Pof click through rate

Adam Smith · 02-02-2012, 03:11 PM

I'm currently testing a new campaign but I was wondering what a good CTR for a creative was?

Ie how do I know when iv found a winner?

Aniket · 02-02-2012, 09:11 PM

Never tried POF but CTR above 0.2 will be good.(from my FB PPC experience)

thetrafficguy · 02-02-2012, 09:38 PM

When you're profitable you know you're doing good.

Keep split testing till you get the highest CTR while maintaining a high conversion rate.

CTR is important but only when looking at the bigger picture and the rest of the stats together.

Most of my winners on POF are around .1% to .5% CTR, but that's not what I look at.

And as I optimize my CTR gets higher and higher FYI.

Aniket -- A good CTR varies on each traffic source. For example on Pulse traffic a CTR of .05% is pretty good. Small site buys I expect way higher, and so on...

silverace · 02-02-2012, 11:48 PM

on POF you should aim for 0.15%, but basically everything that makes a profit is good in the end

mtmjohn · 02-03-2012, 12:00 AM

Quote:

Originally Posted by silverace

on POF you should aim for 0.15%, but basically everything that makes a profit is good in the end

Agreed. Any profitable CTR is a good CTR

TomFang · 02-03-2012, 10:10 AM

Generally speaking you want at least 0.1% CTR. However, like others have mentioned the only thing you care about at the end of the day is profit. So, you should use ROI to gauge whether or not your ad is a good ad EVENTUALLY. In the beginning, you might want to cut ads with low CTR's because CHANCES ARE they will probably perform worse than those with high CTR's. To really determine whether an ad is likely a long term performer, you need at least 10,000 impressions IMO. The more data you have, the more significant your ROI is.

Hope that makes sense.

-Tom

02-02-2012, 03:11 PM	#1
Adam Smith HyperActive Warrior War Room Member Join Date: Apr 2011 Posts: 133 Thanks: 2 Thanked 13 Times in 10 Posts	Pof click through rate I'm currently testing a new campaign but I was wondering what a good CTR for a creative was? Ie how do I know when iv found a winner?
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02-02-2012, 09:11 PM	#2
Aniket HyperActive Warrior Join Date: Jun 2010 Posts: 136 Thanks: 4 Thanked 10 Times in 10 Posts	Re: Pof click through rate Never tried POF but CTR above 0.2 will be good.(from my FB PPC experience)
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02-02-2012, 09:38 PM	#3
thetrafficguy HyperActive Warrior War Room Member Join Date: Sep 2011 Location: Miami FL Posts: 193 Thanks: 7 Thanked 39 Times in 33 Posts Social Networking	Re: Pof click through rate When you're profitable you know you're doing good. Keep split testing till you get the highest CTR while maintaining a high conversion rate. CTR is important but only when looking at the bigger picture and the rest of the stats together. Most of my winners on POF are around .1% to .5% CTR, but that's not what I look at. And as I optimize my CTR gets higher and higher FYI. Aniket -- A good CTR varies on each traffic source. For example on Pulse traffic a CTR of .05% is pretty good. Small site buys I expect way higher, and so on...
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02-02-2012, 11:48 PM	#4
silverace The Flying Dutchman War Room Member Join Date: Jan 2011 Location: Holland Posts: 277 Thanks: 10 Thanked 38 Times in 30 Posts	Re: Pof click through rate on POF you should aim for 0.15%, but basically everything that makes a profit is good in the end
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02-03-2012, 10:10 AM	#6
TomFang Friend Join Date: Jan 2012 Location: Chicago Posts: 164 Thanks: 11 Thanked 19 Times in 14 Posts Contact Info	Re: Pof click through rate Generally speaking you want at least 0.1% CTR. However, like others have mentioned the only thing you care about at the end of the day is profit. So, you should use ROI to gauge whether or not your ad is a good ad EVENTUALLY. In the beginning, you might want to cut ads with low CTR's because CHANCES ARE they will probably perform worse than those with high CTR's. To really determine whether an ad is likely a long term performer, you need at least 10,000 impressions IMO. The more data you have, the more significant your ROI is. Hope that makes sense. -Tom
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