Do display ads work for direct respones?

singletracker951 · 11-30-2011, 08:45 PM

Looking to launch a campaign using online display ads to create traffic for lead generation? Im a total newbie to IM. Some of the info on display ads states that they predominantly used for branding. ant info would be appreciated.

Thanks.

smaxor · 11-30-2011, 10:29 PM

They definitely work dor DR. However if you're newer to the space I'd highly suggest working with some kind of self serve platform to start. That could include google display network via Adwords.

cpaddiction · 11-30-2011, 10:51 PM

Quote:

Originally Posted by smaxor

They definitely work dor DR. However if you're newer to the space I'd highly suggest working with some kind of self serve platform to start. That could include google display network via Adwords.

Did you really think display ads will be a good start for newbies?

weboholics · 12-01-2011, 08:42 AM

Quote:

Originally Posted by tannervaughn

Display ads are great for newbies. It's all about testing with any platform/niche/method, so as long as you are testing and tracking properly, you greatly increase your chances at seeing success over the other guys.

Well, what software do you usually use to track your display ad campaigns properly?

smaxor · 12-01-2011, 03:17 PM

Is it the easiest, I don't think so. But if you have good photoshop skills to make banners you can start just as small as text ads. Use google display, addesk, adperium, megaclick, etc. They're all self serve and you can start with small budgets to test.

ChrisBa · 12-01-2011, 06:59 PM

Quote:

Originally Posted by singletracker951

Looking to launch a campaign using online display ads to create traffic for lead generation? Im a total newbie to IM. Some of the info on display ads states that they predominantly used for branding. ant info would be appreciated.

Thanks.

This is how a lot of the top dogs in the cpa world make a lot of their money, the biggest problem is the big networks require a large buy-in with terms which don't work for smaller/newer affiliates - if your just starting out, try starting off with google image ads, it's a good place to start and go from there - your budget can be much smaller and you can have more control over your start/stop times and how long to let your campaigns run..

melton · 12-21-2011, 04:11 AM

The answer to this is no. It does not. I've been analysing display advertising for the 2nd biggest ad network in the UK for 4 years, and I can tell you it is a complete scam. All direct response data is built around behavioural targeting, these companies have enough data (by cookie dropping) to track people across thousands of sites, and then show them an advert just before they were going to buy the advert anyway.

Tips - never work off post view data. Use a small post-click window, such as 24 hours, or even same session to attribute sales to your advert. Choose where your ad appears - it's not always wise to go for relevant content, as the content can sometimes draw users away from the advertising. Choose sites that people aren't too heavily engaged in, such as social or entertainment. Make sure you use granular targeting, it doesn't matter if the pool of users is small, that's your audience. The best measurement for the success of a campaign is incremental total sales. Take an average daily sales pre-campaign, and then an average during campaign. Attribution models are often complex and interesting, but designed to make that company look good. Do not trust them.

I'd agree with some of the above, use an exchange such as Google. Check out the ad unit placement on the pages of the sites you want to appear on, if you go with a leaderboard make sure it's not at the bottom of the page etc.

Don't expect massive Direct Response from this, display ads aren't engaging, and people don't like them. You're much better off with pre-roll video on Youtube, or sponsored search.

11-30-2011, 08:45 PM	#1
singletracker951 Warrior Member Join Date: Aug 2011 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Do display ads work for direct respones? Looking to launch a campaign using online display ads to create traffic for lead generation? Im a total newbie to IM. Some of the info on display ads states that they predominantly used for branding. ant info would be appreciated. Thanks.

11-30-2011, 10:29 PM	#2
smaxor Owner Ads4Dough.com War Room Member Join Date: Oct 2006 Location: Ads4Dough Posts: 133 Thanks: 0 Thanked 26 Times in 17 Posts Social Networking Contact Info	Re: Do display ads work for direct respones? They definitely work dor DR. However if you're newer to the space I'd highly suggest working with some kind of self serve platform to start. That could include google display network via Adwords.
	Smaxor CEO, Ads4Dough Aim: ads4dough Join My CPA Network http://www.ads4dough.com

12-01-2011, 03:17 PM	#5
smaxor Owner Ads4Dough.com War Room Member Join Date: Oct 2006 Location: Ads4Dough Posts: 133 Thanks: 0 Thanked 26 Times in 17 Posts Social Networking Contact Info	Re: Do display ads work for direct respones? Is it the easiest, I don't think so. But if you have good photoshop skills to make banners you can start just as small as text ads. Use google display, addesk, adperium, megaclick, etc. They're all self serve and you can start with small budgets to test.
	Smaxor CEO, Ads4Dough Aim: ads4dough Join My CPA Network http://www.ads4dough.com

12-21-2011, 04:11 AM	#7
melton Warrior Member Join Date: Dec 2011 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Do display ads work for direct respones? The answer to this is no. It does not. I've been analysing display advertising for the 2nd biggest ad network in the UK for 4 years, and I can tell you it is a complete scam. All direct response data is built around behavioural targeting, these companies have enough data (by cookie dropping) to track people across thousands of sites, and then show them an advert just before they were going to buy the advert anyway. Tips - never work off post view data. Use a small post-click window, such as 24 hours, or even same session to attribute sales to your advert. Choose where your ad appears - it's not always wise to go for relevant content, as the content can sometimes draw users away from the advertising. Choose sites that people aren't too heavily engaged in, such as social or entertainment. Make sure you use granular targeting, it doesn't matter if the pool of users is small, that's your audience. The best measurement for the success of a campaign is incremental total sales. Take an average daily sales pre-campaign, and then an average during campaign. Attribution models are often complex and interesting, but designed to make that company look good. Do not trust them. I'd agree with some of the above, use an exchange such as Google. Check out the ad unit placement on the pages of the sites you want to appear on, if you go with a leaderboard make sure it's not at the bottom of the page etc. Don't expect massive Direct Response from this, display ads aren't engaging, and people don't like them. You're much better off with pre-roll video on Youtube, or sponsored search.