whats CTR means

yes14 · 12-06-2011, 06:21 PM

Whats CTR means and whats importance of it
I have creates an ad on facebook and my CTR is 0.207%
Is that good ??

CPApromoter · 12-06-2011, 06:41 PM

CTR = Click Through Rate, the percentage of CLICKS the ad receives for each IMPRESSION.

Generally speaking, anything above 0.1 has some potential.

Also, the higher your CTR, the lower you COST PER CLICK

ChrisBa · 12-06-2011, 06:58 PM

Quote:

Originally Posted by yes14

Whats CTR means and whats importance of it
I have creates an ad on facebook and my CTR is 0.207%
Is that good ??

Click through rate, its a mathematical calculation comparing the number of impressions vs clicks. That is a decent ctr for facebook

mtmjohn · 12-06-2011, 08:38 PM

Quote:

Originally Posted by yes14

Whats CTR means and whats importance of it
I have creates an ad on facebook and my CTR is 0.207%
Is that good ??

yes, 0.207% is a decent CTR. Keep it up

michaelcook2003 · 12-07-2011, 03:30 AM

CTR means click through rate and only Google of all the Pay Per Click search engines operate using it.
Clickthrough rate (CTR) is a way of measuring the success of an online advertising campaign. The clickthrough rate of an advertisement is defined as the number of clicks on an ad divided by the number of times the ad is shown (impressions), expressed as a percentage

harrisunderwork · 12-07-2011, 03:33 AM

I have always fixed standard, anything below 0.3% and I change the ad.

Sign Up · 12-07-2011, 04:24 AM

Why guys you are saying that 0.2% is decent CTR? I never leave ads live when ctr is below 0.3% it's just not make me good profit.

aeroturner · 12-07-2011, 04:40 AM

Click Through Rate is a metric that measures the number of clicks in which the advertisers receives from their ads !!
Thank u

JasonWestwick · 12-07-2011, 06:32 AM

Quote:

Originally Posted by Sign Up

Why guys you are saying that 0.2% is decent CTR? I never leave ads live when ctr is below 0.3% it's just not make me good profit.

It all depends on your margins and conversion rate, if I have a history of success with an offer and go direct to the advertiser I can secure a pay bump of $12 per lead as opposed to $5 that the CPA network will pay me.

This allows me to run the ads with a slightly lower CTR so long as there is still a positive ROI on the backend.

HorseStall · 12-07-2011, 06:40 AM

CTR = Click Through Rate, it is usually represented as a percentage.

qsnoodle · 12-07-2011, 04:33 PM

Someone on another thread gave a formula; epc = cpa x cr. ( cr is CTR yes? Or conversion rate ). correct me if Im wrong there.

russellmalibu · 12-07-2011, 04:40 PM

CTRs will inevitably go down over time. Mixing visual impressions is crucial.

DGFletcher · 12-07-2011, 10:38 PM

^ ^ If you're from Utah, then "CTR" means Choose-The-Right. (sorry, that was lame, but that's what I think of every single time I see it.)

Yeah, your click through rate is pretty good for Facebook. See if you can split test to see what will get you a higher one.

Greeks · 12-07-2011, 10:48 PM

CTR means Click through Rate. And your CTR i.e 0.207% is quite good.

eyekantbeme · 12-08-2011, 06:46 AM

Quote:

Originally Posted by qsnoodle

Someone on another thread gave a formula; epc = cpa x cr. ( cr is CTR yes? Or conversion rate ). correct me if Im wrong there.

CR is conversion rate, which is basically the amount of conversions divided by the amount of clicks you get.
CTR is well......read post 2-14, lol

Hope that clarifies

Jeremy

moneyraiser · 12-08-2011, 11:30 AM

Some experienced marketers say that if CTR is below .5% it should be stoped/paused/deleted without any doubts.

HairyPoppins · 12-08-2011, 11:33 AM

.2% should be plenty good enough for you to be pulling in money.

sith005 · 12-08-2011, 11:48 AM

Yes, .2% CTR in Facebook is good. How good depends on the ad and offer type as well as the target. As HairyPoppins stated (love the name) it should be giving you a low enough cost to make profit on a number of offers. Of course this depends on what you are doing.

I've had ads well above the .4-.5% CTR which cost anywhere from .02-.05 and due to the region, offer availability and payouts, I was not able to make a profit from it. This was a test campaign, direct linking.

