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How you set bid prices ??

by Myheavens
3 replies
Hello , I started my campaigns in adwords , I slect the keywords from adwords keyword tool and it is showing bid price of 0.05 and when added KW in campaigns , its saying 4.25 first page bid ..Why ? .. What is the best way to select cheap n related KW ???
#bid #prices #set
  • Profile picture of the author Himore
    Maybe go for the longtail - 3 or more word phrases, which can be cheaper but don't get as much traffic.

    As a general rule of thumb though, you need to bid high initially to 'get in the game'. Make sure your site is relevant to your keywords, which will help your quality score, and if you have great adcopy, this will increase your clickthrough rate.

    If you can maintain great relevancy and CTR, then over time you can lower your bids to break even and eventually make a profit.

    Are you entering a highly competitive market (ie. diet, dating, health)? These are always going to be expensive to start with, so you have to allocate a substantial budget for the purpose of testing.
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  • Profile picture of the author Myheavens
    thanks Himore ..Actually Im bit confused how to start.I created a WP blog landing page and spent $ 37 on it..but no conversion..Im worried so much spent n no return..Main thing is all clicks gone to advertiser page , I know because I tracked.. What to do ????
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  • Profile picture of the author gabrial
    the key of bidding is conversion rate
    example : if your earn/1 product is $10/pcs.
    and conversion rate is 1%
    - 100 click 1 sale = $10 (10/100 bid = 0.1$)
    if you inc bid you'll lose,but if you dec bid you'll earn
    the conversion rate may be more than 1%
    if conv. rate = 10 % mean 100 click => 10 sale = $100 you can change your bid to winning this products..
    good luck
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