The Adwords display url revolution..

Dennis Miedema · 06-23-2009, 08:23 AM

Anyone who's as much into researching Adwords to get the absolute best results as me, will know that you can boost your Click Through Rate by split testing the URL for your ad..

Example: you've got a mold problem you want to fix..then an ad that's exactly the same but has Mold-Solutions-Now.com as a Display URL will pull more then the exact same text but with the url "Black-Mold.com" and the mold solutions url has been proven to get 1% better CTR..and you know what that means for keywords that have a 1000+ searches per day..

BUT...I've heard somewhere that Google only allows EXISTING urls to be used. So when you use one that doesn't exist, it violates their TOS. My question is...is that true?

Because what if I want to split test Display Urls but a display url that does not exist in real life proves to be better then the url I currently own..does that mean that I have to buy that domain or subdomain just so I can DO the test without violating the terms of service?

It doesn't make sense to me..

In other words..how do you split test display urls without dropping your relevancy score or so to speak? Does my question make sense there

GeorgR. · 06-23-2009, 08:27 AM

you cant split-test display URLs as you describe, it always needs to be a real URL and it needs to be YOUR domain.

BUT..you can do this:

www.yoursite.com/MoldSolution
moldsolution.yoursite.com
www.yoursite.com/GetRidofMold

yoursite.com is..well, your actual URL...but you can add stuff to your URL without actually having to change "yoursite.com"

Hope this helps.

mrbreeze · 06-23-2009, 08:29 AM

The display url has to be on the same domain, but does not have to be an actual existing url. So what you can do is insert an actionword or keyword in the displayurl.

Like use Yoursite.com/InstantMoldRemoval or something in stead of just Yoursite.com for display url.

edit: sorry GeorgR, looks like we posted at the same time. didnt see your answer earlier.

Dennis Miedema · 06-23-2009, 08:33 AM

Aha! I knew it! Thanks a lot guys, this means that I can start improving my ads and improve them fast because I sort of had a hunch that youriste.com should be the same, but that the display url is changeable.

And mrbreeze..I'm still thanking you both!

TE2 · 06-23-2009, 08:51 AM

Here's another very powerful tip...

Put a call to action in the display URL.

examples: blackmold.com/FixItNow moldforum.com/JoinNow

Google will not allow general calls in the ad text but it is permitted if it is part of the URL.

Regards,

John

Kurt Henninger · 06-23-2009, 09:15 AM

Yeah, you can't split test display URLs in one signle adgroup anymore, haven't been able to for a little bit now.

However, you can split test in SEPERATE adgroups.

What you really will need to do is create seperate identical campaigns, use day parting to split test them throughout the day to get relevant test data.

Good luck!

Dennis Miedema · 06-24-2009, 04:33 AM

Quote:

Originally Posted by Kurt Henninger

Yeah, you can't split test display URLs in one signle adgroup anymore, haven't been able to for a little bit now.

However, you can split test in SEPERATE adgroups.

What you really will need to do is create seperate identical campaigns, use day parting to split test them throughout the day to get relevant test data.

Good luck!

Wow wow...wait a second there! So what you're saying is that I can't have an ad group rotate two ads where the only difference is the display url? Because I just did that

you're confusing me..

cliqpreneur · 09-04-2009, 06:31 PM

If they are variations of the same domain, they can be in the same ad group. If they are different domains, they should be in different ad groups and ideally different campaigns.

Fraggler · 09-04-2009, 08:33 PM

Quote:

Originally Posted by Kurt Henninger

Yeah, you can't split test display URLs in one signle adgroup anymore, haven't been able to for a little bit now.

However, you can split test in SEPERATE adgroups.
Good luck!

You can't make 2 ads in the same Ad Group the same except for the Display URL??

Robyn8243 · 09-05-2009, 09:59 AM

Unless there is some new rule, you can test alternative domains in the same adgroup.

Google has always encouraged advertisers to test different ads and different landing pages.

It makes sense...successful advertisers spend more money. Can't imagine why they would change that.

