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200 clicks and no signe conversion on Sitescout

by lotanas
16 replies
Hello,
i started a gamming campaign on sitescout i've already spent 250$ on the campaign and no single conversion !!!
i tested a lot of pacement in the gamming niche so i get many empression and clicks
and 34%of users clicks on offer link in my LP ( almost 200clicks )
but there is no conversion , i tried 1 different network for the same offer and no success .
anyone of you has the same experience with sitescout ?
Thanks
#200 #400 #clicks #conversion #signe #sitescout
  • Profile picture of the author ChrisBa
    Can you share more info on your placements, your ads, lp, etc?
    More info will make it easier for us to help you
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  • Profile picture of the author 55sadhikar
    [DELETED]
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    • Profile picture of the author bigshot90210
      I read somewhere it depends on the traffic's perception. So sometimes you have to change the mood of the traffic. they call this pre something... or another..
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  • Profile picture of the author justicejr
    You should to try your landing page or banner. I think both things are important to success in rtb.
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  • Profile picture of the author laurent1
    Hello, use LP or change another offer. just test and test, optimize and optimize,then you will success.
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    • Profile picture of the author Almobi
      Hi lotanas：

      As you say，there is might be two reason cause this problem

      First： there must be some wrong with the tracking link itself，test it before you put out for running

      Second：the offer doesn't good，it might caused by size or else，you should test mutiple offer，to find out the winner~

      Hope this would help you
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  • Profile picture of the author debbychisha
    As everyone already suggested, there are quite few possibilities, either problem with tracking, targeting you doing, if all those looks good to you then you may want to check if offer you advertising is really converts, as lot of offer does not convert, so you need to have enough experience to f ind right offer and ultimately it could be traffic you bought is not good quality.
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  • Profile picture of the author GodOfCPA
    Is it mobile web, app or desktop? Sitescout can be quite hard to get started with, because there are so many variables and lots of bot traffic to filter. 34% CTR on lp with no conversion sounds like it's either mobile traffic or bots to me. If I was you, I'd do a direct linking campaign before using an lp because gaming offers are supposedly the easiest to convert with DL and it helps remove some variables while testing.

    I have never run gaming offers, so I could be wrong - but I think you should reconsider targeting websites directly related to gaming, and instead research what demographics could like this game and where they would be. The reason is that directly targeting gaming sites might bring too much experienced traffic (as in, they know how these games make money) who won't convert.
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  • Profile picture of the author hbeladiya
    1. You should contact to your AM about Campaign performance before getting start to send traffic.
    2. Always test tracking Parameters.

    Hope you will get the best result.
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  • Profile picture of the author nocturnal911
    Seems like, most of the inventory you spent on Site bundles which they never convert. Try getting from a single site instead of bundled sites in Sitescout. You can see some results. And never target bundled sites in sitescout, I spent huge amount of $$$$ in bundled sites and never got a single lead.
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    • Profile picture of the author lotanas
      Yes i'm targeting bundled websites .
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    • Profile picture of the author Mark Norman
      Originally Posted by nocturnal911 View Post

      Seems like, most of the inventory you spent on Site bundles which they never convert. Try getting from a single site instead of bundled sites in Sitescout. You can see some results. And never target bundled sites in sitescout, I spent huge amount of $$$$ in bundled sites and never got a single lead.
      Hi Nochurtal.
      I brought 20k clicks and no even one lead. The offer is good, banners and LPs are good too. No leads at all.
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  • Profile picture of the author truebluesf
    Banned
    Most of the time, the problem is not the platform but the offer itself or the landing page. You need to do A/B split testing.
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  • Profile picture of the author badboy_Nick
    Originally Posted by lotanas View Post

    Hello,
    i started a gamming campaign on sitescout i've already spent 250$ on the campaign and no single conversion !!!
    i tested a lot of pacement in the gamming niche so i get many empression and clicks
    and 34%of users clicks on offer link in my LP ( almost 200clicks )
    but there is no conversion , i tried 1 different network for the same offer and no success .
    anyone of you has the same experience with sitescout ?
    Thanks
    It's pretty difficult to analyse the above without some more details on the campaign and the product itself. My best guess is that the keyword traffic you are buying is just now targeted enough or the product itself isn't as enticing to buy/sign up ... otherwise your click to conversion ratio wouldn't be as low as zero percent.

    Generally speaking, gaming isn't that easy a market anyway to begin with and cranking out a positive ROI with a new campaign does require some testing first or a lot of experience in said industry.

    I would tinker with your traffic sources first and see if your affiliate manager can give you some extra insight into what others are targeting for maximum conversions and ROI.

    Hope that helps buddy.

    Nick
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  • Profile picture of the author truebluesf
    Banned
    Try buying pop traffic so your traffic lands on your website right away and you don't have to think about people clicking your ads. There are some DSPs that have pop traffic, like Bluagile DSP.
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    • Profile picture of the author 55sadhikar
      I've never advertised on sitescout so I can't say this for sure. However, the idea goes


      if your banner click through rate is low, the ad is the problem. But if if the banner CTR is good then landing page/offer is the problem. Also the ad and offer has to be congruent.


      If you are promising one thing and then lead them to something other then obviously the conversion wouldn't be there.


      In your case I would stick the same with 10 different game offers to find out if there is some other offer that could give conversion.


      Thanks
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