Adwords PPC taking it to the next level...

jinn · 01-14-2012, 03:17 PM

Hello guys,

After alot of inspring reading here at the forum I decided to try out google adwords. So I launched a campaign 2 days ago:

The campaign stratgey:

- Found relevant offer for my website from maxbounty and peerfly .
- keyword research, identified approx 60 different keywords.
- made the ad and submitted it.

Day 1:
14 clicks - cost 1.61$
2 leads - payout 3.40$
profit - 1.8$

Out of the approx 60 keywords I have on my ad, only 5 where clicked on. I dont know which one of these converted best, maybe someone can help me how to track that?

Day 2:
33 clicks - cost 4.97$
5 leads - payout 8.40$
profit - 3.43$

Same here no new keywords where clicked on, instead the same 5 keywords mad the conversion.

So how do I take this to the next level? Shall I eliminate all the other remaining keywords? Is there anyway to increase my profit by lowering the costs? and so on...

Appreciate your comments

BR

Jinn

hotelmatchpoint · 01-15-2012, 07:04 AM

First of all congrats, seems you found a profitable campaign

What I'd do next to scale this out is to improve the ad quality for these 5 KW. This way you'll get lower CPC

You can try 2 things:

-try to rise quality score for your landing page. That's all about content and semantics. Make sure the keyword gets an important place on semantic hierarchy. Even try to make one targeted landing page for each kw

-Rise CTR. That's about the ad itself. Try to make more people click on your ad. Usually what I do is to copy what big players are doing, as simple as this

My 2 cents

williamrs · 01-15-2012, 07:34 AM

You can use Prosper202 to track the campaign and find out where the conversions are coming from. Once you do it, try to scale by increasing your daily budget and also by adding new keywords. The ROI is very good for a new campaign, so maybe it will make you good $$$.

W

Mahmoud Selman · 01-15-2012, 08:53 AM

Good start jinn, keep testing more keywords and lower your PPC cost.

jinn · 01-15-2012, 10:16 AM

Quote:

Originally Posted by hotelmatchpoint

First of all congrats, seems you found a profitable campaign

What I'd do next to scale this out is to improve the ad quality for these 5 KW. This way you'll get lower CPC

You can try 2 things:

-try to rise quality score for your landing page. That's all about content and semantics. Make sure the keyword gets an important place on semantic hierarchy. Even try to make one targeted landing page for each kw

-Rise CTR. That's about the ad itself. Try to make more people click on your ad. Usually what I do is to copy what big players are doing, as simple as this

My 2 cents

Thanks alot for your input,

I see where your coming, As for now I'am having one landing page containing 3 different offers. Maybe ill make 3 different landing pages for each offers targeting different keywords. what do you think? And how/what DO the big players do?

BR

Jinn

jinn · 01-15-2012, 10:19 AM

Quote:

Originally Posted by williamrs

You can use Prosper202 to track the campaign and find out where the conversions are coming from. Once you do it, try to scale by increasing your daily budget and also by adding new keywords. The ROI is very good for a new campaign, so maybe it will make you good $$$.

W

Hello williamrs and thanks for your input,

I will defenetly try prosper202. As one of the big players here on the forum, I could use some more advice from you!

Br

Jinn

hotelmatchpoint · 01-15-2012, 10:23 PM

Definetly much better to create a separate lánding for each KW in order to rise the quality (and lower cpc)

As for the big players I meant to look into their ads. What titles/body use, wether they use inline keywords or not, etc

Try creating 3 or 4 different ads for each keyword and leave them running for 2-3 days. Then keep the one with higher ctr and repeat again and again till you can't rise the ctr anymore

Keep testing, you're close

PPC-Coach · 01-15-2012, 10:58 PM

Are these clicks going to your landing page or are they direct linking?

Andrew Zapp · 01-15-2012, 11:49 PM

Well done on getting it profitable. Use Prosper202 tracking to keep up to date on your stats.

jinn · 01-16-2012, 02:36 AM

Quote:

Originally Posted by PPC-Coach

Are these clicks going to your landing page or are they direct linking?

