My Experience With Amazon CPM Ads - + Some Questions

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A few weeks ago I decided to add a new ad unit to my websites in the form of Amazon CPM banners (Amazon's new advertising network).

Early experience was good with CPMs of around $2 per ad and with one ad unit per page and I had added an extra $100 per day revenue stream. But then I looked into my stats a bit deeper and noticed that my fill rate was only about 50% - which means my RPM is effectively now $1.

And then I realised that Amazon was showing only one third the page impressions as my sites actually get...

Turns out the ads don't load on mobile devices - which is about a third of my traffic!

Since the turn of the year, my fill rate has decreased to about 25% and my RPM has decreased to about $1.50.

My network of sites serves around 300,000 page views per day. Instantly I can discount the 200,000 page views on mobile devices, leaving 100k page views. From those 100k page views, Amazon fills 25,000 of them and then the RPM on them is about $1.50 - or $40 per day.

Not much to write home about!

Has anyone else got any experience of Amazon CPM ads?

How have you fixed the declining fill rate and CPMs? Or is this just post Xmas blues?

Have you worked out a solution to ads not serving on mobile devices?

If Amazon enable these ads for mobiles, manage to fill a higher % of impressions and keep the RPMs pretty high - then this could be an excellent additional revenue stream!

James
#ads #amazon #cpm #experience #questions
  • Profile picture of the author point2
    James,

    I just notice that option on my account as well.. But i am curious if it safe to use together with adsense?
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