CAn Some one explain EPC to me?

Charles Montgomery · 03-26-2009, 08:53 PM

I thought that I read on commission junction that EPC was the amount you could make per 100 visitors. That always turned me off.

I was looking at some CPA offers with another network, and I thought they said EPC was the average amount you can make per click to the offer page.

So, given the example below what does it mean.

CPA offer says $3.53 EPC

What does that mean?

Harvey Affcash · 03-26-2009, 09:00 PM

Equal Per Capita

Or, how much you get from 1,000 visitors, as worked out on the networks average.
EPC is what you should really be looking at, not how much something nets you per sale, if you have any kind of decent traffic.

Charles Montgomery · 03-26-2009, 09:06 PM

Quote:

Originally Posted by Harvey Affcash

Equal Per Capita

Or, how much you get from 1,000 visitors, as worked out on the networks average.
EPC is what you should really be looking at, not how much something nets you per sale, if you have any kind of decent traffic.

So in the above example, that would be $3.53 per 1000 visitors? If I got 1000 visitors to the offer, I would make around $3.53?

Robert_Rand · 03-26-2009, 09:09 PM

EPC = Earnings Per Click

The way you find it is by dividing revenue by the number of clicks (revenue/# of clicks)

For example, 100 clicks and $60 in revenue

EPC = .60

When you look at your stats in your affiliate network you'll see it's automatically calculated for you.

Charles Montgomery · 03-26-2009, 09:22 PM

Quote:

Originally Posted by Robert_Rand

EPC = Earnings Per Click

The way you find it is by dividing revenue by the number of clicks (revenue/# of clicks)

For example, 100 clicks and $60 in revenue

EPC = .60

When you look at your stats in your affiliate network you'll see it's automatically calculated for you.

O...M...G!!!

See how different those two responses are? What does $3.53 epc mean - $35.30 per 100 clciks? Is $3.53 epc good or bad? How do I judge?

Robert_Rand · 03-26-2009, 09:30 PM

Quote:

Originally Posted by Charles Montgomery

O...M...G!!!

See how different those two responses are? What does $3.53 epc mean - $35.30 per 100 clciks? Is $3.53 epc good or bad? How do I judge?

No, it means $353.00 per 100 clicks. Have you looked at your stats? It's all right there in black and white.

Is $3.53 good? Well, it depends on how much your paying for traffic but generally speaking... YES.

Nrat · 03-26-2009, 09:43 PM

i've always wondered what that means, glad I read this post

Nancy

Charles Montgomery · 03-26-2009, 09:47 PM

Quote:

Originally Posted by Robert_Rand

No, it means $353.00 per 100 clicks. Have you looked at your stats? It's all right there in black and white.

Is $3.53 good? Well, it depends on how much your paying for traffic but generally speaking... YES.

I do not have stats, yet. It is an offer I am looking to promote. That is why I am confused.

honestbizpro · 03-26-2009, 10:44 PM

Couple more EPC resources for you.

Calculating the perfect affiliate CPA | Blog | Econsultancy

Another FAQ from the Affiliates - What is EPC? - Affiliate Marketing Forum

Drew Castle · 03-26-2009, 11:12 PM

Simplest way I know how to explain it:

EPC = Earnings Per Click

Meaning, for every click you receive, that is how much you earn.

So, let's say you've received 100 clicks and made $10.

10/100 = $0.10 per click. $0.10 = EPC.

Now, ideally what you would want to do is have your PPC costs under $0.10, so you turn a profit.

aekaplan · 03-27-2009, 12:13 AM

This was confusing for me too. CJ.com has its own measurement for EPC. for them, it's earnings for every 100 clicks. So an earnings per click of $3.53 is terrible. It means you're making 3.53 cents every click.

However, most other ad networks don't work that way. for them, EPC actually means Earnings per Click. If you were making $3.53 in that regard, then you would be one happy affiliate ;-)

I hope that helps!

bannor32 · 03-27-2009, 12:46 AM

Not sure how other networks calculate EPC but on Ebay Partner Network EPC = amount earned per 100 clicks. An EPC of $10 means that for every 100 clicks you send to Ebay auctions you made $10.

lakshaybehl · 03-27-2009, 05:05 AM

Different companies use the term EPC for different meanings.

When EPC is high... Like $10 or above, then you can pretty much be sure that its earnings per 100 clicks. When it is low... Like $1... then its earning per click.

Simple?

If in doubt, ask your AM!

