What exactly is EPC?

Chris19h · 06-26-2009, 07:12 AM

Exactly what the title says, what is EPC?

I have seen it a few times, "network EPC"

Can anyone give me a definition?

Robert_Rand · 06-26-2009, 08:43 AM

Earnings Per Click.

So for example, if an offer's payout is $20/lead and you generate 2 conversions from 100 clicks, your epc would be .40 ($40/100)

curious19 · 07-01-2009, 07:03 AM

Also remember, the affiliate network gives EPC but may not be accurate. They include all sorts of campaigns- email, seo, ppc etc.
Best way to figure out, test yourself.

JosephSegal · 07-01-2009, 12:40 PM

Also, it's only people who click through from landing pages so don't expect that kind of EPC when calculating your PPC campaigns.

06-26-2009, 07:12 AM	#1
Chris19h Active Warrior Join Date: Jun 2009 Location: Florida Posts: 51 Thanks: 1 Thanked 1 Time in 1 Post	What exactly is EPC? Exactly what the title says, what is EPC? I have seen it a few times, "network EPC" Can anyone give me a definition?
	“Speak little, do much” --Benjamin Franklin

06-26-2009, 08:43 AM	#2
Robert_Rand HyperActive Warrior Join Date: Feb 2009 Posts: 118 Thanks: 21 Thanked 12 Times in 11 Posts	Re: What exactly is EPC? Earnings Per Click. So for example, if an offer's payout is $20/lead and you generate 2 conversions from 100 clicks, your epc would be .40 ($40/100)

07-01-2009, 07:03 AM	#3
curious19 Active Warrior Join Date: Jun 2009 Posts: 42 Thanks: 0 Thanked 0 Times in 0 Posts	Re: What exactly is EPC? Also remember, the affiliate network gives EPC but may not be accurate. They include all sorts of campaigns- email, seo, ppc etc. Best way to figure out, test yourself.

07-01-2009, 12:40 PM	#4
JosephSegal Party! Join Date: Jun 2009 Posts: 21 Thanks: 1 Thanked 1 Time in 1 Post	Re: What exactly is EPC? Also, it's only people who click through from landing pages so don't expect that kind of EPC when calculating your PPC campaigns.