Google keyword research - Is there any point?

2 replies
Hi peeps.

At the moment I'm using Bing ads for my campaigns and CPA offers, but I've been doing keyword research on Google as well.

I've just searched for "cheap car insurance" as an exact keyword and it comes in at almost 50K searched per month with a suggested bid of £27.90!! but if i do keyword research on Bing it comes in at a normal first page PPC rate..

My question is.... is there any point in listening to Googles keyword planner (if not using adwords) apart from checking on the kind of monthly searches Google record?

Thanks.
#cpa #google #keyword #point #research

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