Display url is supposed to match destination url domain, so I am not sure how you could test display urls that do not exist, except as others have suggested:
domain.com/test message solution OR
test message.domain.com

Robyn

06-23-2009, 08:27 AM
GeorgR. Senior Warrior Member War Room Member Join Date: Jun 2007 Location: Earth Posts: 5,933 Blog Entries: 15 Thanks: 72 Thanked 866 Times in 574 Posts Social Networking	Re: The Adwords display url revolution.. you cant split-test display URLs as you describe, it always needs to be a real URL and it needs to be YOUR domain. BUT..you can do this: www.yoursite.com/MoldSolution moldsolution.yoursite.com www.yoursite.com/GetRidofMold yoursite.com is..well, your actual URL...but you can add stuff to your URL without actually having to change "yoursite.com" Hope this helps.
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06-23-2009, 08:29 AM
mrbreeze Warrior Member War Room Member Join Date: Jul 2008 Location: , , . Posts: 20 Thanks: 1 Thanked 2 Times in 2 Posts	Re: The Adwords display url revolution.. The display url has to be on the same domain, but does not have to be an actual existing url. So what you can do is insert an actionword or keyword in the displayurl. Like use Yoursite.com/InstantMoldRemoval or something in stead of just Yoursite.com for display url. edit: sorry GeorgR, looks like we posted at the same time. didnt see your answer earlier.
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06-23-2009, 08:51 AM
TE2 Advanced Offline Warrior War Room Member Join Date: Mar 2007 Location: St. Louis Area Posts: 901 Blog Entries: 1 Thanks: 180 Thanked 227 Times in 143 Posts	Re: The Adwords display url revolution.. Here's another very powerful tip... Put a call to action in the display URL. examples: blackmold.com/FixItNow moldforum.com/JoinNow Google will not allow general calls in the ad text but it is permitted if it is part of the URL. Regards, John
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06-23-2009, 09:15 AM
Kurt Henninger HyperActive Warrior Join Date: Jun 2008 Location: , , . Posts: 138 Thanks: 7 Thanked 7 Times in 7 Posts Social Networking	Re: The Adwords display url revolution.. Yeah, you can't split test display URLs in one signle adgroup anymore, haven't been able to for a little bit now. However, you can split test in SEPERATE adgroups. What you really will need to do is create seperate identical campaigns, use day parting to split test them throughout the day to get relevant test data. Good luck!
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06-23-2009, 08:23 AM
Dennis Miedema Marketing Ninja Join Date: Dec 2008 Location: The Netherlands Posts: 82 Thanks: 8 Thanked 4 Times in 4 Posts	The Adwords display url revolution.. Anyone who's as much into researching Adwords to get the absolute best results as me, will know that you can boost your Click Through Rate by split testing the URL for your ad.. Example: you've got a mold problem you want to fix..then an ad that's exactly the same but has Mold-Solutions-Now.com as a Display URL will pull more then the exact same text but with the url "Black-Mold.com" and the mold solutions url has been proven to get 1% better CTR..and you know what that means for keywords that have a 1000+ searches per day.. BUT...I've heard somewhere that Google only allows EXISTING urls to be used. So when you use one that doesn't exist, it violates their TOS. My question is...is that true? Because what if I want to split test Display Urls but a display url that does not exist in real life proves to be better then the url I currently own..does that mean that I have to buy that domain or subdomain just so I can DO the test without violating the terms of service? It doesn't make sense to me.. In other words..how do you split test display urls without dropping your relevancy score or so to speak? Does my question make sense there

06-23-2009, 08:33 AM
Dennis Miedema Marketing Ninja Join Date: Dec 2008 Location: The Netherlands Posts: 82 Thanks: 8 Thanked 4 Times in 4 Posts	Re: The Adwords display url revolution.. Aha! I knew it! Thanks a lot guys, this means that I can start improving my ads and improve them fast because I sort of had a hunch that youriste.com should be the same, but that the display url is changeable. And mrbreeze..I'm still thanking you both!

09-04-2009, 06:31 PM
cliqpreneur Warrior Member Join Date: Dec 2007 Location: , , . Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: The Adwords display url revolution.. If they are variations of the same domain, they can be in the same ad group. If they are different domains, they should be in different ad groups and ideally different campaigns.

09-05-2009, 09:59 AM
Robyn8243 HyperActive Warrior War Room Member Join Date: Aug 2007 Location: New Jersey Posts: 355 Thanks: 77 Thanked 77 Times in 47 Posts	Re: The Adwords display url revolution.. Unless there is some new rule, you can test alternative domains in the same adgroup. Google has always encouraged advertisers to test different ads and different landing pages. It makes sense...successful advertisers spend more money. Can't imagine why they would change that. Display url is supposed to match destination url domain, so I am not sure how you could test display urls that do not exist, except as others have suggested: domain.com/test message solution OR test message.domain.com Robyn

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