Risk Management- How much to budget?

It varies on the amount the offer pays for me..

I normally pay between $30-40 before making assessing the campaign
If a target hits 1-1.5x the payout, I will stop that target

After the $30-40 I will review the campaign to see if I feel it has potential.
It's an art, not a science

You have to really look at each and every offer you are thinking of promoting first. Would you buy it yourself? Once I select a few offers, I then run $50 per offer in traffic. Then look at all the stats. Views, clicks, signups, checkout impressions, etc. Dump the offers that nobody is interested in and focus on the good ones.

Thanks guys, useful insights

$50 to $100 is what my budget. I would make sure that it is of very high quality.

Yep, I do

I always plan at least £300-400 as a PPC budget to test any new product. Anything less and it will usually be quite hard to get enough clicks in to make a sound decision.

I also like to get my clicks quote fast, which means I dont have to keep waiting to see if a new campaign can be turned profitable or not. Better do it quick than stretched out over weeks.

But yeah, allocating a few hundred is always a good rule of thumb.

Nick

I know many people just use a $5 budget and call it quits. But, just like mentioned above, you can't assume your campaign will fail if you don't invest at least $50 - $100 in it. I wouldn't invest more than that because if it really does fail, then everything would have been a waste of time and money.

You are asking how much do you invest. I would also look at click quantity.

Some PPC clients can supply twice as many clicks for double the money of others.

Before you decide on a product, decide of there is a market for it. If there is then try and qualify which traffic source would be a good place to start, not necessarily the best place to start. Sometimes the best place can be the most expensive place. For example it may be that FB will provide more sales but higher cost whereas Adwords will provide less sales with less cost. Then before you know it you have blown through your budget and got nowhere.

The golden rule I go by is if a product has a market then you will always make bank, providing you are realistic with your goals. If your market is saturated then you will have a higher CPC and you will be going up against guys who have been doing it for years and have a proven strategy for ensuring their post $1, $2 even $5 clicks return profit.

At the end of the day if you pick a product that sells, and you dont sell it, its because youre not doing it right.

Good luck