Damien Roche

I know, the higher the better. But what would you consider a good average ROI? What would be considered not worth it, and what would be considered a potential goldmine?

I saw that 30% is a good target.

Appreciate any input.

Not worth it = 5%?
Good = 30%?
Goldmine = 50%+?

I currently have hardly any figures so I'm looking for some advice based on experience. Thanks.

Newb 2 Ninja

I would also like to know this, personally I think if your making a profit it's good.

PPC-Coach

When you're first starting out, a good ROI is anything above 0.

When you have campaigns making money, a good ROI is anything equal to or above what your current lowest ROI is for any given campaign.

There's not set answer to this question, use the above as your guide.

silverace

Profit = profit. I'd pick a campaign with 10% ROI which is really well scalable anyday over a campaign with low volume and 80% ROI

MakeMoneyJames

It depends on each person. Im more focused on profits and not so much percent of ROI.

Any profit is good and whatever you are okay with and comfortable spending is totally up to you.

Some people don't want to risk spending 2,000 a day for a "small" ROI. Even though most of the time networks will always pay, there is always a risk that a company MAY NOT pay you. Its happened with some of the top CPA companies out there (COPEAC, Azoogle, and pretty sure CXDigital).

At the end of the day, its about the risk you're willing to take on your money for a certain ROI - which is different for each person. No real set answer to this question.

But if you are doing volume one of the best things you can do is spread the money over multiple networks. It spreads the risk you take in case a network goes under or doesnt want to pay.

williamrs

I think it depends on many factors...

For example, on FB the ROI isn't very consistent, it tends to have some fluctuation, so anything below 40% is probably not good, because you can have some days when you will break-even.

Also, in my case I have to pay a lot of taxes (this is the biggest problem of living in Brazil, the country is great but the government practically steals our money with abusive taxes), so I hardly work with anything below 40%, ideally 60% (they charge some taxes based on revenue :/).

The volume is also another factor, the more volume the lower can be the ROI.

So, there are many factors involved and it's tough to give an exact answer to your question.


W

steve m

I would say it all depends on the volume.

Even a ROI of 5% of a massive campaign can be a hell of a lot of money.

I'm only just starting on my CPA venture, but will see how it goes.

ccleaner

PPC-Coach

ROI is the measure used when you have to decide which of 20 campaigns you want to focus on.

If you only have one campaign running, then ROI isn't really the measure you'd be looking at. You'd be looking at profit more because there's nothing to compare ROI to.

chad3623wiley

%10-20 is fair in my opinion

mtmjohn

Couldn't agree more. Volume FTW

outwest

Makes sense, Massive campaign low return is ok

jordanberg2311

300% ROI for me..

but scaling is another thing.
e.g. with $5 you make $15 and stuck there ..is no good..if you cant make it big

Trevor

First focus on makin your campaign profitable. Then optimize, test and track everything and work your ROI up to the skies.

On FB, I am quite happy with ROI above 60%.

Kass

Totally agree. On small budget i'm looking for 200% min.
If we are talking about daily turnover more than $100 then 30% is OK

silverace

We can all post parts from the dictionary or we could try to add something usefull to the forum

pacelattin

5% ROI can be great. Even if that is per month, that equals actually 5x12=60% ROI per year. Banks pay a max of 1% return per YEAR.

Think of it that way.