They are going direct to my landing page. I thought that cause I am currently in a process of making a opt-in box to capture their emails.

BR

Jinn

jinn · 01-16-2012, 02:56 AM

Update:

Now I'am on my 5th day and so far the stats are as follow:

187 clicks - cost 31.49$
40 leads - payout 65.60$
profit - 34.11$

I'am having a CTR of approx 1.07%, with an average CPC of 0.17$ and my average ad position is 6.3. I guess there are alot to improve here, I will make the suggested adjustement from you guys and hoping to see an improvement, Ill be back

BR

Jinn

robrave · 01-16-2012, 05:26 AM

Cool!

Congrats on making your first profitable campaign.

I will also try PPC someday but for now, I'm more focus on SEO.

silverace · 01-16-2012, 08:01 AM

congratulations on the profit! did you figure out prosper202 yet?

condorx · 01-16-2012, 08:53 AM

Do you use google content network?

mtmjohn · 01-16-2012, 09:07 AM

Add more keywords, and make sure you use prosper202/bevomedia to track your campaigns, delete the keywords that don't convert. Rinse and repeat!

vendor · 01-16-2012, 12:18 PM

Here is the most important piece of advise you can get.
Never use ADWORDS as your primary source of income.
Especially for lead hunting. they will shut you down eventually
either in the begining or later on .
Try to create as many sources as you can aside from google paid traffic sources.

MarathonMan · 01-16-2012, 01:51 PM

Jinn - way to ramp it up frm your first few days! You found a profitable combination, now turn the crank and raise your daily spend limits. Add more keywords if you need more traffic.

What kind of conversion rate are you getting from your landing page, and from the offer itself?

jinn · 01-16-2012, 01:51 PM

Thanks alot for your input guys,

I'am implementing everything and will keep you updated

BR

Jinn

jinn · 01-16-2012, 01:59 PM

Quote:

Originally Posted by MarathonMan

Jinn - way to ramp it up frm your first few days! You found a profitable combination, now turn the crank and raise your daily spend limits. Add more keywords if you need more traffic.

What kind of conversion rate are you getting from your landing page, and from the offer itself?

Hi,

I'am promoting 2 offers on the same landing page, the best one is getting 24% CR the other one is getting 10% CR.

BR

Jinn

MakeMoneyJames · 01-16-2012, 05:20 PM

Quote:

Originally Posted by jinn

Hi,

I'am promoting 2 offers on the same landing page, the best one is getting 24% CR the other one is getting 10% CR.

BR

Jinn

Is this your landing page ?

emailsubmitoffers.net | your gateway to email submit offers

PPC-Coach · 01-16-2012, 07:45 PM

Quote:

Originally Posted by MakeMoneyJames

Is this your landing page ?

emailsubmitoffers.net | your gateway to email submit offers

If that is, your account is about to be banned as soon as they catch onto it.

Neat idea, but wouldn't fly on adwords. It would fly on other ppc engines though I think.

jinn · 01-17-2012, 02:44 AM

Quote:

Originally Posted by PPC-Coach

If that is, your account is about to be banned as soon as they catch onto it.

Neat idea, but wouldn't fly on adwords. It would fly on other ppc engines though I think.

Hmm thanks for the heads up

. I thought my site was adwords compliant.

BR

Jinn

Mattie1 · 01-17-2012, 10:15 AM

What's wrong with it?

Aniket · 01-17-2012, 12:21 PM

You can also put opt in box on top or bottom to catch their emails. Build List for long time business.

jinn · 01-17-2012, 02:32 PM

Quote:

Originally Posted by Aniket

You can also put opt in box on top or bottom to catch their emails. Build List for long time business.

Ye, I'am currently implementing my own system. Thanks

BR

Jinn

IceT · 01-21-2012, 12:35 PM

Hi there,

Great to hear that it worked for you on your first try congrats!
I would suggest using a voucher to get extra $100 added to your adwords balance.
Btw what kind of niche are you targetting? What are you promoting? Your own products or affiliate products? Maybe I can help you!

