Easy Way to Increase your CTR

aekaplan · 03-28-2009, 06:03 PM

Hey everyone! Here's an quick and easy tip to increase your click-through rate with Adwords, or any other ad service for that matter. Somewhere in your title, include either the ™ or ® symbol in your ad headline. I've seen my CTRs increase by 1% or more. If you don't think that's significant, then think of it this way:

Let's say you get 4,000 impressions on a given day in Adwords.

With a CTR of 2%, you get 80 clicks.

But if you can bump that to 3%, you get 120 clicks.

Let's say you've got a CPA product that converts every 20 clicks, paying you $30 bucks. And let's say you pay $.5 per click. That means when you spend $10, you make $30.

So with 40 additional clicks, you've got an additional $60 bucks in your pocket - for 1 day. And that's on top of what you made from the rest of your clicks. And obviously the theory remains the same when you scale your campaigns up.... you can see how increased CTRs can mean extra bank for you.

I've tested this and it works. So try it out and enjoy your higher CTR's! Best of luck.

Dan Sherman Marketing · 03-28-2009, 06:37 PM

Thanks for the idea

Samos · 03-28-2009, 07:09 PM

Thanks for the tip making a new ad variation now will post results soon

ShabirAli · 03-29-2009, 04:50 PM

Thanks for the tips bro , i will look forward to implement this matter.

AliciaSpringer · 03-29-2009, 05:38 PM

Interesting tactic, how long have you been noticing the increase in CTR? Has it been consistent? I've been looking for creative ways to increase CTR, and 1% is indeed significant. I'll probably give this a shot and see if it makes any different in my CTR.

mormel · 03-29-2009, 06:04 PM

Hi,

A good idea, though not new. Courses like Day Job Killer and Google Detective already pointed out that the use of numbers and symbols in your Adwords ad attract extra attention from surfers. Putting these in your ads wil stimulate your CTR significantly.

The same goes for other little tricks: 'Get Rich in 72 Hours' is far more impressive than 'Get Rich in 3 Days'. And 'Lose 20 Pounds in 30 Days' will get you a better CTR than 'Lose 10 Kilos in a Month'. That's only standard psychology.

Yours, warriorly, Ed

ways2earn · 03-29-2009, 06:47 PM

Quote:

Originally Posted by mormel

Hi,

A good idea, though not new. Courses like Day Job Killer and Google Detective already pointed out that the use of numbers and symbols in your Adwords ad attract extra attention from surfers. Putting these in your ads wil stimulate your CTR significantly.

The same goes for other little tricks: 'Get Rich in 72 Hours' is far more impressive than 'Get Rich in 3 Days'. And 'Lose 20 Pounds in 30 Days' will get you a better CTR than 'Lose 10 Kilos in a Month'. That's only standard psychology.

Yours, warriorly, Ed

Hi Mormel,

Thank you for the suggestions. Surely will check these tips and try to implement sooner than later.

ways2earn · 03-29-2009, 06:55 PM

I do have one question though. Is it legitimate way of using the trademarks and copywrite symbols in the Headline of the ad or some where in the ad copy?

Ron Killian · 03-29-2009, 09:42 PM

Even if it's an old trick, good one to me, thanks

Davmac40 · 03-29-2009, 11:02 PM

Sounds like a great idea and certainly worth trying ......... watch this space.

Davmac

Kay King · 03-29-2009, 11:17 PM

Quote:

Federal Registration Symbol ®

The traditional trademark symbol or federal registration symbol may be used once the mark is actually registered with the USPTO. Even though an application is pending, the registration symbol may not be used before the mark has actually become registered. The federal registration symbol should only be used on goods or services that are the subject of the federal trademark registration.

I doubt the above would be a problem - unless the practice became widespread in which case I would expect google to speak up about it.

kay

jiht76 · 03-30-2009, 12:26 AM

All and all I think it's a good tip.

Copyright simbol could be used also

SimonHarrison · 03-30-2009, 01:55 AM

Good tip........

honestbizpro · 04-07-2009, 04:13 PM

Is this still effective?

Love finding good ideas and putting my own spin on them!

aekaplan · 04-07-2009, 05:48 PM

It's given me a bump of .5 to 1% at times. The larger point is to catch the eye of whoever's browsing the ads, rather than the specific way of catching the eye.

