futurepocket

I understand the whole concept of making landing pages -- done it several times but only for offers that are trying to sell something. How would I make (and is it even necessary to make) landing pages for offers that only require email submit or sign-ups? For example, look at this offer:

How exactly would I create a squeeze/landing page for that offer? Can anyone guide me to some examples of landing/squeeze pages that aren't necessarily for selling stuff? That is the ONLY thing I am confused on when it comes to paid marketing -- and I would direct link but too many rejections from FB ads and adwords. Anyone?

Also wondering -- for an offer like that, say I make a squeeze page... get the person's email address ... then what? Do I redirect them to that offer :S? Anyone mind explaining that a little bit? Should I make a separate squeeze/landing page for EACH of these small offers or can I incorporate multiple offers onto one page. Can someone guide me towards some sort of FULL guide towards creating landing/squeeze pages (not on how to make them but how they are supposed to be for different kinds of offers).

TopKat22

I do not ever like to send traffic directly to someone elses offer. However, I also do not want to have to buy domains for all these offers.

However, I still build a list.

I was just using this regular facebook fan pages to get people on my lists but then I found this on here:
Viral Facebook Fanpage Builder for online and offline business

and now add this to the fanpages to help them go viral.

Even if the offers are just put in an email address, they have somethiing in common.

Find the thing in common and create pages around that and then get them on your list and promote to them that way.

That way, you can promote to them CPA programs and other programs too because they are on your list.

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futurepocket

So let me see if I've got this down; basically I am supposed to find a commonality between these kinds of small offers and make a landing/squeeze page based off that? So for example, a headline could be "learn insider secrets to making money online" and then use that page to collect people's email addresses? Could that page be used as well to directly market those offers (since I will be doing PPC campaigns)?

Could you give me some examples of landing/squeeze pages that promote 'small' offers like this?

I also had another question... so apparently http://www.campaignmonitor.com/ is considered a landing/squeeze page for this software. Would I have to create such comprehensive pages for high converting offers (like trial downloads or purchases)?

Can I get some examples of landing/squeeze pages that promote 'high converting' offers?

TopKat22

You can create the squeeze page or fan page to collect the name and email address and then I would only promote one offer at a time.

It would be very difficult to make something seem important, special, or vital if you included it a lot of other offers.

I could not refer you to my pages without giving away my niches and I don't know of others without looking for them.

It really is not hard to do once you have the niche selected and some content. I could get one up in about 15-20 minutes and generally make some money within a few hours.

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futurepocket

Could you re-read the above post... I completely edited it :P. It's okay if you can't provide specific examples, I understand but could you just answer the other questions?

So there are no point of having landing pages essentially? Just have squeeze pages?

TopKat22

So let me see if I've got this down; basically I am supposed to find a commonality between these kinds of small offers and make a landing/squeeze page based off that?

Yes

So for example, a headline could be "learn insider secrets to making money online" and then use that page to collect people's email addresses?

Yes


Could that page be used as well to directly market those offers (since I will be doing PPC campaigns)?

I suppose you can but I would not. I think the most effective squeeze pages only have one thing on them and that is for the person to sign up to get something very valuable.

Could you give me some examples of landing/squeeze pages that promote 'small' offers like this?

Answered before. :-)

I also had another question... so apparently http://www.campaignmonitor.com/ is considered a landing/squeeze page for this software. Would I have to create such comprehensive pages for high converting offers (like trial downloads or purchases)?

No. Not doing what I'm suggesting. That is an entire website, not a landing/squeeze page. Too much going on for someone to click on to get sign ups which is what I'm suggesting. Just create a simple landing page or a viral fan page for each offer or for a combination of offers that have something in common.

Once they are on your lists, you use each email as a mini sales page to promote only ONE offer and give them some value in between time.

Can I get some examples of landing/squeeze pages that promote 'high converting' offers?

Again, already answered.

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futurepocket

Perfect, that actually helped a lot. So you don't recommend ever making landing pages, just squeeze pages? I figure landing pages just promote an offer without trying to attain contact information -- is that worthless now a days?

TopKat22

To me, a landing page is a squeeze page. Otherwise, it is just another website or blog.

I always start with a landing page, promote it, then add a blog to the same domain name.

On the facebook fan pages that I use for my "squeeze page" I just post on the wall what I would be posting like on blogs. I find it easier because it is shorter posts.

However, I still keep up with my guideline of 90% value and only 10% promotion. Even if my "value" on the page is just good quotes on success or funny things (depending on the market).

I cannot say what is or is not worthless because it seems there are always examples of people who say they are being successful doing it one way or another.

I am only telling you what I know from my limited experience.

I have some friends who refer to me as an "expert" and I always say "no way".

One friend, particularly, will then say, are you making more than the national average? (a very low bench mark compared to what I've made and make in other arenas). If so, they say, then you are an expert in what you are doing.

LOL

I personally still do not think so.

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futurepocket

Hey TopKat, you really helped me out! After reading your responses I did some additional research online on squeeze pages and landing pages and finally understand the whole concept. The basic concept is this (and correct me if I am wrong):

-- make a squeeze page to collect the visitor's contact information in exchange for some extremely relevant information (to the offer), and then upon email submit, either redirect them to the offer or just end it then and there?
-- apparently, some people redirect to the offer and then send them an email still trying to convince them of that offer while still giving the information that was promised.
-- just one question regarding this: do you just offer lets say a newsletter subscription (if you have a good website to back up your claims) or perhaps a helpful eBook you wrote?

And again, for the small offers, I wouldn't really bother sending one offer at a time through emails... should the low payout offers be promoted through email in mass quantity (for example just some ads at the bottom of the newsletter? OR just talk about a few of those offers in the email and consistently email those offers? basically, only one SMALL offer per email or multiple SMALL offers per email?

TopKat22

Again, I would only do one offer at a time and maybe you could have a P.S. that says Check out our other valuable offers and have them click another page where you have all the links with a very enticing paragraph on each. You can split test this and also keep tweaking it to see what works.

The first step though is to get signups.

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futurepocket

Alright, I guess there's going to be a lot of split testing for me.

In terms of auto-responding via Aweber, any tips on what type of message I should put on the auto-responder? Just say thank you for subscribing etc etc?

TopKat22

The first email you send after they subscribe is the most important because it is the one that will have the highest open rate.

Welcome and thank them for subscribing.

Whatever you are giving away, make sure to give it to them within the first few paragraphs.

Then I give them information about what valuable information is coming in future emails.

Then, if appropriate, and it will help them and is in alignment with the free item, give them the offer and explain why it is great for them. If not appropriate, then just end the email and maybe put an offer in the P.S.

However, have some kind of link that you can track in the email because right away you can see your open and click through rate and tweak it as necessary.

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simonrv

This seems to be a helpful thread for me. I've been planning to create landing page with link directly to the offer and now I realize that it's better if I ask name and email first so they will become one of my subscribers.

kenrey3

Great thread! The replies have been extremely helpful.

TopKat22

Yes. The top marketers I got my training from said never send traffic to a site you do not own and to always build a list first.

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