Gdiddy

Is it important to have an Ad Network? What makes one Ad Network different from the other? What exactly do Ad Networks do for a website?
Forgive the simple questions. I just don't have any idea. I think an Ad Network is important to have. I just don't know why. Can somebody enlighten me, please? Thank you.

Marxy

Net:

"A network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.
"

PPC-Coach

Ad networks act as a broker between merchants and affiliates. They have all the offers that you can use to earn commissions.

Gdiddy

Thank you PPC-Coach.

MarimediaLtd

Hi Gdiddy,

An ad-network is basically a company that is in charge of making the best connection between an advertiser and a publisher; the ad-network usually buys the unsold traffic from the publisher and maximizes the profit by running a suitable campaign on it.

One of the differences between an ad-network and an affiliate network is that an ad-network has better control over the traffic by having the most possible direct relationship with the publishers.

Using an ad network is important both to the advertiser and to the publisher;
On the publisher side: There is a bigger chance to profit from the unsold traffic, since the ad network is buying it and using it with traffic from other publishers- the volumes the ad network is offering assures the publishers side that there will always be someone looking to buy a campaign and pay for traffic.
On the Advertiser side: It’s another very important online-marketing channel, it’s a chance to increase conversions and impressions, and the large volumes the networks work on assures the advertisers that they have no need in worrying about the campaign and constantly preform media buys- the networks they work with are all taking care of it.

James Green

A network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.A network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.