Particularly if you're being places in the 6 or 7 spot, a little extra can help.

SimonHarrison · 04-09-2009, 04:01 AM

Quote:

Originally Posted by ben565

So how do you add symbols in to your ad.

Create and Use Copyright Symbols

Note, I'm actually now changing a few image ads I have to incorporate this, I saw a 0.2% CTR increase on a test, yawn yes, I know but it all ads up.

TonyDJackson · 04-09-2009, 07:44 AM

Thanks. Yes, I have found the same with the TM symbol. Just copy & paste it to the end of the title.

Also, a little trick I learned while at AC... Make the ad more personal and make yourself look dumb:

"i Was frustrated with being Fat, until I Learned these 10 little Secrets..." I tried it with a couple offers and my CTR jumped significantly.

Tony

Svennn · 04-09-2009, 08:56 AM

Great tip! Thank you.

ExtremeIM · 04-09-2009, 09:19 AM

It seems to be a good trick....I will be doing this today and will tell the rest members that this works for me or not....Lets see if this really helps to improve my Sites CTR!!!

03-28-2009, 06:03 PM	#1
aekaplan HyperActive Warrior Join Date: Jan 2009 Posts: 144 Thanks: 25 Thanked 16 Times in 7 Posts	Easy Way to Increase your CTR Hey everyone! Here's an quick and easy tip to increase your click-through rate with Adwords, or any other ad service for that matter. Somewhere in your title, include either the ™ or ® symbol in your ad headline. I've seen my CTRs increase by 1% or more. If you don't think that's significant, then think of it this way: Let's say you get 4,000 impressions on a given day in Adwords. With a CTR of 2%, you get 80 clicks. But if you can bump that to 3%, you get 120 clicks. Let's say you've got a CPA product that converts every 20 clicks, paying you $30 bucks. And let's say you pay $.5 per click. That means when you spend $10, you make $30. So with 40 additional clicks, you've got an additional $60 bucks in your pocket - for 1 day. And that's on top of what you made from the rest of your clicks. And obviously the theory remains the same when you scale your campaigns up.... you can see how increased CTRs can mean extra bank for you. I've tested this and it works. So try it out and enjoy your higher CTR's! Best of luck.

03-28-2009, 06:37 PM	#2
Dan Sherman Marketing Active Warrior War Room Member Join Date: Feb 2009 Posts: 85 Thanks: 11 Thanked 2 Times in 2 Posts	Re: Easy Way to Increase your CTR Thanks for the idea

03-28-2009, 07:09 PM	#3
Samos Active Warrior Join Date: Feb 2009 Posts: 46 Thanks: 24 Thanked 1 Time in 1 Post	Re: Easy Way to Increase your CTR Thanks for the tip making a new ad variation now will post results soon

03-29-2009, 04:50 PM	#4
ShabirAli Active Warrior Join Date: Nov 2008 Posts: 47 Thanks: 0 Thanked 1 Time in 1 Post	Re: Easy Way to Increase your CTR Thanks for the tips bro , i will look forward to implement this matter.

03-29-2009, 05:38 PM	#5
AliciaSpringer Active Warrior Join Date: Mar 2009 Location: Georgia Posts: 98 Blog Entries: 2 Thanks: 2 Thanked 4 Times in 4 Posts	Re: Easy Way to Increase your CTR Interesting tactic, how long have you been noticing the increase in CTR? Has it been consistent? I've been looking for creative ways to increase CTR, and 1% is indeed significant. I'll probably give this a shot and see if it makes any different in my CTR.

03-29-2009, 06:04 PM	#6
mormel HyperActive Warrior War Room Member Join Date: Jun 2007 Location: The Netherlands Posts: 138 Thanks: 100 Thanked 14 Times in 13 Posts Social Networking Contact Info	Re: Easy Way to Increase your CTR Hi, A good idea, though not new. Courses like Day Job Killer and Google Detective already pointed out that the use of numbers and symbols in your Adwords ad attract extra attention from surfers. Putting these in your ads wil stimulate your CTR significantly. The same goes for other little tricks: 'Get Rich in 72 Hours' is far more impressive than 'Get Rich in 3 Days'. And 'Lose 20 Pounds in 30 Days' will get you a better CTR than 'Lose 10 Kilos in a Month'. That's only standard psychology. Yours, warriorly, Ed
	Get my WSO: The PPC Horizon Report (http://www.warriorforum.com/warrior-...ney-table.html) Read Why You PPC'ers Are Leaving Money on the Table!

