Landing Pages

One of the biggest questions I get asked time and time again is around landing pages. People are wondering why use a landing page, people are wondering what a "good" landing page looks like, etc.

To start, landing pages help you pre-sell the offers you are promoting. I believe it was Charles Ngo who used this analogy - Think of an offer like a car dealership. You can sell cars, it's great and all. But when you add a salesman (in our case a landing page) we see sales go up. Unfortunately it's not always as simple as just adding a landing page and seeing our conversions go up, they often need to be split-tested and tweaked just like everything else.

Now, what does a good landing page look like? This is a very difficult question to answer, I don't feel you can judge a landing page by just looking at it, sure you can give opinions and thoughts, but until you try it or try it compared to another you will never know. Your traffic source will also play a large role, I likely wouldn't use the same landing page for PPV traffic as I would with PPC. The bottom line is you should always at least try a landing page or two and make sure you split test (as with everything else)

I'll also attach a quick example of 3 easy and fast landing pages, Although the content might be a little "wacky" the designs with the right content have worked for me.