Future of PPC with Yahoo/Bing could be cloudy...

MTVida · 02-10-2012, 04:13 PM

This from an email I just received:

Quote:

Online Advertising no Longer in Yahoo's Future

It's been only three days since we last wrote about Yahoo, but it looks like change is happening quickly at the online advertising giant.

Or should we say, former online advertising giant?

That’s because the Wall Street Journal reported yesterday CEO Scott Thompson wants to “push the Internet company away from its advertising roots and get more of its revenue from fees and commissions."

Turning away from the segment of your business that generated 78% ($3.4 billion) of your revenue last year is bold. But understandable since Yahoo’s online advertising sales have been flat compared to Google and Facebook.

This is the biggest news to come out of Yahoo since Thompson was named CEO last month. Bigger than Chairman Roy Bostock and three other board members resigning on Tuesday; and bigger than yesterday’s news that Yahoo’s search traffic is tanking.

Neither of those items was all that surprising. But signaling such a major shift in its business model is an extremely bold move. Thompson was clearly brought into Yahoo in order to shake things up, and now he is.

The email was from a ppc competitor of Yahoo's, so I checked out the Wall Street Journal Article. It's not as difinative, but it does sound like they want to gradually move out of advertising as their primary revenue source. See the article here.

So if we're saying goodbye to Yahoo/Bing, that will make Big G the only top-tier search option for PPC...

That, I don't like.

PPC-Coach · 02-10-2012, 04:38 PM

If I were CEO of Yahoo, I'd make them the biggest affiliate in the world.

MTVida · 02-10-2012, 04:56 PM

Quote:

Originally Posted by PPC-Coach

If I were CEO of Yahoo, I'd make them the biggest affiliate in the world.

I'd be set for life if I could get them my referral link!

videolover7 · 02-10-2012, 09:32 PM

Don't sweat it MTVida. Bing is owned by Microsoft, not Yahoo. And much of the search traffic Yahoo is losing is being picked up by Bing.

Only a blithering idiot would flush $3.4 billion down the toilet.

Don't expect it... the shareholders won't let it happen.

My opinion.

VL

02-10-2012, 04:38 PM	#2
PPC-Coach Senior Warrior Member War Room Member Join Date: Sep 2007 Location: , , . Posts: 2,553 Thanks: 44 Thanked 663 Times in 379 Posts	Re: Future of PPC with Yahoo/Bing could be cloudy... If I were CEO of Yahoo, I'd make them the biggest affiliate in the world.

02-10-2012, 09:32 PM	#4
videolover7 HyperActive Warrior Join Date: Jan 2012 Posts: 203 Thanks: 8 Thanked 76 Times in 53 Posts	Re: Future of PPC with Yahoo/Bing could be cloudy... Don't sweat it MTVida. Bing is owned by Microsoft, not Yahoo. And much of the search traffic Yahoo is losing is being picked up by Bing. Only a blithering idiot would flush $3.4 billion down the toilet. Don't expect it... the shareholders won't let it happen. My opinion. VL