POF Advertisers: Quick Tip To Save Money

Maraun · 01-10-2012, 05:17 PM

Hi Warriors,

I started advertising on POF recently and managed to burn through my initial deposit quite fast (and a LOT faster than I had planned).

That was because I added some creatives to a campaign and it took quite a while for them to get approved. I planned on waiting at the computer until they went live but it took too long and it was weekend so I assumed they don't approve on weekends and somewhat forgot about them for the day. I also wrongly assumed that creatives are paused by default after approval but apparently they are immediately live.

The next day my account was depleted. The creatives went live and for some reason were shown a lot more often than the previous ones thus killing my testing budget in a matter of a few hours.

There is no way in the interface to start off with creatives paused after they get reviewed. So to help against that, when you add new creatives and you want to monitor them live once they get approved, AND you don't want to wait at your computer for them to go live, make sure to set some bogus targeting filters for them before you log off. Just combine some unlikely filters and almost nobody will get to see the creatives until you log in and manually remove them later. Editing targeting filters does not trigger a new review process so the effects are live instantly.

I hope that saves someone a few bucks :-D

jeffrey73 · 01-17-2012, 09:12 PM

Why don't you just pause the entire campaign? I don't remember ever having this problem.

TomFang · 01-23-2012, 06:32 PM

You can just set a budget for each campaign. Set it to $1 if you don't want the creatives to run really when they get approved.

MTVida · 01-23-2012, 11:38 PM

I agree. Just set your budget low until it gets approved.

There is a good lesson to be learned here though: Always make SURE that all your bidding numbers are right before you submit a campaign!!!

I've lost $50 because I put in a $20 bid instead of $.20 on a PPC campaign!

And speaking of which, that's also another good reason to start with low daily budgets, just in case you make this type of screw-up.

01-10-2012, 05:17 PM	#1
Maraun Took the red pill Join Date: Dec 2011 Posts: 253 Thanks: 8 Thanked 46 Times in 36 Posts	POF Advertisers: Quick Tip To Save Money Hi Warriors, I started advertising on POF recently and managed to burn through my initial deposit quite fast (and a LOT faster than I had planned). That was because I added some creatives to a campaign and it took quite a while for them to get approved. I planned on waiting at the computer until they went live but it took too long and it was weekend so I assumed they don't approve on weekends and somewhat forgot about them for the day. I also wrongly assumed that creatives are paused by default after approval but apparently they are immediately live. The next day my account was depleted. The creatives went live and for some reason were shown a lot more often than the previous ones thus killing my testing budget in a matter of a few hours. There is no way in the interface to start off with creatives paused after they get reviewed. So to help against that, when you add new creatives and you want to monitor them live once they get approved, AND you don't want to wait at your computer for them to go live, make sure to set some bogus targeting filters for them before you log off. Just combine some unlikely filters and almost nobody will get to see the creatives until you log in and manually remove them later. Editing targeting filters does not trigger a new review process so the effects are live instantly. I hope that saves someone a few bucks :-D

01-17-2012, 09:12 PM	#2
jeffrey73 AdCopyAssault.com War Room Member Join Date: Apr 2010 Location: USA Posts: 2,073 Thanks: 1,249 Thanked 450 Times in 374 Posts	Re: POF Advertisers: Quick Tip To Save Money Why don't you just pause the entire campaign? I don't remember ever having this problem.
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01-23-2012, 06:32 PM	#3
TomFang Friend Join Date: Jan 2012 Location: Chicago Posts: 164 Thanks: 11 Thanked 19 Times in 14 Posts Contact Info	Re: POF Advertisers: Quick Tip To Save Money You can just set a budget for each campaign. Set it to $1 if you don't want the creatives to run really when they get approved.
	Tom Fang \| iPyxel Creations \| POF 7-Day Mastery Guide - featured in Ben's POF Blog

01-23-2012, 11:38 PM	#4
MTVida or Sheldon, that works! War Room Member Join Date: Sep 2011 Location: Montana, officially Posts: 239 Thanks: 39 Thanked 56 Times in 43 Posts Social Networking Contact Info	Re: POF Advertisers: Quick Tip To Save Money I agree. Just set your budget low until it gets approved. There is a good lesson to be learned here though: Always make SURE that all your bidding numbers are right before you submit a campaign!!! I've lost $50 because I put in a $20 bid instead of $.20 on a PPC campaign! And speaking of which, that's also another good reason to start with low daily budgets, just in case you make this type of screw-up.