Brazil Posts: 3,496 Thanks: 174 Thanked 1,159 Times in 614 Posts	Re: Are You a CPA Failure...riddle me this Kenster, you're absolutely right! Most people seem to set up campaigns expecting to make money right from the first day, but it simply does not happen! In order to make a campaign profitable we always need to go through an optimization process that involves testing ads, improving CTR, lowering CPC, getting a good conversion rate, etc... It's not possible to set up a campaign on an ad platform and hope that all your guesses will be correct. They won't! So, avoid moving on too quickly, when you set up a campaign, get some data and then try to optimize it before throwing the towel. This is the only way to find winners. W
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11-12-2011, 07:29 AM	#28
noneedtowork Warrior Member Join Date: Nov 2011 Posts: 16 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Are You a CPA Failure...riddle me this CPA makes me sick. I wish there were better methods...

11-12-2011, 07:38 AM	#29
ossie Active Warrior Join Date: Aug 2007 Location: , , United Kingdom. Posts: 55 Thanks: 8 Thanked 9 Times in 6 Posts	Re: Are You a CPA Failure...riddle me this People don't take time to learn and quickly get overwhelmed and the shiny object syndrome gets people distracted.... scatter gun syndrome no focus. Learn tracking and prosper202 is free so is google website optimizer. Learn to write copy, do great landers, etc And lose the fear and waiting for everything to be perfectly in place before starting. Take Action and lets stack the dole
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11-12-2011, 05:19 PM	#31
Traffic Eagle HyperActive Warrior Join Date: Feb 2011 Location: UK Posts: 102 Thanks: 14 Thanked 26 Times in 23 Posts	Re: Are You a CPA Failure...riddle me this I agree that google should be avoided for cpa, there are many alternatives that can work well without the hassle such as facebook, 7search etc. Split testing is important, but keep doing it - keep replacing the poorest converting ad with another until you've found the best converting ad. I've been having considerable success with youtube videos, sending direct to an email submit. Again it's important to have several videos directing to the same offer. Some will convert well and some may be duds - but you won't know if you don't test with more than one video. In facebook for example, you may want to split test on the image first, even using green or red borders to find out which works best (yes this really does work) or changing the image to something more unusual (unusual stuff works well on FB). To answer Kenster's question, the most amount of split tests I've done on one campaign is about 18 - 20. But that's not the norm.