Thoughts on CPM

KentLijitRiggs · 01-12-2012, 11:21 AM

It has been a while since there has been any CPM discussion on the Warrior forums.

Now that we're into the new year it is a good time to examine programmatic buying and whether or not it is a valid strategy for your site.

Below is a blog post to hopefully instigate some discussion as to the pain points of Warriors and their success and struggles on the CPM front.

Why Publishers Should Embrace Programmatic Buying

As always... please reach out with questions if you have any!

01-12-2012, 11:21 AM	#1
KentLijitRiggs Active Warrior Join Date: Jun 2011 Location: Boulder Colorado Posts: 98 Thanks: 5 Thanked 7 Times in 7 Posts	Thoughts on CPM It has been a while since there has been any CPM discussion on the Warrior forums. Now that we're into the new year it is a good time to examine programmatic buying and whether or not it is a valid strategy for your site. Below is a blog post to hopefully instigate some discussion as to the pain points of Warriors and their success and struggles on the CPM front. Why Publishers Should Embrace Programmatic Buying As always... please reach out with questions if you have any!