How many clicks without a sale before you drop a program?

suraja · 04-26-2009, 01:48 AM

I've been running a 125x125 banner on one of my sites and have accumulated over 200 clicks in the past couple weeks but absolutely no sales/commissions.

How long do you let a banner run before you dump it and replace it with something else?

I would have thought that I'd get at least a 0.5% conversion rate, but that hasn't happened.

Would appreciate any advice!

Hilal · 04-26-2009, 02:46 AM

Not more than 200 clicks, with no sales.

Try to change the banner. Use an eye catching one!

SimonHarrison · 04-26-2009, 03:09 AM

Quote:

Originally Posted by Hilal

Try to change the banner. Use an eye catching one!

That may ensure greater clicks, but it won't help him with his conversion issue.

SimonHarrison · 04-26-2009, 03:11 AM

Quote:

Originally Posted by suraja

I've been running a 125x125 banner on one of my sites and have accumulated over 200 clicks in the past couple weeks but absolutely no sales/commissions.

How long do you let a banner run before you dump it and replace it with something else?

I would have thought that I'd get at least a 0.5% conversion rate, but that hasn't happened.

Would appreciate any advice!

Hi Suraja,

It entirely depends on how much commision you're getting paid per sale/lead .

If you're trying to sell a $2000 course and you get paid $1000, then it may be worth allowing 500 clicks to transpire, if you're only getting paid $30, then I would say it's worth changing to something else.

You have to look historically at what your sites traffic converts at as well, is it qualified traffic, and so forth.

There are clicks, and then there are clicks....

PPC-Coach · 04-26-2009, 09:12 AM

Clicks don't matter, what you've spent and what your target roi is does.

Using the $2,000 course example. If you want to get 100% roi on your investment, (your traffic), you can spend $1,000 to make $2,000 gross, ($1,000 net). SO you would let the banner run until you've spent $1,000. At that point, if you don't have any conversions, you know the banner doesnt' work on that site.

Michael Gann · 04-26-2009, 12:44 PM

First I would add some more buners, maybe this one is not good enough then I would check CTR and leave only these baners that have high CTR after few days.

gabibeowulf · 04-26-2009, 01:50 PM

Maybe you should build a presell page .. it will help out with the conversion issues .. anyway .. it depends on how much you are paid per sale to know if it could be profitable for you.

Hilal · 04-26-2009, 04:02 PM

But to spend $1000 with no conversion, it is not easy!
Right?

Quote:

Originally Posted by PPC-Coach

Clicks don't matter, what you've spent and what your target roi is does.

Using the $2,000 course example. If you want to get 100% roi on your investment, (your traffic), you can spend $1,000 to make $2,000 gross, ($1,000 net). SO you would let the banner run until you've spent $1,000. At that point, if you don't have any conversions, you know the banner doesnt' work on that site.

debra · 04-26-2009, 04:11 PM

Well...your getting the clicks...so the banner is doing it's job.

Have you thought about the fact that you just may not have the right demographics for that particular offer?

Hilal · 04-26-2009, 04:17 PM

Or may be the offer itself is not good enough to make sales!
Try to find another one.

Why not use a more than one offer and use a rotator script to test.

Quote:

Originally Posted by debra

Well...your getting the clicks...so the banner is doing it's job.

Have you thought about the fact that you just may not have the right demographics for that particular offer?

LeivaMatias · 04-26-2009, 10:33 PM

Few Things:

How targeted is your traffic? I have had many instances that banner I was promoting, I personally thought it would convert, but it didnt. So I stuck on rotator on there and changed them up.

Are you paying for this traffic? You mentioned is on your site, but are you paying to get traffic to your site where the banner is located on?

Where is the banner located at, in terms of where on the page?

TonyDJackson · 04-27-2009, 08:30 AM

SimonHarrison and PPC-Coach are dead on!

It depends on the offer and your ROI. What I have learned very fast, the hard way, after blowing tons of cash in ppc, learning landing pages, testing, conversions, etc. (ad nauseum), that low and behold, this is now a full-fledged business! You will not make money without investing one of two things. Money, or time (which is money).

