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| 10X WSOTD Awardee War Room Member Join Date: Nov 2009 Location: Virginia via Cleveland, OH
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| ***WARNING --- LONG POST ALERT ---READ IF YOU WISH IF NOT JUST SCROLL TO THE BOTTOM*** This thread is to see what the average opinion on CPA marketing and offline flyers is on WF. I have noticed a lot of people on the forum bashing flyer marketing. I have seen a lot of people who has tried flyers before but ended up with only a few clicks and zero leads from 500+ flyers. I literally cringe when i hear horror stories like those. It makes me wonder what exactly people are doing with flyers when they make their first offline cpa+flyer attempt. WSO after WSO launches on the daily about a new CPA/FLYER method. I usually buy most of those WSOs and after reading or watching them I understand why so many people fail at flyer marketing. The majority of things I read is, dump thousands of flyers in college campuses....dump thousands of flyers on windshields...dump thousands of flyers in laundromats, etc and they are all usually using a very broad offer. Like an ipad email submit. Another negative is the methods are usually so bland and is no more than, finding a CPA offer and printing out thousands of flyers that say, "Congrats! You win a FREE ipad! visit the link below!". No target audience, no cpa offer that matches the audience OR a PITCH that matches the audience. All it usually is, is a random flyer offering something that really makes no sense to the person picking it up. Seriously, think like the person picking up the flyer.... "Oh, they are giving away free ipads huh?" **Looks around** "Looks like every other car gets a free ipad too huh?...Sure" **crumbles up flyer and tosses it** I call these random flyers. No one is going to believe a random piece of paper laying around the city. I check myself whenever I run into a flyer. If im idle, I notice that I usually look at whatever flyers are in my eyesight. 80% of them I dont understand, and the rest hold a super broad offer that doesn't interest me at all. I have seen Internet Marketers flyers in my area, and the way I knew it was a CPA marketer was because it was offering a free walmart giftcard. I pulled the domain up on my phone and it was a traditional CPA landing page. You know where I see these kind of flyers? bus stops, public bathrooms, on cars in random parking lots, etc. And frankly, I just knew they weren't making any money. So what makes people really take action on a flyer? That is what separates you from success and failure with you flyer marketing. Lots of people will look at your flyer, if you are just sporadically throwing flyers with CPA offers on them you are not going to get anyone to take action. No one believes you. How about if someone they trusted gave them the flyer. No not a random college kid you hire to walk around and hand flyers out. Im talking about people who have a certain leadership in them where people they deal with trusts anything that comes out their mouth. This is the whole friendly recommendation thing I posted about a while ago. It was about "JV'ing" with hair stylists in hair salons and having them tell their clients about netflix after the customer is finished being serviced. I still do that to this day, and i converts like mad because I have people RECOMMENDING this to people who respect them. There are a lot of other people in this light. It's just about figuring out who deals with a high amount of people each day that have a chance to TALK to their customers. Socially, do you understand? These people are naturally trusted by the people they deal with daily. If one of those people gives out a flyer, the person will take action more than not. For a quick example, I promise I have not tried this or even thought of this before, it is just an example that just popped in my head about personal recommendations. There are many educational CPA offers and affiliate programs out here. So a good example of taking advantage of personal recommendations is if you found a way to connect with a teacher and offer them commission on any sales they sent your way for whatever educational offer you promote. I wouldn't think it would be hard to land a few teachers to hand out flyers during parent teacher conferences and PERSONALLY RECOMMENDING the parents to check out the offer on the flyer for some great information that could help them and their child continue education at home. This is an example I just thought of, but if I wanted to I could make it work and i could do it all with flyers and aweber. So with that being said, if you made it through this post or not, what is your take on CPA marketing + OFFLINE FLYERS? |
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| | #2 |
| Active Warrior Join Date: Sep 2011 Location: Los Angeles, CA
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Oh dang. Well thank you for opening my eyes on how much more I really have to research. My plan is to promote some type of payday loan offer, and do it with, of course, flyers and lawn signs and other stuff. So, it's not as simple as just putting a few flyers here and there then huh? Other than targeting an audience and putting flyers in areas where I think they would do well, what points should I watch out for? why in your observation to people fail if I may ask? For example payday loan offers I imagine would do well in most lower to middle class areas, like some discount plaza's and just basic bulletin boards around some shops and laundromats, and I could also imagine that dating offers would work well in more central cities like hollywood, you know it's mostly a setting of outgoing people I'd say and also lots of weird ****s in Hollywood who would be interested in related niches. But anyways, could you shed some light on what you have found through your observations on flyer marketing? It would be extremely appreciated and hope to see some good advice and answers from other fellow warriors. |
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| | #3 |
| Warrior Member Join Date: Oct 2011
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If I ever do online marketing, I'm not going to do it on some ****ty black and white flyer paper. I am going to make nice-looking sizzle cards with my domain leading to my own list or whatnot. Something that will catch the eye though and be almost like a collectible.
