Promoting high payout offers ?

condorx · 12-14-2011, 08:52 AM

Hi Warriors,

I am promoting high payout offer which needs credit card registration.I am using PPC. But I got some clicks to offer page but no conversions yet.

I think the problem is , no one wants to buy a product by using their credit card before searching it.So they just close the page and start searching the product.But they never come back.

I thing the most clever way of promoting high payout offers is getting their email address and promoting it via follow up mails.

What are your opinions about this ?What is the best way of promoting high payout offers?

Thanks.

officer_iron · 12-14-2011, 04:51 PM

Make sure you are targeting "buying" keywords, not just general keywords. Let's say you are promoting a Rolex.

General Keywords: Rolex, Rolex watch, luxury watch, Rolex "model", etc.

Buying Keywords: Buy Rolex, Buy Rolex online, Purchase luxury watch, Rolex for sale

Use "buying" keywords to target people that are closer to the purchase part of the cycle.

dk182010 · 12-14-2011, 09:25 PM

List building is absolutely a great way to promote these kind of offers.I don't know if you're using a landing page,if not,try it.If you just use the ppc to direct people to the offer they will doubt it.You need a landing page to put more details on it,tell them what the offer you're promoting is about.Make them interested in the offer and give them a link to the offer.Then conversion rate would be higher.All the best

mtmjohn · 12-14-2011, 09:48 PM

Make sure you use landing pages on promoting high payout offers (rebills, cc required, free trials etc)

condorx · 12-15-2011, 12:47 AM

Quote:

Originally Posted by mtmjohn

Make sure you use landing pages on promoting high payout offers (rebills, cc required, free trials etc)

I am using a landing page for this campaign.But i think at first appearance,people are not willing to buy a product before searching it.

The best way could be using buying keywords , capturing email addresses and then sending them offer as you mentioned above.

Andrew Zapp · 12-15-2011, 05:23 AM

As said above make sure the keywords that you target are 'buying' keywords. This way once they land on their page they're more likely to purchase the product on the spot.

MaxBounty · 12-15-2011, 06:45 AM

I'd be happy to take a look at your site and make recommendations (feel free to email it to me).

I agree with mtmjohn - having a site with presell information about the product will help. If you can, try and make sure that the information your surfers are leaving your site to find is available on your site.

Also, it might help to manage your expectations a bit... usually, the higher the CPA, the more difficult to convert. I'd be surprised to see a cc submit offer convert in a few clicks. Good luck with your continued efforts!

williamrs · 12-15-2011, 07:04 AM

I think it depends on many factors... traffic source, offer, angle, etc... One of the first successful CPA campaigns I had was promoting a free trial offer on Bing with a review page and no lead capturing.

However, nowadays I use opt-in pages most of the times when working with high-ticket offers. It's hard to convince people to buy something just with a simple review or presell page, so using an autoresponder series to establish a relationship with them, gain trust and then promote multiple offers is probably the way to go.

Also, when capturing leads you can try to decrease your initial costs by promoting some lead gen offers on the thank you page (as long as they accept path traffic, of course).

The point is that when I create lead capturing campaigns I hardly do it to promote just one offer. I can have a "main offer" that's more important than the others, but when I capture leads I always use multiple offers to take the maximum out of my subscribers. It burns my lists after a week or 2, but gives me a great ROI.

W

MaxBounty · 12-15-2011, 12:40 PM

Hi Condorx - I got your PM but can't respond yet. Catch me on AIM or Skype and I'll tell you what I think. Chat soon!

condorx · 12-18-2011, 01:43 PM

Quote:

Originally Posted by MaxBounty

Hi Condorx - I got your PM but can't respond yet. Catch me on AIM or Skype and I'll tell you what I think. Chat soon!

Hi MaxBounty,

I send you reqest on skype.

Quote:

Originally Posted by williamrs

I think it depends on many factors... traffic source, offer, angle, etc... One of the first successful CPA campaigns I had was promoting a free trial offer on Bing with a review page and no lead capturing.

However, nowadays I use opt-in pages most of the times when working with high-ticket offers. It's hard to convince people to buy something just with a simple review or presell page, so using an autoresponder series to establish a relationship with them, gain trust and then promote multiple offers is probably the way to go.

Also, when capturing leads you can try to decrease your initial costs by promoting some lead gen offers on the thank you page (as long as they accept path traffic, of course).

The point is that when I create lead capturing campaigns I hardly do it to promote just one offer. I can have a "main offer" that's more important than the others, but when I capture leads I always use multiple offers to take the maximum out of my subscribers. It burns my lists after a week or 2, but gives me a great ROI.

W

Hi W,
What do you think about using Bing with a simple opt-in page to capture emails ?

