Adam Smith

So, so having posted my first campaign and learning quite a few top tips I decided to jump back in with another campaign... and here are the results:

Offer - Christian Dating
Payout - $2.75
Total spent - $8.81
Total made - $0.00

Creatives - 12 - 6 are with 1 ad copy but different photos and the other 6 are with a different ad copy. The first 6 are numbered a1-a6 and the second 6 are numbered b1-b6.

Here are the figures for each:

a1 - 1143 imp - 3 clicks - 0.262% CTR
a2 - 1149 imp - 1 clicks - 0.087% CTR
a3 - 1137 imp - 3 clicks - 0.264% CTR
a4 - 1111 imp - 0 clicks - 0.000% CTR
a5 - 1114 imp - 0 clicks - 0.000% CTR
a6 - 1125 imp - 0 clicks - 0.000% CTR

b1 - 1215 imp - 0 clicks - 0.000% CTR
b2 - 1158 imp - 1 clicks - 0.086% CTR
b3 - 1160 imp - 0 clicks - 0.000% CTR
b4 - 1183 imp - 0 clicks - 0.000% CTR
b5 - 1127 imp - 1 clicks - 0.089% CTR
b6 - 1126 imp - 2 clicks - 0.178% CTR

The Ad copy for numbers A are:

Handpicked Men Chosen By God.
Are you looking for a devoted Christian husband? Join us and find your perfect match - let God guide you today! Believe!!

The Ad copy for numbers B are:

Devoted Men Chosen By God.
Meet forgiving, loving, creative and smart men who you can feel comfortable with and enjoy yourself. Let God guide you today!

My targeting are:
Female
UK
20 - 39

The break down for clicks in regards of age:

20-29 - 0.42857%
30-39 - 0.57143%

So where do I go from here?

1. Is it worth carrying on with this offer as I have not had any conversions?
2. At this point do I drop all of the creatives that have not had any clicks?
3. Do I just target 30-39 year olds and this has had the higher clicks?

Jobfreetop

The conversion you are requiring is quite high. Very roughly, if you pay $80 for 130 clicks, you require 40 conversions to make a profit = approx 1 in 3 must convert for you.

I am open to being wrong on the above, it's all mentally calculated without effort.

So far you've had about 13 page visits and no conversions.

I'm no expert on online advertising, but I think you need to look at other advertising networks which will offer you clicks for a lower CPC.

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TomFang

Yes, drop all ads that don't have clicks. But you need to pause the campaign and upload more ads. You would be running too few ads.

Don't just target where 30-39. You don't have nearly enough data to do anything with it.

-Tom

Tom Fang | iPyxel Creations | POF 7-Day Mastery Guide - featured in Ben's POF Blog

TomFang

That's why we optimize...

Tom Fang | iPyxel Creations | POF 7-Day Mastery Guide - featured in Ben's POF Blog

Adam Smith

Thanks Tom - I'll add more creatives and then head back with the results.

I really appreciate your help Tom - im determined to make this work and Ill keep trying until it clicks

pacelattin

I don't think Christians go to PoF, but I could be wrong. I'd advertise on conservative websites...

Use pictures of women without any teeth, in ugly dresses... works well

TomFang

Don't forget cross-eyed women, 3-boobed women, and girls with a baby arm.

In all seriousness, Christian is a targeting option in POF, but I do agree POF is a bit "ghetto". The Christians might not be too serious about it.

-Tom

Tom Fang | iPyxel Creations | POF 7-Day Mastery Guide - featured in Ben's POF Blog