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| | #1 |
| Business Minded Join Date: Nov 2011 Location: WI, USA
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If your CPA offer PPC ad reads something like "... To the first person who clicks here." I know you're not supposed to offer them anything but the initial offer, but is fibbing in this manner to create excitement considered an incentivized offer? I'm new... Go easy on me. |
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| | #2 | |
| Senior Warrior Member War Room Member Join Date: May 2011 Location: World Wide Web
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go ahead and put it live | |
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| | #3 |
| Senior Warrior Member Join Date: Jun 2008
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That doesn't seem bad at all, to know for sure ask your am
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| | #4 |
| AdWork Media Network Join Date: Mar 2011 Location: Florida
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Sounds like it will clear! Like ChrisBa said, ask your AM to check it out. That way you will have a guaranteed answer!
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| | #5 | |
| Active Warrior Join Date: Jul 2011 Location: PA in the USA
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| | #6 |
| Active Warrior War Room Member Join Date: Sep 2010 Location: Ventura California
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No. "To the first person who clicks here" is just basic marketing. Nobody really believes it - but at the same time it shouldn't get you in trouble with your manager.
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| | #7 |
| HyperActive Warrior War Room Member Join Date: Jul 2011 Location: Bay Area, California
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I don't believe it would be considered incentivizing. As long as you aren't offering anything in addition to what the CPA offer is to potential leads it should be fine.
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| | #8 |
| HyperActive Warrior War Room Member Join Date: Aug 2011
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I think you will be fine
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| | #9 |
| Cool Guy Join Date: Apr 2009 Location: Dallas, TX
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If it's just literally saying "To the first person that clicks here..." and not something like "To the first person that clicks here.... gets a free ipod/ipad/car/a penny/etc," then I would say it's fine and not really incenting. But again, as people said, ask your AM to be on the safe side.
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| | #10 |
| Advanced Warrior War Room Member Join Date: Nov 2010
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That copy should be completely fine, obviously check with your AM first, but I don't think you will have any problems. You are simply engaging with your audience and giving them that little push they need to click through, you are not offering any cash, reward, bonus etc Let us know how it goes. |
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| | #11 |
| SeNuke X God War Room Member Join Date: Nov 2011
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| | #12 |
| Custom Join Date: Oct 2007 Location: California
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that is really cheesy. you should probably work on your adcopy and write an ad that actually appeals to people. now whether that would be considered incentivizing, we'd need to know what the rest of the ad says. at the end of the day though, that is blatant lie because "first person who clicks here" is the same as the 2nd and 3rd person who clicks. The #1 Rule in advertising is to be truthful - it's the only real rule, in fact. |
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| Tags |
| considered, incentivizing |
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