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Old 06-26-2009, 07:12 AM   #1
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Default What exactly is EPC?

Exactly what the title says, what is EPC?

I have seen it a few times, "network EPC"

Can anyone give me a definition?

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Old 06-26-2009, 08:43 AM   #2
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Default Re: What exactly is EPC?

Earnings Per Click.

So for example, if an offer's payout is $20/lead and you generate 2 conversions from 100 clicks, your epc would be .40 ($40/100)
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Old 07-01-2009, 07:03 AM   #3
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Default Re: What exactly is EPC?

Also remember, the affiliate network gives EPC but may not be accurate. They include all sorts of campaigns- email, seo, ppc etc.
Best way to figure out, test yourself.
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Old 07-01-2009, 12:40 PM   #4
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Default Re: What exactly is EPC?

Also, it's only people who click through from landing pages so don't expect that kind of EPC when calculating your PPC campaigns.
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