-Lakshay

03-26-2009, 08:53 PM	#1
Charles Montgomery Internet Equals Money War Room Member Join Date: Oct 2008 Location: Alabama Posts: 901 Thanks: 106 Thanked 124 Times in 85 Posts Contact Info	CAn Some one explain EPC to me? I thought that I read on commission junction that EPC was the amount you could make per 100 visitors. That always turned me off. I was looking at some CPA offers with another network, and I thought they said EPC was the average amount you can make per click to the offer page. So, given the example below what does it mean. CPA offer says $3.53 EPC What does that mean?

03-26-2009, 09:00 PM	#2
Harvey Affcash Active Warrior Join Date: Mar 2009 Posts: 58 Thanks: 1 Thanked 2 Times in 2 Posts	Re: CAn Some one explain EPC to me? Equal Per Capita Or, how much you get from 1,000 visitors, as worked out on the networks average. EPC is what you should really be looking at, not how much something nets you per sale, if you have any kind of decent traffic.
	Affiliation Cash - Reliable CPA payouts for over 4 years

03-26-2009, 09:09 PM	#4
Robert_Rand HyperActive Warrior Join Date: Feb 2009 Posts: 118 Thanks: 21 Thanked 12 Times in 11 Posts	Re: CAn Some one explain EPC to me? EPC = Earnings Per Click The way you find it is by dividing revenue by the number of clicks (revenue/# of clicks) For example, 100 clicks and $60 in revenue EPC = .60 When you look at your stats in your affiliate network you'll see it's automatically calculated for you.

03-26-2009, 09:43 PM	#7
Nrat Warrior Member Join Date: Mar 2009 Location: Ontario,canada Posts: 3 Blog Entries: 1 Thanks: 0 Thanked 1 Time in 1 Post	Re: CAn Some one explain EPC to me? i've always wondered what that means, glad I read this post Nancy

03-26-2009, 10:44 PM	#9
honestbizpro Senior Warrior Member War Room Member Join Date: Mar 2007 Location: , , . Posts: 2,212 Thanks: 95 Thanked 240 Times in 154 Posts	Re: CAn Some one explain EPC to me? Couple more EPC resources for you. Calculating the perfect affiliate CPA \| Blog \| Econsultancy Another FAQ from the Affiliates - What is EPC? - Affiliate Marketing Forum
	HOW I CASHED IN WITH CPA OFFER$

03-26-2009, 11:12 PM	#10
Drew Castle MakeYourOwnMiniSite.com War Room Member Join Date: Feb 2009 Posts: 368 Blog Entries: 6 Thanks: 89 Thanked 42 Times in 36 Posts	Re: CAn Some one explain EPC to me? Simplest way I know how to explain it: EPC = Earnings Per Click Meaning, for every click you receive, that is how much you earn. So, let's say you've received 100 clicks and made $10. 10/100 = $0.10 per click. $0.10 = EPC. Now, ideally what you would want to do is have your PPC costs under $0.10, so you turn a profit.

03-27-2009, 12:13 AM	#11
aekaplan HyperActive Warrior Join Date: Jan 2009 Posts: 146 Thanks: 25 Thanked 16 Times in 7 Posts	Re: CAn Some one explain EPC to me? This was confusing for me too. CJ.com has its own measurement for EPC. for them, it's earnings for every 100 clicks. So an earnings per click of $3.53 is terrible. It means you're making 3.53 cents every click. However, most other ad networks don't work that way. for them, EPC actually means Earnings per Click. If you were making $3.53 in that regard, then you would be one happy affiliate ;-) I hope that helps!
	Stress and Anxiety Free Blog Aekaplan Learns Internet Marketing - Check out the Blog!

03-27-2009, 12:46 AM	#12
bannor32 HyperActive Warrior Join Date: Nov 2008 Posts: 182 Thanks: 1 Thanked 11 Times in 10 Posts Contact Info	Re: CAn Some one explain EPC to me? Not sure how other networks calculate EPC but on Ebay Partner Network EPC = amount earned per 100 clicks. An EPC of $10 means that for every 100 clicks you send to Ebay auctions you made $10.
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03-27-2009, 05:05 AM	#13
lakshaybehl Serial Products Creator War Room Member Join Date: Jul 2008 Location: New Delhi , India... planning to move to Las Vegas in Nevada in US Posts: 1,835 Blog Entries: 12 Thanks: 179 Thanked 297 Times in 114 Posts Contact Info	Re: CAn Some one explain EPC to me? Different companies use the term EPC for different meanings. When EPC is high... Like $10 or above, then you can pretty much be sure that its earnings per 100 clicks. When it is low... Like $1... then its earning per click. Simple? If in doubt, ask your AM! -Lakshay
	Lakshay Behl and family Moving to US blog coming soon... Watch out THREE SPOTS ONLY: The Ultimate Copy Deal of 2009 ~~Traffic And Conversion - Lakshay Behl's Blog \|\| Myspace \|\| Facebook \|\| Tweet Me~~