CTR

XtremeCash · 11-13-2011, 05:46 PM

Hi.

I was wondering what is the best way to increase your CTR in Facebook Ads. Will making your demographics/age more targeted increase it? How about a micro niche? I know for a fact I want to the most clicks per impression to maximize my profits in Facebook. I was also thinking, if you were to have a more specific niche rather than a general one, would that make the smaller userbase more passionate about your fanpage or website, and thus give better conversions?

Thank you.

ClickClickMedia · 11-13-2011, 10:03 PM

Hey there,

There are a lot of ways for you to improve your CTR. Here are some of the big ones:

- Your ad image. Believe it or not this actually plays a huge part in your ad's CTR, so spend some time finding a good image to use. Forget about using a company logo or something else that almost noone will be interested in. Try something that really catches the eye. From my own tests, images of people seem to work well but just try and make sure it somehow relates to your product, as Facebook will disapprove your ads if they don't see the relevancy.
- Ad messaging. Make sure you've got multiple ads running with different variations of your messaging. Once you've got some data through, pause the under-performing ads and make some variations of your best performer. Continue this and your CTR should continually improve. Also, try and highlight calls to action, discounts, giveaways, etc. as this will capture the attention of users.
- Targeting. As you've mentioned above, demographic targeting will certainly have an impact on your CTR, however the more targetted you get, the more Facebook seems to make you pay per click so be aware of this.

Hope this helps!

aminur · 11-13-2011, 11:48 PM

yup. Image is the most important part when it comes to facebook or any other image ads. People look at the image first then they read the description and title. You need to do many different types of test to get the best ctr.

If you pic 5 image and they are not getting good ctr it doesn't mean you have to change the image, you can try putting red order around the pic, resize the images. These sort of twicks really does matter when it comes to facebook.

For targeting you can always split test male vs female for same offer, start your targeting broads and then drill it down, such age wise, interest etc.

there are so many ways you can improve your facebook campaigns.

cheers

XtremeCash · 11-14-2011, 06:40 AM

Thank you. I will attempt to make my images flashy and split test with 5 ads each with broad demographics then go down from there to try to reach the best CTR for my money.

Also, do you know if there are Facebook Vouchers that I can get?

badboy_Nick · 11-14-2011, 06:45 AM

Quote:

Originally Posted by XtremeCash

Hi.

I was wondering what is the best way to increase your CTR in Facebook Ads.

Heres a rule of thumb:

The RIGHT offer to the RIGHT demographics with a CATCHY headline + image. What works best on facebook is mainstream offers, NOT niche products as its very difficult to dissect people like you can with Adwords (despite FB keyword function). Think finance, fitness, money. That works well on FB.

Any questions just let me know,
Nick

XtremeCash · 11-14-2011, 01:04 PM

Quote:

Originally Posted by badboy_Nick

Heres a rule of thumb:

The RIGHT offer to the RIGHT demographics with a CATCHY headline + image. What works best on facebook is mainstream offers, NOT niche products as its very difficult to dissect people like you can with Adwords (despite FB keyword function). Think finance, fitness, money. That works well on FB.

Any questions just let me know,
Nick

Hi.

How would I be able to contact you further? Also, is there any way to receive a Facebook Voucher? How do they work? As for the advice on using mainstream offers rather than targeted niches. I thought the other way around, however now that I think about it, mainstream offers would target more people as it appeases the general public as well as being more viral.

Thank you.

Sign Up · 11-14-2011, 01:12 PM

Quote:

Originally Posted by XtremeCash

Hi.

How would I be able to contact you further? Also, is there any way to receive a Facebook Voucher? How do they work? As for the advice on using mainstream offers rather than targeted niches. I thought the other way around, however now that I think about it, mainstream offers would target more people as it appeases the general public as well as being more viral.

Thank you.

You can buy $50 worth facebook coupon at fiverr.com

Also you can get $25+$100 for free from facebook, more information here:

https://www.facebook.com/marketing?s...91776330847925

Good luck!

11-13-2011, 05:46 PM	#1
XtremeCash Warrior Member Join Date: Oct 2011 Posts: 29 Thanks: 8 Thanked 6 Times in 3 Posts	CTR Hi. I was wondering what is the best way to increase your CTR in Facebook Ads. Will making your demographics/age more targeted increase it? How about a micro niche? I know for a fact I want to the most clicks per impression to maximize my profits in Facebook. I was also thinking, if you were to have a more specific niche rather than a general one, would that make the smaller userbase more passionate about your fanpage or website, and thus give better conversions? Thank you.

11-13-2011, 10:03 PM	#2
ClickClickMedia Warrior Member Join Date: Nov 2011 Location: Sydney, Australia Posts: 15 Thanks: 1 Thanked 2 Times in 2 Posts	Re: CTR Hey there, There are a lot of ways for you to improve your CTR. Here are some of the big ones: - Your ad image. Believe it or not this actually plays a huge part in your ad's CTR, so spend some time finding a good image to use. Forget about using a company logo or something else that almost noone will be interested in. Try something that really catches the eye. From my own tests, images of people seem to work well but just try and make sure it somehow relates to your product, as Facebook will disapprove your ads if they don't see the relevancy. - Ad messaging. Make sure you've got multiple ads running with different variations of your messaging. Once you've got some data through, pause the under-performing ads and make some variations of your best performer. Continue this and your CTR should continually improve. Also, try and highlight calls to action, discounts, giveaways, etc. as this will capture the attention of users. - Targeting. As you've mentioned above, demographic targeting will certainly have an impact on your CTR, however the more targetted you get, the more Facebook seems to make you pay per click so be aware of this. Hope this helps!
	Online Solutions Experts www.clickclickmedia.com.au FREE Extensive Guide on How to Make AdWords work

11-13-2011, 11:48 PM	#3
aminur Cpa Mastermind War Room Member Join Date: Sep 2010 Location: United Kingdom Posts: 707 Thanks: 46 Thanked 134 Times in 96 Posts Social Networking Contact Info	Re: CTR yup. Image is the most important part when it comes to facebook or any other image ads. People look at the image first then they read the description and title. You need to do many different types of test to get the best ctr. If you pic 5 image and they are not getting good ctr it doesn't mean you have to change the image, you can try putting red order around the pic, resize the images. These sort of twicks really does matter when it comes to facebook. For targeting you can always split test male vs female for same offer, start your targeting broads and then drill it down, such age wise, interest etc. there are so many ways you can improve your facebook campaigns. cheers
	* Free WSO-- 3 Days Kick-ASS Facebook Bootcamp *

11-14-2011, 06:40 AM	#4
XtremeCash Warrior Member Join Date: Oct 2011 Posts: 29 Thanks: 8 Thanked 6 Times in 3 Posts	Re: CTR Thank you. I will attempt to make my images flashy and split test with 5 ads each with broad demographics then go down from there to try to reach the best CTR for my money. Also, do you know if there are Facebook Vouchers that I can get?