Decent amount of seed money?

Damien Roche · 01-16-2012, 05:40 AM

How much would you consider to be an appropriate amount of seed money for a new campaign?

I assume you usually test with a small amount, then invest more. What is that small amount?

I understand this could vary depending on your situation, but there must be a certain amount of data which can show consistent enough results to question further investment.

Thanks!

Naveen K · 01-16-2012, 06:24 AM

Try to invest atleast 3X the payout of the offer for testing a campaign.

ChrisBa · 01-16-2012, 08:13 PM

Quote:

Originally Posted by Damien Roche

How much would you consider to be an appropriate amount of seed money for a new campaign?

I assume you usually test with a small amount, then invest more. What is that small amount?

I understand this could vary depending on your situation, but there must be a certain amount of data which can show consistent enough results to question further investment.

Thanks!

It really depends on the traffic source?

mtmjohn · 01-16-2012, 08:24 PM

I normally spend 2-3 times more then the payout of the offer.

outwest · 01-16-2012, 08:26 PM

I think the question is, when starting in CPA, whats a decent amount of capital to start out with? $200? $500? $1000? $2500?

mtmjohn · 01-16-2012, 08:33 PM

Quote:

Originally Posted by outwest

I think the question is, when starting in CPA, whats a decent amount of capital to start out with? $200? $500? $1000? $2500?

$500-$1000 in my opinion.

Also, Will from PPC Coach wrote a post about this topic:

Is $____ Enough To Start With PPC or FB Ads or CPV or POF or ?

HairyPoppins · 01-17-2012, 10:53 PM

Well it depends on the traffic source and what you're promoting. $200 could be right for what you're doing but you may need $1,000. You need to provide more information in order for anyone to help you.

Damien Roche · 01-19-2012, 02:37 AM

Thanks for the advice!

I'd say this 'seed' money would go straight into my education. $1000 sounds good, and I'd although I'd be careful not to squander, I wouldn't be at a loss if it disappeared. So long as I learn something.

I think first priority would be getting accepted into a couple of networks. I know there is plenty of info on how to go about that so I won't pester.

Thanks again.

Max P · 01-19-2012, 03:29 AM

$1000 is a good sum of money to start with as seed capital. Having said that, it is important to have a source of income that can fund your campaigns till the time your campaigns become profitable enough to fund themselves. In any business working capital is what sees you through rather than see capital.

Some forums like PPC Coach have a section devoted to earning from free traffic sources so that you can easily fund your campaigns without falling short of money to pay your bills. It is also important to have someone guide you - you can take help from this forum or join paid PPC coaching.

jordanberg2311 · 01-19-2012, 03:36 AM

Really depends on your experience.
Generally I would spend like $25-50 ($25 for smaller offer) to test out see if there's any conversions.
If there isn't, kill it and move one to another offer

If there's, spends 3x payout on each keyword, cut out the non converting.

Stick to one traffic source

Trevor · 01-19-2012, 03:53 AM

If you are asking how much is an advisable sum of money to start with PPC to CPA, I would say it really depends on the niche, on the network, on the payout, etc., but generally, speaking, $300-400 can be enough for the start.

01-16-2012, 05:40 AM	#1
Damien Roche Ivory Rock Media War Room Member Join Date: Oct 2007 Location: Outside The Box Posts: 974 Thanks: 128 Thanked 93 Times in 63 Posts Social Networking Contact Info	Decent amount of seed money? How much would you consider to be an appropriate amount of seed money for a new campaign? I assume you usually test with a small amount, then invest more. What is that small amount? I understand this could vary depending on your situation, but there must be a certain amount of data which can show consistent enough results to question further investment. Thanks!
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01-16-2012, 06:24 AM	#2
Naveen K CpaAntiScrub.com War Room Member Join Date: Jan 2011 Posts: 722 Thanks: 131 Thanked 240 Times in 147 Posts	Re: Decent amount of seed money? Try to invest atleast 3X the payout of the offer for testing a campaign.
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01-16-2012, 08:24 PM	#4
mtmjohn CPA Networks Reviewer War Room Member Join Date: May 2010 Location: Pandora Posts: 3,191 Thanks: 1,355 Thanked 714 Times in 561 Posts Social Networking Contact Info	Re: Decent amount of seed money? I normally spend 2-3 times more then the payout of the offer.
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01-16-2012, 08:26 PM	#5
outwest Lovin Life War Room Member Join Date: Jan 2011 Location: USA and Asia Posts: 2,686 Thanks: 118 Thanked 180 Times in 161 Posts	Re: Decent amount of seed money? I think the question is, when starting in CPA, whats a decent amount of capital to start out with? $200? $500? $1000? $2500?

01-17-2012, 10:53 PM	#7
HairyPoppins HyperActive Warrior War Room Member Join Date: Nov 2011 Location: Newhall, California Posts: 351 Thanks: 4 Thanked 42 Times in 38 Posts	Re: Decent amount of seed money? Well it depends on the traffic source and what you're promoting. $200 could be right for what you're doing but you may need $1,000. You need to provide more information in order for anyone to help you.

01-19-2012, 02:37 AM	#8
Damien Roche Ivory Rock Media War Room Member Join Date: Oct 2007 Location: Outside The Box Posts: 974 Thanks: 128 Thanked 93 Times in 63 Posts Social Networking Contact Info	Re: Decent amount of seed money? Thanks for the advice! I'd say this 'seed' money would go straight into my education. $1000 sounds good, and I'd although I'd be careful not to squander, I wouldn't be at a loss if it disappeared. So long as I learn something. I think first priority would be getting accepted into a couple of networks. I know there is plenty of info on how to go about that so I won't pester. Thanks again.
	Need a website or custom web application? Want to develop the next big thing? => Scalable Websites & Applications (See Examples & Testimonials) <=

01-19-2012, 03:29 AM	#9
Max P HyperActive Warrior War Room Member Join Date: Jan 2010 Posts: 318 Thanks: 10 Thanked 37 Times in 35 Posts	Re: Decent amount of seed money? $1000 is a good sum of money to start with as seed capital. Having said that, it is important to have a source of income that can fund your campaigns till the time your campaigns become profitable enough to fund themselves. In any business working capital is what sees you through rather than see capital. Some forums like PPC Coach have a section devoted to earning from free traffic sources so that you can easily fund your campaigns without falling short of money to pay your bills. It is also important to have someone guide you - you can take help from this forum or join paid PPC coaching.

01-19-2012, 03:36 AM	#10
jordanberg2311 Advanced Warrior Join Date: May 2010 Posts: 588 Thanks: 3 Thanked 82 Times in 67 Posts	Re: Decent amount of seed money? Really depends on your experience. Generally I would spend like $25-50 ($25 for smaller offer) to test out see if there's any conversions. If there isn't, kill it and move one to another offer If there's, spends 3x payout on each keyword, cut out the non converting. Stick to one traffic source

01-19-2012, 03:53 AM	#11
Trevor Stay True To Yourself War Room Member Join Date: Jul 2010 Location: Does It Matter? You Can Work Everywhere! Posts: 666 Blog Entries: 2 Thanks: 79 Thanked 187 Times in 110 Posts Social Networking Contact Info	Re: Decent amount of seed money? If you are asking how much is an advisable sum of money to start with PPC to CPA, I would say it really depends on the niche, on the network, on the payout, etc., but generally, speaking, $300-400 can be enough for the start.
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