Rant Against Google Marketing

Rant.

Google sucks for marketing. It is ripping every one of us off.

I am fed up with the marketing rules, the over complication, the blind faith needed, and the ridiculous pricing structures. Why are we settling for this? We all know it's a deeply flawed system of doing business.

Google, (FB, and Twitter), benefit no matter if we win or lose marketing with them. All three sites slant the rules in their favor. In fact, those sites are BUILT off of our marketing failures! I can count 1000 marketing defeats for every success. When was the last time you heard a marketer say "Google Adwords, FB or Twitter are AWESOME for marketing, and mean it!!!?" And if you did here that, was someone trying to sell you something at the same time? This is B*llsh!t and I'm not taking it any more.

Here is how they really have us hung.

1. The illusion of real-time. We are not really in control of our marketing dollars once we pay. We waste a lot of time and money for a tiny result. In truth, the best Google can provide us with at present is a glorified emailing system disguised as "social media," and we are made to believe we're all chit-chatting in real-time. We're not. You are alone in a room by yourself not knowing who's online (this very moment) to be your potential customer, friend, partner or whatever.

2. Friend counts. I love when I hear "market to your friends." ~Because I am constantly at my neighbor's house trying to sell him my next widget. Knock, knock, guess who? Give me a break. Online right now at Google, there millions of potential buyers that need what ever you're selling. I mean, right this second. Can you touch, feel or see them without paying a fortune to blindly test market? No, you can't. You are alone in a room by yourself not knowing who's online just out of reach. If we are all buzzing away this moment, shouldn't we be able to connect to each other in the moment? We are a swarm of onliners, but completely isolated from one another. Remember this. Friend counts were designed as a wall created to stop us from connecting to each other in the present as humans, friends and marketers. This is a fact and it's what Google is truly billing us for.

3. We are only allowed indirect contact with each other. Every time you market something, you are kept at arm's length from your prospects. You can't directly talk to, pitch, sell or develop relationships like conventional offline marketing. Your landing page is your only friend and it only captures 3 seconds of your prospects time for the most part. I get that online marketing is different than face to face sales, but right now our selling avenues to do so are so muddied with paying "the man" I can hardly see giving them one more penny. And this comment is salted by a fair amount of online marketing success of my own. Still it does not outweigh how I feel about "the system" by which we are all forced to endure along the way. Today was my tipping point.

I want something better!

Rant over.