Scratching my head over quality scores in Bing...

MTVida · 12-04-2011, 01:23 PM

Hi everyone,

So I think I pretty much understand the theory of quality scores, but I have some odd things happening in several campaigns of mine.

I'm promoting a site that sells retail products, direct linking. All of my keywords are either the product names or are closely related. Landing page relevance and user experience are all fine, but keyword relevance is all over the place, anywhere from 2 to 10.

Supposedly, low quality scores will make my ad less likely to be displayed, but my highest traffic keywords are generally the ones with the lowest scores. There doesn't seem to be any correlation I can see with the CTR.

Some of the most closely related keywords will have vastly different scores too. Like Mickey Mouse Shirt L will have a score of 9, and Mickey Mouse Shirt XL will be down at 2, just as an example.

Anybody have any ideas of what's going on, or of things I should try?

Thanks

Mahmoud Selman · 12-04-2011, 03:41 PM

Quote:

Originally Posted by MTVida

Hi everyone,

So I think I pretty much understand the theory of quality scores, but I have some odd things happening in several campaigns of mine.

I'm promoting a site that sells retail products, direct linking. All of my keywords are either the product names or are closely related. Landing page relevance and user experience are all fine, but keyword relevance is all over the place, anywhere from 2 to 10.

Supposedly, low quality scores will make my ad less likely to be displayed, but my highest traffic keywords are generally the ones with the lowest scores. There doesn't seem to be any correlation I can see with the CTR.

Some of the most closely related keywords will have vastly different scores too. Like Mickey Mouse Shirt L will have a score of 9, and Mickey Mouse Shirt XL will be down at 2, just as an example.

Anybody have any ideas of what's going on, or of things I should try?

Thanks

Try to make your ad title, body and keywords related to your website content.

MTVida · 12-04-2011, 04:18 PM

Quote:

Originally Posted by Mahmoud Selman

Try to make your ad title, body and keywords related to your website content.

I'm trying to make my ads pretty relevant. I even have different ad groups set up that target the specific brands that the related keywords belong to. I suppose I could try some different ad copy and see if it affects anything.

The other thing is, does it really matter? Seeing how I'm getting more clicks on keywords with lower scores...

Mahmoud Selman · 12-04-2011, 04:23 PM

Most important thing is to get the conversions, If the clicks converts then its fine.

Roll3rBoX · 12-04-2011, 10:30 PM

I'm trying to figure this out myself...any solution yet?

MTVida · 12-05-2011, 08:21 AM

This is what I understand quality scores to be:

There are three components to your score: Keyword relevance, Landing page relevance, and Landing page user experience.

If there are problems with the second two, you can make changes to your landing page to improve the score. Or, if you are direct linking, you'll probably need to create a landing page to improve the score.

I've read that keyword relevance has to do with the click through rate of your ads, but it doesn't seem to hold true with my situation.

Like I said earlier in my example, I would think that if my landing page were selling all sizes of mickey mouse t-shirts, "Mickey Mouse Shirt L" and "Mickey Mouse Shirt XL" would score the same... but it seems not to be the case.

ekfaysal · 12-05-2011, 08:38 AM

i have noticed that Bing thing been lagging alot when it comes to QS. i have reported it saveral times

MTVida · 12-05-2011, 03:20 PM

Quote:

Originally Posted by ekfaysal

i have noticed that Bing thing been lagging alot when it comes to QS. i have reported it saveral times

You mean that it takes a while for changes you make to be reflected in your QSs?

12-04-2011, 01:23 PM	#1
MTVida or Sheldon, that works! War Room Member Join Date: Sep 2011 Location: Montana, officially Posts: 239 Thanks: 39 Thanked 56 Times in 43 Posts Social Networking Contact Info	Scratching my head over quality scores in Bing... Hi everyone, So I think I pretty much understand the theory of quality scores, but I have some odd things happening in several campaigns of mine. I'm promoting a site that sells retail products, direct linking. All of my keywords are either the product names or are closely related. Landing page relevance and user experience are all fine, but keyword relevance is all over the place, anywhere from 2 to 10. Supposedly, low quality scores will make my ad less likely to be displayed, but my highest traffic keywords are generally the ones with the lowest scores. There doesn't seem to be any correlation I can see with the CTR. Some of the most closely related keywords will have vastly different scores too. Like Mickey Mouse Shirt L will have a score of 9, and Mickey Mouse Shirt XL will be down at 2, just as an example. Anybody have any ideas of what's going on, or of things I should try? Thanks
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12-04-2011, 04:23 PM	#4
Mahmoud Selman Selman.us War Room Member Join Date: Apr 2011 Location: Sweden Posts: 822 Thanks: 317 Thanked 273 Times in 174 Posts Social Networking	Re: Scratching my head over quality scores in Bing... Most important thing is to get the conversions, If the clicks converts then its fine.
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12-04-2011, 10:30 PM	#5
Roll3rBoX Warrior Member Join Date: Dec 2011 Posts: 26 Thanks: 0 Thanked 3 Times in 3 Posts	Re: Scratching my head over quality scores in Bing... I'm trying to figure this out myself...any solution yet?

12-05-2011, 08:21 AM	#6
MTVida or Sheldon, that works! War Room Member Join Date: Sep 2011 Location: Montana, officially Posts: 239 Thanks: 39 Thanked 56 Times in 43 Posts Social Networking Contact Info	Re: Scratching my head over quality scores in Bing... This is what I understand quality scores to be: There are three components to your score: Keyword relevance, Landing page relevance, and Landing page user experience. If there are problems with the second two, you can make changes to your landing page to improve the score. Or, if you are direct linking, you'll probably need to create a landing page to improve the score. I've read that keyword relevance has to do with the click through rate of your ads, but it doesn't seem to hold true with my situation. Like I said earlier in my example, I would think that if my landing page were selling all sizes of mickey mouse t-shirts, "Mickey Mouse Shirt L" and "Mickey Mouse Shirt XL" would score the same... but it seems not to be the case.
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12-05-2011, 08:38 AM	#7
ekfaysal HyperActive Warrior War Room Member Join Date: Mar 2007 Location: Islooo Posts: 121 Thanks: 18 Thanked 6 Times in 5 Posts Contact Info	Re: Scratching my head over quality scores in Bing... i have noticed that Bing thing been lagging alot when it comes to QS. i have reported it saveral times
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