What Makes A Good Offer?

James Foster · 11-09-2011, 01:42 PM

I see talk all the time about the best cpa network...

But what makes for a good OFFER?

Clearly testing is going to be the only thing that really tells you how it does, but what kinds of things do you look for when choosing an offer?

For me - load time is key.

Also, if I'm promoting a free offer (Be it trial of email/zip submit) I want to see everything I need to get paid ABOVE the fold.

On top of that, the headline has to give a clear "What's In It For Me" .

That's what I want to see... how about you?

LukePeerFly · 11-09-2011, 01:54 PM

Payout is #1 for me. It doesn't really matter how well I put together my landing page or how cheap I get the traffic if the payout isn't going to put me in the green. Once you start sending traffic always ask your affiliate manager for a bump. Yes, that is a tip coming from an affiliate manager. It's a part of the game. Show the traffic and get the benefits of it. That's why you're working with a network in the first place.

So, you have a good payout, but what about the lander? Make sure the landing page fits your needs. Those will differ from campaign to campaign, but I agree that most of the time the form needs to be above the fold. Nice graphics and a good call to action button is usually a winning formula.

Lately I've been testing this Keurig offer on a few campaigns:
Keurig® Brewing System

The lander is simple, has nice graphics, a decent CTA button, and a nice headline. It's converting well because of these features.

Those are the things that I really try to pay attention to. Of course, I prefer email and zip submits and I'm working with PeerFly (duh) so it's not hard to find them

ChrisBa · 11-09-2011, 05:34 PM

For me it's EPC.. how does the offer convert and how much do i need to spend to make it convert..

mtmjohn · 11-09-2011, 08:56 PM

Good EPC + Nice payout. Always ask your AMs for the top converting offers on your particular traffic sources.

11-09-2011, 01:42 PM	#1
James Foster Senior Warrior Member War Room Member Join Date: Jun 2008 Location: central minnesota,USA. Posts: 1,047 Thanks: 72 Thanked 292 Times in 180 Posts Social Networking	What Makes A Good Offer? I see talk all the time about the best cpa network... But what makes for a good OFFER? Clearly testing is going to be the only thing that really tells you how it does, but what kinds of things do you look for when choosing an offer? For me - load time is key. Also, if I'm promoting a free offer (Be it trial of email/zip submit) I want to see everything I need to get paid ABOVE the fold. On top of that, the headline has to give a clear "What's In It For Me" . That's what I want to see... how about you?
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11-09-2011, 01:54 PM	#2
LukePeerFly Affiliate Manager War Room Member Join Date: Jun 2011 Location: PeerFly Office Posts: 325 Thanks: 124 Thanked 110 Times in 75 Posts Social Networking Contact Info	Re: What Makes A Good Offer? Payout is #1 for me. It doesn't really matter how well I put together my landing page or how cheap I get the traffic if the payout isn't going to put me in the green. Once you start sending traffic always ask your affiliate manager for a bump. Yes, that is a tip coming from an affiliate manager. It's a part of the game. Show the traffic and get the benefits of it. That's why you're working with a network in the first place. So, you have a good payout, but what about the lander? Make sure the landing page fits your needs. Those will differ from campaign to campaign, but I agree that most of the time the form needs to be above the fold. Nice graphics and a good call to action button is usually a winning formula. Lately I've been testing this Keurig offer on a few campaigns: Keurig® Brewing System The lander is simple, has nice graphics, a decent CTA button, and a nice headline. It's converting well because of these features. Those are the things that I really try to pay attention to. Of course, I prefer email and zip submits and I'm working with PeerFly (duh) so it's not hard to find them
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11-09-2011, 05:34 PM	#3
ChrisBa Senior Warrior Member Join Date: Jun 2008 Posts: 4,130 Thanks: 10 Thanked 508 Times in 402 Posts Social Networking	Re: What Makes A Good Offer? For me it's EPC.. how does the offer convert and how much do i need to spend to make it convert..
	I'm Living MY DREAM Thanks to AFF PLAYBOOK! You Can Too! Or Jump on the IM GRIND!

11-09-2011, 08:56 PM	#4
mtmjohn CPA Networks Reviewer War Room Member Join Date: May 2010 Location: Pandora Posts: 3,191 Thanks: 1,355 Thanked 714 Times in 561 Posts Social Networking Contact Info	Re: What Makes A Good Offer? Good EPC + Nice payout. Always ask your AMs for the top converting offers on your particular traffic sources.
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