sOliver

Alright, I got my first $35 lead and spent only $6, pretty good ROI huh?

What I did after that:
- wrote down the keywords involved
- wrote down ad copy
- wrote down everything I could find that might be valuable


Now I had to switch the offer (because it's on hold) and that's how my campaign looks like now:

35 clicks - 0 conversions

The other one I started with:

10 clicks - 1 conversion



Where should I go from here? Should I try to rotate the offer again and hope for better conversions or are 35 clicks not enough data?

Actually it was pretty cool that I had to switch the offer because I was able to increase my CTR by 30% just because of that! That's of course an estimation but I'm pretty sure it's close.
BUT CTR is not everything! I need conversions not a 80% CTR.



Thanks for your help warriors!
I hope I can give something back as soon as I got this rolling

sOliver

IM Headlines

I'm assuming that you are driving traffic by PPC networks right? If that's the case then you're solid, just rinse and repeat

sOliver

Yup that's right.

Since I am relatively new I am just trying to be careful so that I do not spend too much without getting a good ROI.

I still need more experience with numbers. How many clicks will allow me to make an education decision? The CPC is pretty high. Already spent my first commission on getting clicks.
Will probably rotate the offers now.

ToughTurkey

35 clicks is too low to make any serious decisions about. $6 investment for $35 is great though. I would be cautious until you see a steady pattern of sales start to flow. Just keep an eye on the money going out by setting a daily limit if using adwords.

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Nick.A

So, you were only paying an average of $0.60 per click to begin with?

And now you are paying an average of $1 per click with no conversions for your second offer?

I think you should go back to your first offer. You say you had to switch the offer. Why?

As you quite rightly point out, a high CTR is useless if you have zero conversions.

Nick

Nick.A

Totally agree.

About 100 clicks is usually required before making a judgement, although at around $1 a click I can understand why you've paused. Set a budget and stick to it.

Still need to understand why you paused your original ad that was producing such a great ROI.

Nick

sOliver

My initial CPC was about 0,30€-0,40€ and it still is.
I had to switch the offers because the advertiser had problems with the backend, I did not switch the advert.

Would be great to switch back to the first offer now that I have a better CTR. At least I know how to get a better CTR for that offer now.

Nick.A

Oh, okay, I didn't realise it was the advertiser that was having problems. I thought you were split-testing 2 offers.

Nick

honestbizpro

Congrats sOliver!


What I would do is attempt to create unique content around that niche.

Put it on a blog and do some simple SEO for it and maybe even some social networking.

That way you can be getting totally free conversions and make money while you test your PPC strategies.

aekaplan

Klaxxon gives great advice here... best of luck!

sOliver

Thanks for the tips so far.

I had to stop my campaign now.
Overall I had 3 more conversions out of about 200 clicks.
My average CPC is 0,35€ so pretty high, I'm using google content network but can't get it lower for my keywords. My CTR is about 0,2% - 0,3

Although with that CTR a CPM campaign would have been cheaper I lost 10€ quickly from a CPM test campaign because with the same ad I only had a 0,01% CTR.

Because I completely forgot about taxes my campaign is not profitable (yet).


I will go for SEO now. Overall I spent about $160 for $120 in commission.
Do you think I should compile a list of sites that converted well and try a CPC placement campaign?

I also want to do media buy, any recommendations where I can buy cheap banner advertising ?