Again, depends on what you do with it. Ultimately if your EPC is more than your CPC...

But going back to the 'is it a good ctr' question, yes it is. If you can be consistent with that across various verticals, you should be able to get positive ROI.

Thanks,
Danny

Magnus Koenig · 12-08-2011, 06:54 PM

CTR means Clickthrough rate.It measures the number of clicks advertisers receive on their ads.

If you have a high CTR, that means that users find your ads relevant and helpful.

Andrew Zapp · 12-13-2011, 11:25 PM

CTR is click through rate. Having that CTR is okay, but could be better. I like to keep my CTR anything 1.+ for those type of targeted ads.

James Green · 02-06-2012, 05:01 AM

CTR-click-through rate, the ratio of the number of times a user clicks on an online advertisement per number of viewers who view the Web site that has the advertisement on it. For example, if one out of 100 people who visit a specific Web site click on an advertisement and are taken to the advertiser's site, then the CTR of that advertisement is 1/100, or 1%.

Ross Petal · 02-06-2012, 05:08 AM

If your talking about Facebook ads, then you should be aiming for: a high CTR, low CPC (cost per click) and a high 'Connections' figure (how many fans like your fan page). The connections are more likely to opt in to your mailing list via the opt in box on your Facebook fan page. Get this calculation right and you will reach the stars.

12-06-2011, 06:21 PM	#1
yes14 Active Warrior Join Date: Dec 2011 Posts: 36 Thanks: 6 Thanked 0 Times in 0 Posts	whats CTR means Whats CTR means and whats importance of it I have creates an ad on facebook and my CTR is 0.207% Is that good ??

12-06-2011, 06:41 PM	#2
CPApromoter $ Paper Chaser $ War Room Member Join Date: Oct 2010 Location: Pittsburgh, PA Posts: 292 Thanks: 123 Thanked 55 Times in 38 Posts Social Networking Contact Info	Re: whats CTR means CTR = Click Through Rate, the percentage of CLICKS the ad receives for each IMPRESSION. Generally speaking, anything above 0.1 has some potential. Also, the higher your CTR, the lower you COST PER CLICK
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12-07-2011, 03:30 AM	#5
michaelcook2003 web publisher Join Date: Dec 2011 Location: Boulder, Colorado Posts: 62 Thanks: 5 Thanked 6 Times in 6 Posts	Re: whats CTR means CTR means click through rate and only Google of all the Pay Per Click search engines operate using it. Clickthrough rate (CTR) is a way of measuring the success of an online advertising campaign. The clickthrough rate of an advertisement is defined as the number of clicks on an ad divided by the number of times the ad is shown (impressions), expressed as a percentage

12-07-2011, 03:33 AM	#6
harrisunderwork King Of Bots Join Date: Jan 2009 Posts: 441 Thanks: 70 Thanked 52 Times in 42 Posts Social Networking	Re: whats CTR means I have always fixed standard, anything below 0.3% and I change the ad.
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12-07-2011, 04:24 AM	#7
Sign Up HyperActive Warrior War Room Member Join Date: Sep 2011 Location: Internet Posts: 177 Thanks: 6 Thanked 47 Times in 38 Posts Contact Info	Re: whats CTR means Why guys you are saying that 0.2% is decent CTR? I never leave ads live when ctr is below 0.3% it's just not make me good profit.
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12-07-2011, 04:40 AM	#8
aeroturner Social Media Warrior War Room Member Join Date: Nov 2011 Posts: 120 Thanks: 6 Thanked 6 Times in 6 Posts Contact Info	Re: whats CTR means Click Through Rate is a metric that measures the number of clicks in which the advertisers receives from their ads !! Thank u
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12-07-2011, 06:40 AM	#10
HorseStall Advanced Warrior Join Date: Mar 2010 Posts: 830 Thanks: 10 Thanked 45 Times in 43 Posts	Re: whats CTR means CTR = Click Through Rate, it is usually represented as a percentage.
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12-07-2011, 04:33 PM	#11
qsnoodle Warrior Member Join Date: Dec 2010 Location: So Cal Posts: 21 Thanks: 5 Thanked 2 Times in 2 Posts Contact Info	Re: whats CTR means Someone on another thread gave a formula; epc = cpa x cr. ( cr is CTR yes? Or conversion rate ). correct me if Im wrong there.

