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PPV. Please suggest idea how to capture email

by ofesak
7 replies
What should I offer to the visitor to get his email in exchange? I'm working on PayDay Loan niche. What could be the best approach to your opinion to get maximum submit-rate? Any ideas?
#capture #email #idea #ppv #suggest
  • Profile picture of the author Michael Karp
    Go for a free eBook. By far, the quickest and easiest to create and automate delivery.

    I would choose a subject that your audience struggles with. Maybe something like "How to Find the Right Loan Provider".

    Even if it's only 5 pages, it will be a good asset to exchange for email addresses.

    Then, you need a plugin to help you capture them.

    I suggest using SumoMe. You can download it straight from "Add New Plugin" in your Wordpress dashboard (assuming you're on Wordpress). It has worked wonders for me. And it's free.

    But to take the idea further, you may want to consider multiple eBooks or giveaways. That way, you can target multiple needs of your audience. You'll get more email sign ups and help more people at the same time.

    Hope this helps. If you need me to clarify anything, feel free to let me know.
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  • Profile picture of the author lrs1995
    You need to offer a quality incentive in exchange for an email.
    Ebook and reports are the most commonly used.
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  • Profile picture of the author ofesak
    Thank you, that is exactly what I am already going to start working on
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    • Profile picture of the author mazzuca
      I agree with the above mentioned the best way to build a subscriber list via PPV is to offer them something free on the niche you are targeting. In my opinion though you should also be tracking where your clicks are coming from.

      You should learn a bit on how to track where your conversions came from. This meaning that you will know which keywords your opt-ins came from and you can monetize your PPV ads and target the domains and keywords that triggered the opt-in (conversion).. By doing this you are maximizing your ROI.

      If you just target 100s of domains and keywords and you are only getting a few opt-ins from your budget exmaple.. $100.00 you are just going to blow through your budget really quick. If you need help on how to track shoot me a pm i will guide you in the right direction.

      Thanks
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  • Profile picture of the author Greedy
    Any good insider tips or "top 3 secrets" really can draw a lot of attention.

    It can an ebook or something as simple as an email with a list, both have worked for me.

    Just make sure whatever you pitching as a give away is specific and tangible.
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  • Profile picture of the author ChrisBa
    Like others suggested, just a small ebook will likely work. For this niche you want to keep it simple, anything too long and you will likely lose interest.
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  • Profile picture of the author ofesak
    I have actual problem only with capturing emails (which is hardest part of whole process). Which type of landing page you would suggest to get it working?
    My recent landing page is this: http://payday.proshoppingguide.com
    But I got only single email submit from few hundreds views (targeted views). May be to make it more simple? Less text or what? What is your suggestion of how page must look to be working?

    Previously I had so-so working page which was mocked-up look to real loan-provider. Users would think that it is initial step of taking a loan. And than maximum conversion was 1.5%. But I expect to have about 5% email-capture conversion.

    Regarding to tracking - I do it. I track all: time, keyword (website which I target), city and zip code from IP address), so there I am ok.
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