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Old 01-26-2012, 07:27 PM   #1
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Default Question about Facebook Ads

This ad targets 144,220 users
Suggest bid is $0.14 - $0.39 and my bid is $0.20

I have been running this ad for 2 days now and campaign only reached 4 people. What is going on?

all my other campaign has been like stopped also. The other campaigns reached around 20k people a day with around 50-100 clicks a day.
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Old 01-26-2012, 07:31 PM   #2
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Default Re: Question about Facebook Ads

Perhaps Facebook has detected your activity and disabled your ads somehow. Quite an intrigue.

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Old 01-26-2012, 08:10 PM   #3
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Default Re: Question about Facebook Ads

Nope. They haven't disabled my ads. I still get 1-2 clicks a day... that is very low.

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Perhaps Facebook has detected your activity and disabled your ads somehow. Quite an intrigue.
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Old 01-26-2012, 08:25 PM   #4
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Default Re: Question about Facebook Ads

maybe you should expand your reach not sure
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Old 01-26-2012, 08:49 PM   #5
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Default Re: Question about Facebook Ads

I would try to pause and re-run the entire campaign to see if this is a kind of temporary maintenance somehow. If this does not help, I would suggest replacing text or pic and starting a new one.

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Old 01-26-2012, 08:58 PM   #6
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Default Re: Question about Facebook Ads

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Originally Posted by Fary View Post
I would try to pause and re-run the entire campaign to see if this is a kind of temporary maintenance somehow. If this does not help, I would suggest replacing text or pic and starting a new one.
Already tried. Changed both pic and text and still no luck.

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maybe you should expand your reach not sure
Extended reach too.
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Old 01-27-2012, 02:38 AM   #7
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Default Re: Question about Facebook Ads

Create totally new campaign. Making another ad in same campaign behaves just like what you described.

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Old 01-27-2012, 08:17 AM   #8
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Default Re: Question about Facebook Ads

Try increasing your bid price to see what happens

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Old 01-27-2012, 05:07 PM   #9
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Default Re: Question about Facebook Ads

Increasing your bid price should help. Do it gradually.
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Old 01-27-2012, 05:29 PM   #10
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Default Re: Question about Facebook Ads

Quote:
Originally Posted by Kwonyoo View Post
This ad targets 144,220 users
Suggest bid is $0.14 - $0.39 and my bid is $0.20

I have been running this ad for 2 days now and campaign only reached 4 people. What is going on?
So 4 impressions in 2 days? 0 clicks im assuming?

How many ads in the campaign?

Normally I always overbid to start off a campaign, but set the daily budget lower.

The reason behind this is Facebook will start to show your ad sooner since you are bidding so high (I bid more than the suggested bid). This will allow you to build a a CTR and then you can start to lower you bids based on the CTR.

So I bid high, low daily budget. If you don't do a low daily budget you can get hundreds of clicks in the matter of seconds and pausing can take another couple mins so you could spend hundreds of dollars in a very short time if you don't cap the daily budget lower.

And sometimes if you bid higher (in my experience) conversions are not as good, but when you lower the bid conversions get higher. Its possible Facebook will show your ad at a higher position when you bid higher getting clicks that may not be as interested... Just a theory.

Report back, let us know how it goes!
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Old 01-27-2012, 05:35 PM   #11
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Default Re: Question about Facebook Ads

I've noticed Facebook is sensitive to change... if you leave something running for 2 weeks or so with no changes, they will slowly reduce ad delivery.

Thought about switching to CPM bidding?
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Old 01-27-2012, 06:07 PM   #12
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Default Re: Question about Facebook Ads

I had a client with an approved campaign that was very successful... and when he resubmitted the same campaign it was rejected over 20 times.

I don't think Facebook has it together... seems very arbitrary to me.
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Old 01-27-2012, 08:22 PM   #13
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Default Re: Question about Facebook Ads

Quote:
Originally Posted by harrisunderwork View Post
Create totally new campaign. Making another ad in same campaign behaves just like what you described.
I have created another one with CPM this time. Will see how it goes.

Quote:
Originally Posted by ChrisBa View Post
Try increasing your bid price to see what happens
Did. Raised to max suggested bids to start off the campaign.

Quote:
Originally Posted by Smilix View Post
Increasing your bid price should help. Do it gradually.
Did. Raised to max.

Quote:
Originally Posted by MakeMoneyJames View Post
So 4 impressions in 2 days? 0 clicks im assuming?

How many ads in the campaign?

Normally I always overbid to start off a campaign, but set the daily budget lower.

The reason behind this is Facebook will start to show your ad sooner since you are bidding so high (I bid more than the suggested bid). This will allow you to build a a CTR and then you can start to lower you bids based on the CTR.

So I bid high, low daily budget. If you don't do a low daily budget you can get hundreds of clicks in the matter of seconds and pausing can take another couple mins so you could spend hundreds of dollars in a very short time if you don't cap the daily budget lower.

And sometimes if you bid higher (in my experience) conversions are not as good, but when you lower the bid conversions get higher. Its possible Facebook will show your ad at a higher position when you bid higher getting clicks that may not be as interested... Just a theory.

Report back, let us know how it goes!
Did as you told. Bid increased to maximum suggesting bid. Currently running two campaigns for this. One with CPC and other with CPM.

Quote:
Originally Posted by SEMScum View Post
I've noticed Facebook is sensitive to change... if you leave something running for 2 weeks or so with no changes, they will slowly reduce ad delivery.

Thought about switching to CPM bidding?
I do check out daily since I do promote few other offers as well. Need to keep track of them.

Quote:
Originally Posted by Calskinator View Post
I had a client with an approved campaign that was very successful... and when he resubmitted the same campaign it was rejected over 20 times.

I don't think Facebook has it together... seems very arbitrary to me.
Same. I had few campaigns that got rejected by switching CPC and CPM. They don't even allow to edit the ad so I had to create a new one.
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Old 01-28-2012, 01:43 AM   #14
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Default Re: Question about Facebook Ads

Quote:
Originally Posted by Kwonyoo View Post
Did as you told. Bid increased to maximum suggesting bid. Currently running two campaigns for this. One with CPC and other with CPM.
I've bidded double and more max suggest bid before.

Only because the campaign wasn't moving and I HATE waiting for a campaign to get started lol.. maybe it wasn't necessary, but just increase bid to double or more and see what happens (only if u have to).. This will atleast get the ad going, a CTR, and you will always be charged less than what you bid, when u bid so high.
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Old 01-28-2012, 04:27 AM   #15
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Default Re: Question about Facebook Ads

I would try to add 5 cents to the max suggested bid. Don't be afraid to bid high.

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