Kwonyoo

I am currently promoting CPA offer with facebook ads.

I am guessing that I can't run same campaign for over a certain time.

When creating ad, I noticed like there are 159,102 that will see the ad after choosing the keywords and age, country, etc.

After running the campaign for a day, campaign reached 10,590 with 61 click.

So, let's say campaign reached over 160,000 in some point, should I keep running the campaign because clicks didn't reach 160,000 or should I stop?

Does it depend on how well it converts?

Andrew Zapp

If your advertising a fanpage, then I'd try and target the ad a touch more until your in the 40k-80k region. You'll be able to lower your cpc or cpm. I'd also make sure that you have cpm running. If it's converting well then leave it until it dies off. Also, the ad might be shown to the same person more than once therefore you would receive more impressions then your reach.

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Aniket

Whatever your CTR is if ROI is good then dont pause that compaign.
If not then experiment with another.

mtmjohn

Hey Kwonyoo, if you are new to facebook ads to cpa, make sure to check out williamrs's guides, you won't regret it:

[STEP-BY-STEP] Facebook Ads Guide: Here is why you’re not making money!

[STEP-BY-STEP] Facebook Ads Guide 2: Capturing Leads

Naveen K

It depends on how much is your ctr,cpc. If you are having high ctr and low cpc then continue running the campaign for still more time.

PPC-Coach

Run 1 set of ads day 1, 3, 5

Run the second set of ads day 2, 4, 6

Don't run them on day 7