03-29-2009, 06:55 PM	#8
ways2earn Warrior Member Join Date: Dec 2008 Location: Hyderabad, INDIA Posts: 22 Thanks: 14 Thanked 1 Time in 1 Post Social Networking	Re: Easy Way to Increase your CTR I do have one question though. Is it legitimate way of using the trademarks and copywrite symbols in the Headline of the ad or some where in the ad copy?

03-29-2009, 09:42 PM	#9
Ron Killian Senior Warrior Member War Room Member Join Date: Jun 2007 Location: Arkansas, USA. Posts: 1,518 Blog Entries: 17 Thanks: 86 Thanked 124 Times in 98 Posts Social Networking Contact Info	Re: Easy Way to Increase your CTR Even if it's an old trick, good one to me, thanks
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03-29-2009, 11:02 PM	#10
Davmac40 Active Warrior War Room Member Join Date: Sep 2008 Location: Sydney, Australia Posts: 91 Thanks: 78 Thanked 13 Times in 10 Posts	Re: Easy Way to Increase your CTR Sounds like a great idea and certainly worth trying ......... watch this space. Davmac

03-30-2009, 12:26 AM	#12
jiht76 Active Warrior Join Date: Apr 2007 Location: Quito, Ecuador. Posts: 49 Thanks: 9 Thanked 5 Times in 4 Posts	Re: Easy Way to Increase your CTR All and all I think it's a good tip. Copyright simbol could be used also

03-30-2009, 01:55 AM	#13
SimonHarrison Senior Warrior Member War Room Member Join Date: Jul 2008 Location: Location, Location. Posts: 2,066 Thanks: 246 Thanked 446 Times in 266 Posts	Re: Easy Way to Increase your CTR Good tip........

04-07-2009, 04:13 PM	#14
honestbizpro Senior Warrior Member War Room Member Join Date: Mar 2007 Location: , , . Posts: 3,842 Thanks: 195 Thanked 509 Times in 316 Posts	Re: Easy Way to Increase your CTR Is this still effective? Love finding good ideas and putting my own spin on them!
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04-07-2009, 05:48 PM	#15
aekaplan HyperActive Warrior Join Date: Jan 2009 Posts: 144 Thanks: 25 Thanked 16 Times in 7 Posts	Re: Easy Way to Increase your CTR It's given me a bump of .5 to 1% at times. The larger point is to catch the eye of whoever's browsing the ads, rather than the specific way of catching the eye. Particularly if you're being places in the 6 or 7 spot, a little extra can help.

04-09-2009, 07:44 AM	#17
TonyDJackson TonyDJackson Join Date: Apr 2009 Location: Littleton, CO Posts: 39 Thanks: 6 Thanked 7 Times in 3 Posts Contact Info	Re: Easy Way to Increase your CTR Thanks. Yes, I have found the same with the TM symbol. Just copy & paste it to the end of the title. Also, a little trick I learned while at AC... Make the ad more personal and make yourself look dumb: "i Was frustrated with being Fat, until I Learned these 10 little Secrets..." I tried it with a couple offers and my CTR jumped significantly. Tony
	Tony Jackson, President MedicareNational.com We help boomers get the best Medigap coverage at the lowest price.

04-09-2009, 08:56 AM	#18
Svennn Warrior Member Join Date: Apr 2009 Posts: 9 Thanks: 1 Thanked 0 Times in 0 Posts	Re: Easy Way to Increase your CTR Great tip! Thank you.
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04-09-2009, 09:19 AM	#19
ExtremeIM Banned Join Date: Apr 2009 Location: NYC Posts: 62 Thanks: 0 Thanked 0 Times in 0 Posts Contact Info	Re: Easy Way to Increase your CTR It seems to be a good trick....I will be doing this today and will tell the rest members that this works for me or not....Lets see if this really helps to improve my Sites CTR!!!