12-07-2011, 04:40 PM	#12
russellmalibu Warrior Member Join Date: Nov 2011 Posts: 21 Thanks: 8 Thanked 0 Times in 0 Posts	Re: whats CTR means CTRs will inevitably go down over time. Mixing visual impressions is crucial.
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12-07-2011, 10:38 PM	#13
DGFletcher HyperActive Warrior Join Date: Nov 2011 Location: Utah Posts: 168 Thanks: 22 Thanked 22 Times in 20 Posts Social Networking	Re: whats CTR means ^ ^ If you're from Utah, then "CTR" means Choose-The-Right. (sorry, that was lame, but that's what I think of every single time I see it.) Yeah, your click through rate is pretty good for Facebook. See if you can split test to see what will get you a higher one.

12-07-2011, 10:48 PM	#14
Greeks Clones Join Date: Dec 2011 Posts: 67 Thanks: 0 Thanked 0 Times in 0 Posts	Re: whats CTR means CTR means Click through Rate. And your CTR i.e 0.207% is quite good.

12-08-2011, 11:30 AM	#16
moneyraiser Warrior Member Join Date: Nov 2011 Posts: 24 Thanks: 1 Thanked 4 Times in 4 Posts	Re: whats CTR means Some experienced marketers say that if CTR is below .5% it should be stoped/paused/deleted without any doubts.

12-08-2011, 11:33 AM	#17
HairyPoppins HyperActive Warrior War Room Member Join Date: Nov 2011 Location: Newhall, California Posts: 351 Thanks: 4 Thanked 42 Times in 38 Posts	Re: whats CTR means .2% should be plenty good enough for you to be pulling in money.

12-08-2011, 11:48 AM	#18
sith005 HyperActive Warrior War Room Member Join Date: Sep 2009 Location: Silicon Valley Posts: 212 Thanks: 34 Thanked 109 Times in 73 Posts	Re: whats CTR means Yes, .2% CTR in Facebook is good. How good depends on the ad and offer type as well as the target. As HairyPoppins stated (love the name) it should be giving you a low enough cost to make profit on a number of offers. Of course this depends on what you are doing. I've had ads well above the .4-.5% CTR which cost anywhere from .02-.05 and due to the region, offer availability and payouts, I was not able to make a profit from it. This was a test campaign, direct linking. Again, depends on what you do with it. Ultimately if your EPC is more than your CPC... But going back to the 'is it a good ctr' question, yes it is. If you can be consistent with that across various verticals, you should be able to get positive ROI. Thanks, Danny
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12-08-2011, 06:54 PM	#19
Magnus Koenig HyperActive Warrior War Room Member Join Date: Feb 2010 Posts: 146 Thanks: 3 Thanked 22 Times in 16 Posts	Re: whats CTR means CTR means Clickthrough rate.It measures the number of clicks advertisers receive on their ads. If you have a high CTR, that means that users find your ads relevant and helpful.

12-13-2011, 11:25 PM	#20
Andrew Zapp HyperActive Warrior Join Date: Dec 2010 Posts: 224 Thanks: 0 Thanked 20 Times in 17 Posts	Re: whats CTR means CTR is click through rate. Having that CTR is okay, but could be better. I like to keep my CTR anything 1.+ for those type of targeted ads.
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02-06-2012, 05:01 AM	#21
James Green Active Warrior Join Date: Nov 2011 Posts: 34 Thanks: 0 Thanked 5 Times in 5 Posts	Re: whats CTR means CTR-click-through rate, the ratio of the number of times a user clicks on an online advertisement per number of viewers who view the Web site that has the advertisement on it. For example, if one out of 100 people who visit a specific Web site click on an advertisement and are taken to the advertiser's site, then the CTR of that advertisement is 1/100, or 1%.

02-06-2012, 05:08 AM	#22
Ross Petal Lethal Product Creator Join Date: Aug 2010 Location: England, United Kingdom Posts: 403 Thanks: 61 Thanked 52 Times in 50 Posts Social Networking Contact Info	Re: whats CTR means If your talking about Facebook ads, then you should be aiming for: a high CTR, low CPC (cost per click) and a high 'Connections' figure (how many fans like your fan page). The connections are more likely to opt in to your mailing list via the opt in box on your Facebook fan page. Get this calculation right and you will reach the stars.