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| | #4 |
| Aka: John J. Adams War Room Member Join Date: Jun 2009 Location: Windsor, ON
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Haze, im on that path too but I am testing the hell out of messages on facebook ads first to see what catches people's attention. If I run 5000 impressions and no one clicks, why would flyers be any different. They would actually be worse because I can kind of target WHO sees the ad on facebook. I am glad I did this because the one headline/offer I thought would work like crazy bombed! Thats the nature of marketing tho. Cost to test that? $1 and 1 hour. What would the cost have been to test as a flyer? About $500 for printing and distro and days of waiting. Haze, just a hint for you on payday loans, check out the demographic more on alexa first to REALLY know who is going to that site. |
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| | #5 | |
| 10X WSOTD Awardee War Room Member Join Date: Nov 2009 Location: Virginia via Cleveland, OH
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| | #6 |
| Under New Management War Room Member Join Date: Jun 2011 Location: Florida
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Colored Fliers that are catchy and easy to maneuver are the best. If they have a QR code on it. Will most likely convert even more. It's very real, especially if you can get mass amounts of fliers. Then get some kiddos to pass them out. Don't let the kids throw them in the air. Very unhelpful and a massive waste of paper. |
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| | #7 |
| Senior Warrior Member War Room Member Join Date: Jul 2006 Location: North Carolina, USA.
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Like everything it works if your numbers work. Math wins every time. If you have the reach, and a good converting offer that people want it works. If any part of that equation is messed up, you'll lose.
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| | #8 | |
| Senior Warrior Member Join Date: Jun 2008
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| | #9 |
| HyperActive Warrior Join Date: Dec 2010
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Flyers offline if done correctly can make you as much as much or more money than you you make online.
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| | #10 |
| HyperActive Warrior Join Date: Sep 2008 Location: Canada
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Yes, there was more to learn than I learned the first thread I came into
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| | #11 |
| HyperActive Warrior War Room Member Join Date: Jan 2010
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Good post, Areevez! The problem though lies in the distribution of flyers. You may have a good offer and a good flyer but if you don't have reliable folks to distribute the flyer, there is no success. Either you have a full-time team owing allegiance to you doing the distribution or you distribute them yourself. When I used to do flyer campaigns I have tried a professional distributor of flyers in the US who covers several cities but at the end of the exercise he admitted that the distribution had not been done in a manner that would have been expected from a client. He blamed it on his staff. But truth is if you're an internet marketer and wish to do flyer marketing you have very few options. Sitting at home or office, you will never really know how many flyers have actually been distributed - or if they have been distributed at all! |
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| | #12 |
| Ninja Warrior Join Date: Dec 2010 Location: North America
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Just like any type of ad, a flyer has to be properly created to deliver the best results. If your flyer looks like a piece of waste paper, no one will pay attention to it. You have to be creative and try to have a attention getting image or message on it. And the flyers have to be placed in a location where they might be most likely to be viewed. |
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| | #13 |
| AdCopyAssault.com War Room Member Join Date: Apr 2010 Location: USA
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| | #14 |
| ilovemedia Join Date: Jan 2012 Location: Houston, TX
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You're constantly battling the signal-to-noise ratio in advertising. What is going to make your flyer part of the signal and not the noise? One great point from the original post is to target the people who get the flyer. If you've read Malcolm Gladwell's book The Tipping Point, you know about Mavens, Networkers and Salespeople. Those are the people that need your flyers in their hands. The Mavens are the ones who are experts on a topic - who's the person in a community that people go to for recommendations. The Networkers know everyone (if you find them, the'll lead you to the Mavens and Salespeople) and the Salespeople convince their friends to do something. Find them and give them stacks of your flyers to distribute and your effectiveness will shoot up.
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| | #15 |
| Supercharged IM =) War Room Member Join Date: Dec 2010 Location: Australia
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Like all business models if you stuff up one step of the system it wont work... Flyers do work, I have had really good success with them, I am still using them atm and making good money... Here is how I do it.... 1) Know your customer - who are they, what do they want, where do they hang out? 2) The Offer - Must speak directly to the target audience - copywriting comes into play here - BIG TIME 3) Have an entire sales process in place - As an IMer you should know how important it is to have a sales funnel in place, this again, is the foundation of a solid business model. Don't hate the game.... Learn to play better =) Emma |
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| | #16 |
| Active Warrior Join Date: May 2007 Location: , , .
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Good advice Emma! Your customer should definitely get soaked in by your words. Because it's not only one click away like when you market online, your customer has to do several steps to visit your site! |
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| | #17 | |
| Warrior Member Join Date: Aug 2011
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well said though don't hate the game learn to play better lol | |
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| cpa, flyers, opinion, real |
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