LinkedIn CPC traffic does not reach site?!
I'm currently testing LinkedIn CPC Ads to promote my business.
I ran a campaign for one week and according to the LinkedIn campaign-manager I received 8 clicks for 28$. To track the ads I used UTM parameters in the links.
Now I wanted to check in Google Analytics how long those people coming from LinkedIn stayed on my website and which pages they visited. The problem is that I could only see 2 visits instead of 8 from this campaign in GA.
What can be the reason for this?
Would be awesome to get some help!
I ran a campaign for one week and according to the LinkedIn campaign-manager I received 8 clicks for 28$. To track the ads I used UTM parameters in the links.
Now I wanted to check in Google Analytics how long those people coming from LinkedIn stayed on my website and which pages they visited. The problem is that I could only see 2 visits instead of 8 from this campaign in GA.
What can be the reason for this?
Would be awesome to get some help!