01-14-2012, 03:17 PM	#1
jinn Active Warrior War Room Member Join Date: Mar 2011 Posts: 68 Thanks: 12 Thanked 3 Times in 3 Posts	Adwords PPC taking it to the next level... Hello guys, After alot of inspring reading here at the forum I decided to try out google adwords. So I launched a campaign 2 days ago: The campaign stratgey: - Found relevant offer for my website from maxbounty and peerfly . - keyword research, identified approx 60 different keywords. - made the ad and submitted it. Day 1: 14 clicks - cost 1.61$ 2 leads - payout 3.40$ profit - 1.8$ Out of the approx 60 keywords I have on my ad, only 5 where clicked on. I dont know which one of these converted best, maybe someone can help me how to track that? Day 2: 33 clicks - cost 4.97$ 5 leads - payout 8.40$ profit - 3.43$ Same here no new keywords where clicked on, instead the same 5 keywords mad the conversion. So how do I take this to the next level? Shall I eliminate all the other remaining keywords? Is there anyway to increase my profit by lowering the costs? and so on... Appreciate your comments BR Jinn
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01-15-2012, 07:04 AM	#2
hotelmatchpoint Warrior Member War Room Member Join Date: Jan 2012 Location: United States Posts: 13 Thanks: 0 Thanked 4 Times in 3 Posts	Re: Adwords PPC taking it to the next level... First of all congrats, seems you found a profitable campaign What I'd do next to scale this out is to improve the ad quality for these 5 KW. This way you'll get lower CPC You can try 2 things: -try to rise quality score for your landing page. That's all about content and semantics. Make sure the keyword gets an important place on semantic hierarchy. Even try to make one targeted landing page for each kw -Rise CTR. That's about the ad itself. Try to make more people click on your ad. Usually what I do is to copy what big players are doing, as simple as this My 2 cents

01-15-2012, 07:34 AM	#3
williamrs Senior Warrior Member War Room Member Join Date: Aug 2009 Location: Brazil Posts: 3,496 Thanks: 174 Thanked 1,159 Times in 614 Posts	Re: Adwords PPC taking it to the next level... You can use Prosper202 to track the campaign and find out where the conversions are coming from. Once you do it, try to scale by increasing your daily budget and also by adding new keywords. The ROI is very good for a new campaign, so maybe it will make you good $$$. W
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01-15-2012, 08:53 AM	#4
Mahmoud Selman Selman.us War Room Member Join Date: Apr 2011 Location: Sweden Posts: 822 Thanks: 317 Thanked 273 Times in 174 Posts Social Networking	Re: Adwords PPC taking it to the next level... Good start jinn, keep testing more keywords and lower your PPC cost.
	Get Early Bird To My Newest PPC to CPA Course CPA HeadHunters Find new CPA Marketing secrets

01-15-2012, 10:23 PM	#7
hotelmatchpoint Warrior Member War Room Member Join Date: Jan 2012 Location: United States Posts: 13 Thanks: 0 Thanked 4 Times in 3 Posts	Re: Adwords PPC taking it to the next level... Definetly much better to create a separate lánding for each KW in order to rise the quality (and lower cpc) As for the big players I meant to look into their ads. What titles/body use, wether they use inline keywords or not, etc Try creating 3 or 4 different ads for each keyword and leave them running for 2-3 days. Then keep the one with higher ctr and repeat again and again till you can't rise the ctr anymore Keep testing, you're close

01-15-2012, 10:58 PM	#8
PPC-Coach Senior Warrior Member War Room Member Join Date: Sep 2007 Location: , , . Posts: 2,547 Thanks: 44 Thanked 663 Times in 379 Posts	Re: Adwords PPC taking it to the next level... Are these clicks going to your landing page or are they direct linking?