RyanAlsaiad · 12-18-2011, 02:13 PM

maybe The Mistake Is In Your Landing Page Or KeyWords
But I Think In Landing Page

12-14-2011, 08:52 AM	#1
condorx HyperActive Warrior Join Date: Jul 2011 Posts: 189 Thanks: 31 Thanked 11 Times in 10 Posts	Promoting high payout offers ? Hi Warriors, I am promoting high payout offer which needs credit card registration.I am using PPC. But I got some clicks to offer page but no conversions yet. I think the problem is , no one wants to buy a product by using their credit card before searching it.So they just close the page and start searching the product.But they never come back. I thing the most clever way of promoting high payout offers is getting their email address and promoting it via follow up mails. What are your opinions about this ?What is the best way of promoting high payout offers? Thanks.
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12-14-2011, 04:51 PM	#2
officer_iron Brady L Lewis War Room Member Join Date: May 2010 Location: Indiana Posts: 622 Thanks: 108 Thanked 118 Times in 87 Posts Social Networking Contact Info	Re: Promoting high payout offers ? Make sure you are targeting "buying" keywords, not just general keywords. Let's say you are promoting a Rolex. General Keywords: Rolex, Rolex watch, luxury watch, Rolex "model", etc. Buying Keywords: Buy Rolex, Buy Rolex online, Purchase luxury watch, Rolex for sale Use "buying" keywords to target people that are closer to the purchase part of the cycle.
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12-14-2011, 09:25 PM	#3
dk182010 Mike Lynch Join Date: Jul 2010 Posts: 50 Thanks: 4 Thanked 6 Times in 6 Posts	Re: Promoting high payout offers ? List building is absolutely a great way to promote these kind of offers.I don't know if you're using a landing page,if not,try it.If you just use the ppc to direct people to the offer they will doubt it.You need a landing page to put more details on it,tell them what the offer you're promoting is about.Make them interested in the offer and give them a link to the offer.Then conversion rate would be higher.All the best
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12-14-2011, 09:48 PM	#4
mtmjohn CPA Networks Reviewer War Room Member Join Date: May 2010 Location: Pandora Posts: 3,191 Thanks: 1,355 Thanked 714 Times in 561 Posts Social Networking Contact Info	Re: Promoting high payout offers ? Make sure you use landing pages on promoting high payout offers (rebills, cc required, free trials etc)
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12-15-2011, 05:23 AM	#6
Andrew Zapp HyperActive Warrior Join Date: Dec 2010 Posts: 224 Thanks: 0 Thanked 20 Times in 17 Posts	Re: Promoting high payout offers ? As said above make sure the keywords that you target are 'buying' keywords. This way once they land on their page they're more likely to purchase the product on the spot.
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12-15-2011, 06:45 AM	#7
MaxBounty MaxBounty Join Date: Dec 2011 Location: Ottawa, ON Posts: 170 Thanks: 39 Thanked 40 Times in 33 Posts	Re: Promoting high payout offers ? I'd be happy to take a look at your site and make recommendations (feel free to email it to me). I agree with mtmjohn - having a site with presell information about the product will help. If you can, try and make sure that the information your surfers are leaving your site to find is available on your site. Also, it might help to manage your expectations a bit... usually, the higher the CPA, the more difficult to convert. I'd be surprised to see a cc submit offer convert in a few clicks. Good luck with your continued efforts!

12-15-2011, 07:04 AM	#8
williamrs Senior Warrior Member War Room Member Join Date: Aug 2009 Location: Brazil Posts: 3,496 Thanks: 174 Thanked 1,159 Times in 614 Posts	Re: Promoting high payout offers ? I think it depends on many factors... traffic source, offer, angle, etc... One of the first successful CPA campaigns I had was promoting a free trial offer on Bing with a review page and no lead capturing. However, nowadays I use opt-in pages most of the times when working with high-ticket offers. It's hard to convince people to buy something just with a simple review or presell page, so using an autoresponder series to establish a relationship with them, gain trust and then promote multiple offers is probably the way to go. Also, when capturing leads you can try to decrease your initial costs by promoting some lead gen offers on the thank you page (as long as they accept path traffic, of course). The point is that when I create lead capturing campaigns I hardly do it to promote just one offer. I can have a "main offer" that's more important than the others, but when I capture leads I always use multiple offers to take the maximum out of my subscribers. It burns my lists after a week or 2, but gives me a great ROI. W
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12-15-2011, 12:40 PM	#9
MaxBounty MaxBounty Join Date: Dec 2011 Location: Ottawa, ON Posts: 170 Thanks: 39 Thanked 40 Times in 33 Posts	Re: Promoting high payout offers ? Hi Condorx - I got your PM but can't respond yet. Catch me on AIM or Skype and I'll tell you what I think. Chat soon!

12-18-2011, 02:13 PM	#11
RyanAlsaiad HyperActive Warrior Join Date: Nov 2011 Location: Syria Posts: 190 Thanks: 2 Thanked 18 Times in 17 Posts Contact Info	Re: Promoting high payout offers ? maybe The Mistake Is In Your Landing Page Or KeyWords But I Think In Landing Page
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