This was a hard pill for me to swallow. After all, everyone selling you something will tell you how EASY it is to make money online. Simply not true any more. Well, my answer is going way past the scope of this post. At the end of the day, the answer is...

Just depends.

Tony

04-26-2009, 01:48 AM	#1
suraja Warrior Member Join Date: Apr 2009 Posts: 25 Thanks: 0 Thanked 0 Times in 0 Posts	How many clicks without a sale before you drop a program? I've been running a 125x125 banner on one of my sites and have accumulated over 200 clicks in the past couple weeks but absolutely no sales/commissions. How long do you let a banner run before you dump it and replace it with something else? I would have thought that I'd get at least a 0.5% conversion rate, but that hasn't happened. Would appreciate any advice!
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04-26-2009, 02:46 AM	#2
Hilal HyperActive Warrior War Room Member Join Date: Jun 2008 Posts: 312 Thanks: 22 Thanked 25 Times in 22 Posts	Re: How many clicks without a sale before you drop a program? Not more than 200 clicks, with no sales. Try to change the banner. Use an eye catching one!
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04-26-2009, 09:12 AM	#5
PPC-Coach Senior Warrior Member War Room Member Join Date: Sep 2007 Location: , , . Posts: 2,238 Thanks: 31 Thanked 504 Times in 303 Posts	Re: How many clicks without a sale before you drop a program? Clicks don't matter, what you've spent and what your target roi is does. Using the $2,000 course example. If you want to get 100% roi on your investment, (your traffic), you can spend $1,000 to make $2,000 gross, ($1,000 net). SO you would let the banner run until you've spent $1,000. At that point, if you don't have any conversions, you know the banner doesnt' work on that site.

04-26-2009, 12:44 PM	#6
Michael Gann Warrior Member Join Date: Apr 2009 Posts: 22 Thanks: 2 Thanked 1 Time in 1 Post Contact Info	Re: How many clicks without a sale before you drop a program? First I would add some more buners, maybe this one is not good enough then I would check CTR and leave only these baners that have high CTR after few days.

04-26-2009, 01:50 PM	#7
gabibeowulf Advanced Warrior War Room Member Join Date: May 2008 Posts: 669 Thanks: 153 Thanked 128 Times in 71 Posts	Re: How many clicks without a sale before you drop a program? Maybe you should build a presell page .. it will help out with the conversion issues .. anyway .. it depends on how much you are paid per sale to know if it could be profitable for you.
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04-26-2009, 04:11 PM	#9
debra Just Me War Room Member Join Date: Feb 2005 Location: Texas, USA. Posts: 1,348 Thanks: 37 Thanked 130 Times in 114 Posts Contact Info	Re: How many clicks without a sale before you drop a program? Well...your getting the clicks...so the banner is doing it's job. Have you thought about the fact that you just may not have the right demographics for that particular offer?
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04-26-2009, 10:33 PM	#11
LeivaMatias HyperActive Warrior Join Date: Oct 2008 Posts: 150 Thanks: 0 Thanked 37 Times in 11 Posts Contact Info	Re: How many clicks without a sale before you drop a program? Few Things: How targeted is your traffic? I have had many instances that banner I was promoting, I personally thought it would convert, but it didnt. So I stuck on rotator on there and changed them up. Are you paying for this traffic? You mentioned is on your site, but are you paying to get traffic to your site where the banner is located on? Where is the banner located at, in terms of where on the page?
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04-27-2009, 08:30 AM	#12
TonyDJackson TonyDJackson Join Date: Apr 2009 Location: Littleton, CO Posts: 39 Thanks: 6 Thanked 7 Times in 3 Posts Contact Info	Re: How many clicks without a sale before you drop a program? SimonHarrison and PPC-Coach are dead on! It depends on the offer and your ROI. What I have learned very fast, the hard way, after blowing tons of cash in ppc, learning landing pages, testing, conversions, etc. (ad nauseum), that low and behold, this is now a full-fledged business! You will not make money without investing one of two things. Money, or time (which is money). This was a hard pill for me to swallow. After all, everyone selling you something will tell you how EASY it is to make money online. Simply not true any more. Well, my answer is going way past the scope of this post. At the end of the day, the answer is... Just depends. Tony
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