Does display URL makes difference for CTR in Bing Ads ?

by amits43

Posted: 9 years ago 6 replies

AD NETWORKS

Does bing Ads Display URL make difference ?

For example , mysite.com or mysite.com/review what will create more CTR?

#ads #bing #ctr #difference #display #makes #url

ChrisBa 9 years ago

It can for sure, you just need to split test to confirm what works best
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DWaters 9 years ago

Since you can determione the format of the display URL you have some control here. The idea of testing as mentioned above does make since. It also some sense to use the keywords, which should also be in the ad - mysite.com/keywords
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ghost209 9 years ago

hate to sound like a broken record but test test test!

your results will probably be different than mine. with that being said, i've found that adding the keyword into the url or throwing in a call to action in the address does get me a higher CTR so its totally worth it for me
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Jarvis Edwards 9 years ago

Yes it will. Even the way you capitalize the letters in the URL will make a different with CTR. I always research the URLs that come up in Bing for my search query, to spot trends with their URL structures.

Then I'll create several variations from there and test each one. As others are saying, it really IS all about the testing!
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lrs1995 9 years ago

Yes. Little details like this do make a difference. Split test them after you are done with more important things like ad headline and ad copy
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amits43 9 years ago

OK guys . I will do split test and let you know the final results.
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Does display URL makes difference for CTR in Bing Ads ?

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