01-15-2012, 11:49 PM	#9
Andrew Zapp HyperActive Warrior Join Date: Dec 2010 Posts: 224 Thanks: 0 Thanked 20 Times in 17 Posts	Re: Adwords PPC taking it to the next level... Well done on getting it profitable. Use Prosper202 tracking to keep up to date on your stats.
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01-16-2012, 02:56 AM	#11
jinn Active Warrior War Room Member Join Date: Mar 2011 Posts: 68 Thanks: 12 Thanked 3 Times in 3 Posts	Re: Adwords PPC taking it to the next level... Update: Now I'am on my 5th day and so far the stats are as follow: 187 clicks - cost 31.49$ 40 leads - payout 65.60$ profit - 34.11$ I'am having a CTR of approx 1.07%, with an average CPC of 0.17$ and my average ad position is 6.3. I guess there are alot to improve here, I will make the suggested adjustement from you guys and hoping to see an improvement, Ill be back BR Jinn
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01-16-2012, 05:26 AM	#12
robrave HyperActive Warrior Join Date: Feb 2010 Location: In your dreams Posts: 168 Thanks: 12 Thanked 28 Times in 26 Posts	Re: Adwords PPC taking it to the next level... Cool! Congrats on making your first profitable campaign. I will also try PPC someday but for now, I'm more focus on SEO.
	Click here for 10,000 verified backlinks just for $5

01-16-2012, 08:01 AM	#13
silverace The Flying Dutchman War Room Member Join Date: Jan 2011 Location: Holland Posts: 277 Thanks: 10 Thanked 38 Times in 30 Posts	Re: Adwords PPC taking it to the next level... congratulations on the profit! did you figure out prosper202 yet?
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01-16-2012, 08:53 AM	#14
condorx HyperActive Warrior Join Date: Jul 2011 Posts: 189 Thanks: 31 Thanked 11 Times in 10 Posts	Re: Adwords PPC taking it to the next level... Do you use google content network?
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01-16-2012, 09:07 AM	#15
mtmjohn CPA Networks Reviewer War Room Member Join Date: May 2010 Location: Pandora Posts: 3,191 Thanks: 1,355 Thanked 714 Times in 561 Posts Social Networking Contact Info	Re: Adwords PPC taking it to the next level... Add more keywords, and make sure you use prosper202/bevomedia to track your campaigns, delete the keywords that don't convert. Rinse and repeat!
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01-16-2012, 12:18 PM	#16
vendor Warrior Member Join Date: Aug 2011 Posts: 16 Thanks: 0 Thanked 1 Time in 1 Post	Re: Adwords PPC taking it to the next level... Here is the most important piece of advise you can get. Never use ADWORDS as your primary source of income. Especially for lead hunting. they will shut you down eventually either in the begining or later on . Try to create as many sources as you can aside from google paid traffic sources.

01-16-2012, 01:51 PM	#17
MarathonMan HyperActive Warrior Join Date: Apr 2011 Posts: 102 Thanks: 1 Thanked 15 Times in 6 Posts	Re: Adwords PPC taking it to the next level... Jinn - way to ramp it up frm your first few days! You found a profitable combination, now turn the crank and raise your daily spend limits. Add more keywords if you need more traffic. What kind of conversion rate are you getting from your landing page, and from the offer itself?

01-17-2012, 10:15 AM	#23
Mattie1 Active Warrior War Room Member Join Date: Nov 2011 Location: Cardiff Posts: 65 Thanks: 13 Thanked 2 Times in 2 Posts	Re: Adwords PPC taking it to the next level... What's wrong with it?
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01-17-2012, 12:21 PM	#24
Aniket HyperActive Warrior Join Date: Jun 2010 Posts: 136 Thanks: 4 Thanked 10 Times in 10 Posts	Re: Adwords PPC taking it to the next level... You can also put opt in box on top or bottom to catch their emails. Build List for long time business.
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01-21-2012, 12:35 PM	#26
IceT Active Warrior Join Date: Jul 2010 Location: Earth Posts: 62 Thanks: 4 Thanked 7 Times in 7 Posts	Re: Adwords PPC taking it to the next level... Hi there, Great to hear that it worked for you on your first try congrats! I would suggest using a voucher to get extra $100 added to your adwords balance. Btw what kind of niche are you targetting? What are you promoting? Your own products or affiliate products? Maybe I can help you!
	Have a nice day!